What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics

If you've ever felt wary about branding, read this. The book is subversive, imaginative, practical and funny.If you really want to understand the true nature of branding, and why we need an alternative, What is Post-Branding is essential. I loved its succinct but deep and playful approach.This highly original book should be read by every designer and design educator.

Not quite what I was looking for. Do not recommend the book

Passionate and concise depiction of just how far down the rabbit hole we are as a society.