How many times a day can this be used?

I put it on in the morning as I'm getting ready for the day. Throughout the day I just comb it from time to time to keep it neat. One word about he "Wingman" all you smell is the orange. It's like having your beard smelling like GoJo. This is my least favorite of all their scents.

how long does the smell last and how strong is it?

This scent has a lot of staying power. I put a normal size portion on my beard early in the morning and my girlfriend can still smell it in the evening. I wouldn’t say the scents are overpowering by any means, as long as the person doesn’t put a ton of butter on. Some scents are better than other but that’s just personal preference. I find the Executive and Legend smell the best and last the longest.

Beard Butter, 3 fl oz - Made in the USA - All-Natural Leave-in Conditioner and Softener with Shea | Straight Up Unscented - Fragrance-Free

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