- Born This Way Ethereal Light Illuminating Smoothing Concealer | With Hyaluronic Acid, Conceals + Brightens Dark Circles, Non-Creasing + Waterproof, 0.16 Fl Oz

I absolutely love this concealer! I actually use it as my foundation, and it works great. The coverage is amazing, it evens out my skin tone while still looking natural and not heavy. A little goes a long way, and it blends out so smoothly. I also love that it feels lightweight and lasts all day without creasing. Such a versatile product and definitely a staple in my makeup routine! Never makes my face look “cakey” and always get compliments about how good my skin looks.

I normally avoid concealer like the plague; I can never get it to work well with coverage and blending and I normally really don’t need concealer. However right before a dressy outdoor event in FL I ended up with a red zit and I wanted to be able to cover it up and I needed the coverage to last all day in hot weather; after all my husband and I were driving 18 hours for this and I wanted to be able to take photos without cringing at the red zit (I hardly ever break out so of course that just makes it harder for me to be ok with it lol). After reading reviews for various long lasting concealers I chose this and I’ve got to say it worked better than any concealer I’ve ever tried before! It truly did last for the majority of the day (it was 83° and sunny and hot and I was dancing and even for someone who doesn’t sweat much I still did a little) and I only needed a little touch up with a speak of concealer towards the end of the day and this was easy enough to carry around and blends out fine with just lightly tapping. It was easy to color match, did not oxidize, and even though a color is never spot on for skin tones it was close enough that it blended seamlessly. My only suggestion might be to go a shade lighter than what you might think; my skin tone normally falls into the light/medium to medium range and I think I chose one in the “light” shade range and I feel like if I had gone with the light/medium range it would have been too dark. But take that advice as you will because I obviously have very little experience with concealers so maybe I did it wrong, but it still worked for what I needed! I’m definitely considering purchasing a lighter shade to do some subtle highlighting since it blended so well and had zero shimmer to it but it did not look matte or cakey like a lot of waterproof long wear concealers do. So I highly recommend! Definitely worth the cost because you need to use so little for great coverage!

Covers well, lasts most of the day, blends well.

I LOVE this concealer. I am 42 and my skin has really changed. I actually use this as foundation sometime. It stretches and doesn't leave your skin feeling heavy. You don't have to use much of it. You have to let it dry to see how it will really sit on your skin, so don't judge by first look. Let it sit for a few minutes. This has been a great addition to my everyday look. I just use in place of foundation when I want a natural finish look. Spread with a concealer brush or damp sponge and it works great! It's my new go to!

I have gone thru hundreds of concealers and so far this is the BEST!! I am 60 ish and fair and so far this is blending and concealing very well. No lying in wrinkles and lasts all day when set. I am still in testing phase so one star off but it’s looking pretty good!! Worth the money for sure!

Love this mascara. Makes my small hooded eyes look so much bigger. I have been using this for several years. I tried others less expensive mascara that do not even come close to this. Worth the price for sure.

Goes on smooth and didn't crease. The best concealer for my 66 year old skin that I have ever used. It was only $19.00 so I decided to try it. It's normally 30 something dollars and I definitely want mind paying the normal price in the future.

I picked this up on sale not expecting much, and it completely won me over. As someone who collects makeup and is perpetually searching for the perfect concealer, I’ve tried a lot — and this one earns a permanent spot in my routine. My skin runs very oily, even in cold, dry Michigan winters, and by end of day most concealers have either creased, slid off, or oxidized into a completely different shade. I checked my mirror leaving the office after a full workday and this still looked good. That’s rare. A few specifics that might help other shoppers: • Shade: 02 Milkshake — works well for fair/light skin with neutral-to-warm undertones • Finish: Luminous but not glittery; lives up to the “ethereal light” name without looking frosty • Wear: Impressive longevity on oily skin with no setting powder in my test • Coverage: Medium-buildable — enough for everyday, can be layered for more If you’re oily and skeptical of anything labeled “illuminating” (because same), give this a shot, especially at the sale price. I’m buying a backup before it goes back up.

I first discovered this brand from Sephora but found it slightly cheaper on here. This concealer blends perfectly with my skin tone and is lightweight.

Bought for my grandaughter, excellent product for young skin.

I have been using this product for over 2 years now. It is one of my favorite concealers I have picked up and purchased because of the beautiful blend, application, and texture. I have never had a problem with dryness, looking crazy 👀, or matching my skin to neck. It quite literally blends within your skin tone (choose your correct shade) and feels weightless on the skin. I thought I’d write a review for Amazon (as I usually purchase through Sephora) and it’s exactly the same as getting it off Sephora. If you are debating on whether or not you should buy this, you should, especially if you love a good lovely glow and not feeling super heavy.

Really lovely concealer highly recommend

The best concealer ever