Colour Freedom Metallic Silver Grey Permanent Hair Dye with PurePlex. Ultra Glossy Conditioning Hair Colour. 100% grey coverage. By Knight & Wilson.

Lovely colour and stays true to colour even after a few weeks in this hot weather, it does stain your skin though so got to be careful with it. Great extra pouch of conditioner included as well. Will purchase again.

Excellent hair dye great coverage, and natural colour

Exceptional hair coloring system leaves hair feeling amazing

I’ve used the Knight & Wilson PurePlex bond treatments for use so thought it was time I gave the colours a go. I bought the 10.21 lightest ash blonde which is suitable for use on levels 8-10, with varying tonal depth and gentle lift. I’m currently a level 8 as I’m gently lifting my hair after a pigment deposit. Much of the hair underneath is processed to a level 10, with level 8 at the roots. This gives a really nice natural, ashy pay off on darker blonde levels. It’s very similar to my natural highlight colour. It is genuinely one of the most natural ash shades I’ve achieved using a box dye and works well on golden pigment. I was disappointed to find there was no bonding additive in the dye itself. The box includes a bonding a treatment used after the colour, and then a conditioner. Something to be aware of when buying this colour! I found it to be non damaging and closer to a salon quality toner than a permanent colour, which is perfect if you’re naturally blonde or pre lightened and wanting to colour correct. I wouldn’t recommend it for someone wanting to lift and colour, you’ll be disappointed by the result. But it’s ideal for adding colour into pre lightened hair and colour correction for gold and yellow tones. Avoid if you’re more orange leaning, it won’t give the results you’re hoping for.

I bought this in light golden blonde. I have used Knight and Wilson PurePlex conditioners before and found them excellent so wanted to try this hair dye as it's supposed to protect hair during bleaching. I had long hair that is blonde already and 3 weeks prior I had used highlights extensively through my hair to lift and wanted this dye for golden tones over all my hair. I made up the dye (and made sure I applied it as the instructions for previously coloured hair advise). The dye said to leave it 45 mins. By 8 minutes I thought the dye was looking far too dark, it began to turn darkest brown in colour on the lengths of my hair so I quickly rinsed it all off. My hair was rough and hard to comb through and I was completely shocked as I realised the dark colour was not washing out with shampoo. The bleached parts of my hair were now darkest brown with a greenish hue to the colour. I was very fortunate that an old hair dye of my daughters had a developing lotion in the box and I rushed to apply this to my hair which after 10 minutes had lifted the darkest brown to a dark blonde/ ashy blonde still with a slightly greenish hue. I applied the K&W in box conditioner and left it 15 minutes which helped roughness and condition of my hair somewhat and then applied a blonde toner (my own) that made the end colour bearable. My hair is very long and I was sure when the dark brown had taken and the condition was awful that I was going to have to cut it off as it looked like another colour may not have been an option as it was do damaged. I went to knight and Wilson's website and ordered PurePlex conditioners as I knew they help damaged hair. I sent a long and detailed email to Knight and Wilson explaining what had happened. That the dye had developed way past light golden blonde all the way to darkest brown in 8 minutes ruining my hair and explained that I would like them to send out the conditioners that I ordered by way of making things right with me (refunding me the cost of them please due to what had happened). I was not answered within 3 days so I emailed a polite second time and was not answered at all again. My conditioners arrived with one extra sachet (which may actually be something free they give to all orders over a certain amount). No-one acknowledged my polite emails or offered any advice for my experience. No-one said the dye would be reviewed for future buyers to check colour compatibility on bleached hair etc. There is no telephone number only emails which if like me, someone has a bad experience to report. Before I wrote this review I waited 3 weeks for a response and never got one. Please only buy this hair dye if you can accept that you may get no support for a bad experience. The worst that nearly happened to me was losing many inches of hair. I didn't have a rash or other horrible reaction to the dye and I wonder what support to a person if this happened to them using their hair dyes there would be. I continue to use their hair conditioners as Pureplex is a great product for damaged hair but I wanted to warn someone about the hair dye I used. Light Golden Blonde develops into darkest brown (almost black) with a greenish hue on previously highlighted hair even though the instructions say you can use it on prelightened hair. The colour is all wrong but the in box conditioner is very good. I never got photo's in my scramble to wash it out, develop it out etc, I was just trying my best to rescue it back and save my hair's length, not stop to take pictures but if I had stopped to take pictures they would make everyone seeing them choose a different dye than this. All the best.

Gives a lovely shade just wish it was more silver/white

Decent coverage but very light. Must bleach hair to extreme light to work. If you have hair longer than your jaw line, you will need more than 1 box. Very little product in the box. I have fine, thin hair and it is only about shoulder length and 1 box did not cover it.

Originally came out a little more vibrant, darker than the box as I left it on for an extra 20 minutes. I've washed it a handful of times so far and am using a silver shampoo to keep it shiny and to avoid discolouring, it has yet to fade beyond the colour on the box. My hair was bleached as pale as it could, I then used a blonde toner to get rid of any remaining yellow tone. I'm very happy with the shade it came out. I'd definitely get this again. I also got the silver grey, which I've yet to try. Pics show inside and outside, with a couple of washes between the pics.