Contains a natural plant protein. makes hair up to 7x stronger!*Naked: bare, unembellished Natural: pure, organicthe name Naked Naturals was chosen to reflect our commitment to formulating hair care products using the most natural ingredients available.In Southern Mexico, as early as 291 BC, the avocado has been valued for its varying health and nutritional benefits. In Naked Naturals Shea Butter & Avocado Smoothing Shampoo, the fruit helps bring luster and shine to the hair and increase its vitality. With the addition of shea butter - used for centuries in Africa to protect skin and hair from sun, wind, and heat - hair is moisturized and smooth, giving you back the healthy, manageable hair that nature intended.no lauryl or laureth sulfates no DEA or TEA No animal by-products no artificial colors no harsh chemicals pH balanced not tested on animals contains naturally derived ingredients*tested shampoos were applied at a 10% dilution, to emulate a consumer's usage level and the baseline measurement was virgin hair.Made in USA
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