e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black

I genuinely did not expect a mascara this affordable to become my favourite, but this is honestly the best mascara I’ve used. I’ve tried much more expensive mascaras, including Hourglass, and I still prefer this. What I love most is the way it actually lifts and separates my lashes without making them look clumpy or heavy. The curved brush catches the lashes really well and gives them that lifted, almost curled effect while still keeping them defined. My lashes look longer and more fanned out rather than just coated in loads of product. The formula is also so easy to work with. It doesn’t feel overly wet or messy, and I can build it up without my lashes sticking together. One coat already looks really nice for everyday makeup, but with a second coat it gives much more impact while still looking clean. I’ve used mascaras that cost several times more than this and somehow this still performs better for me. That’s probably the biggest compliment I can give it. I genuinely don’t feel the need to spend £25–£30+ on mascara anymore when this exists. For the price, I think it’s ridiculous how good it is. It gives me the exact lash look I want, it’s easy to apply, and I actually notice the difference when I use something else instead. This has absolutely become my go-to mascara and I’ll keep repurchasing it. Honestly, e.l.f. absolutely nailed this one.

I’ve always used high-end, expensive mascaras, investing in brands that promise length, volume, and a flawless finish. However, I recently tried this mascara and I must say, it truly rivals those expensive options; at a fraction of the price! The formula applies smoothly without any clumping, giving my lashes a natural yet dramatic look. I love the curved wand that ensures even distribution of the product, reaching every lash for maximum impact with minimum effort. It easily lifts and separates my lashes, making them look fuller and longer without any fuss. This mascara holds throughout the whole day (and night) without smudging or flaking, which is a huuge plus. Overall, it’s a fantastic find that delivers high-end results without breaking the bank. I highly recommend it for anyone looking for an affordable, reliable, and beautifully defining mascara! I wish I had found this product years ago and saved my self likely hundreds of pounds! I was hesitatnt to try because it is cheap, but I am SO glad i did! Don't hesitate to purchase this, you will not be disappointed!

Good mascara. Goes on thin but less clumping. Great price. Love that this brand is not tested on animals or the ingredients.

Good mascara good lengthing and curling I just can't get used to the wand I like more bristle brush wand. Stabbed my eye twice now. Not elf fault but good mascara last all day without smudging or flaking, easy to temover

I love most things e.l.f. do and this mascara doesn’t disappoint! Lovely brown colour which is a little more subtle and the wand really defines lashes, with longer bristles on one side and shorter on the other for precision application my lashes always look long and luscious with this mascara. Great value for money too vs some of the high end brands.

The curling mascara is a good product for your lashes it gives you a good appearance

Unreal. Tried all the expensive brands - this is the best so far and insane value for money. No clumpyness, doesn’t leave a haze as the day gets on, doesn’t crumble or clump. Will definitely repurchase

Great mascara. Easy to remove too.

السعر والنوعية ممتازين

Brilliantly lash full .... Longer and very full highly recommended

Never used it got for somone I loved and we don't talk anymore anyways good product ig Things going good between us and I love it

Mes cils sont longs et droits, ce mascara recourbe légèrement n est pas miraculeux mais sépare bien mes cils et pas cher en plus, pour celles qui ont les cils courbés ca peut etre très sympa naturel

This Mascara is what I've been looking for since years. I have very fair skin and light blonde hair so also my eye lashes are naturally blond so you can't see them well. But they are also very long and full so most of the mascara I've used so far did just produce clumps or made them sticky. The only good one I found was a black Catrice Mascara but it was way to intense on me. This treasure just compliments my eyes perfectly. I'll try to add Fotos too. It does not take long to apply like other reviews say and it defined the lashes so incredibly well, I never thought something like this is possible. Plus the brown color is so genius not too red not too dark, no clumps at all and it it's easy to remove with make up remover ( I already used mascaras that went so hard after 12 hours of wearig that it literally ripped my lashes out as i tried to remove ut with cotton pads and remover). And last but not last the fair pricing. In so thankful for this product and I can recommend it for everyone that wants to define their eyebrows. Would give 10 stars if possible.