Product description Smart Beauty hair lightener is a new and unique gentle ammonia free salon professional formulation containing avocado oil. It is developed to protect the scalp whilst you remove all colour pigment from hair, lightening hair to a very light blonde. The Platinum Toner contains a blend of intensive conditioning ingredients including shea butter and wild flower extracts, which re-hydrate and condition your hair, leaving it radiant and silky smooth. Ingredients SMART LIGHTENING POWDER: Potassium Persulfate, Silica, Sodium Metasilicate,Talc, Aluminium Stearate, Cyamopsis Tetragonoloba, EDTA, Sodium Lauryl Sulfate, Perfum, CI 47005.SMART DEVELOPER CREAM: Aqua, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulphate, Paraffinum Liquidum, Citric Acid, Sodium Salycylate.SMART BLONDE TONER: Aqua, Cetyl Trimethyl Ammonium Chloride, Behentrimonium Chloride, Cetearyl Alcohol, Shea Butter, Amodimethicone, C11-15 Pareth-5, C11-15 Pareth-7, Phenoxyethanol, Iodopropynyl Butylcarbamate, Hydrolyzed Silk, Butylene Glycol, Methylparaben, Propylparaben, Citric Acid, Glycerine, Malva Sylvestis (Mallow Extract), Mentha Piperita (Peppermint Leaf Extract), Primula Veris Extract, Alchemilia Vulgaris Extract, Veronica Offininalis Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Parfum, May contain +/-, Basic Red 22, Basic Brown 16, Basic Violet 3, Acid Violet 43. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Apply to each section evenly, swiftly, using brush provided Comb through, cover with cling-film and allow time to develop (Max. time 60 minutes) Rinse thoroughly, and towel dry Apply the Platinum Toner as a conditioner Safety Warning Hair colourants can cause severe allergic reactions Read and follow instructions This product is not intended for use on persons under the age of 16 Temporary “black henna” tattoos may increase your risk of allergy Do not colour your hair if: You have a rash on your face or sensitive, irritated and damaged scalp. You have ever experienced any reaction after colouring your hair You have experienced a reaction to a temporary “black henna” tattoo in the past. See side of pack for full list of ingredients Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them Do not use to dye eyelashes or eyebrows Rinse hair well after application Wear suitable gloves Conduct an allergy test 48 hours each time before you colour (see enclosed leaflet), even if you have already used colouring products before So remember to buy the product 48 hours in advance In case of any reaction or when in doubt consult a doctor before using any hair colour product Keep out of reach of children Legal Disclaimer Colour results and longevity can vary depending on condition and previous hair treatments. Always do a strand test before full application. See more
S**W
Best bleach for me
This is the only bleach I've used that can get my very dark brown hair down to blonde (even to platinum blonde, in fact). Disappointed it's not available on the high street anymore.For those complaining that they didn't get the result they wanted, I can only assume you didn't bother to read the instructions and do a STRAND TEST first. From that you'd know if the product worked on your hair or not.If your hair is very dark, you will probably need to do two applications. I usually wait four weeks before the second application and in the meantime, use a reconstructing conditioner twice a week until my hair stops feeling like spaghetti when wet. You can also research weakening the bleach with clarifying shampoo if it's too strong.I use this to prelighten my hair before colouring with Crazy Color. Unlike other bleaches I've tried, this doesn't have the noxious smell that makes me feel like I'm being poisoned. It does have a bleachy smell, but it's mild. And yes, the results are permanent. It's bleach, what do you expect?
B**D
Reasonably priced and easy to use.
At just under £5 per box delivered, I thought they were reasonably priced.My photo is of two sealed boxes and one opened box.I found it extremely useful to have 2x powders and 2x developer cream (ideal for people who plan to do streaks or sections).It was easy to use and developed into a nice blonde (although we dyed over it - only using the bleach to lighten the hair).All in all, I'd recommend this product. I would advise users to keep a close eye on their hair colour as it changes - it can go from a nice natural blonde to a slightly orange colour.
S**H
terrible
i bleach my hair in order to achieve best colour from crazy colours range and have never had any problems, anyway i ordered this as the bleach i normally go for was out of stock and thought my hair may love me more for using something on it less harsh. I was very wrong, i used this and when it was time to rinse there was more of my hair left in my bath tub than on my head!!! And to make matters worse, my already light hair had barely changed in colour apart from patches of ginger which the toner did nothing for. Will never use this product again.
H**Y
The best colour
Brilliant hair colour, l use this 3 times a year so good it comes in a pack of 3 and it's sold on Amazon because it's dificult to get in a shop.
T**A
True to colour
Really does make your hair white , obviously time to redo mine as you can see in pic, but as you can see nice platinum colour , short hair one pack , longer hair more , lifts quickly leaves in nice condition
H**7
Only ordered this yesterday afternoon & it has arrived today so I am really pleased with the service
Really gutted when I found out superdrug stopped stocking this product as its the only bleach I trust to do my hair with. Only ordered this yesterday afternoon & it has arrived today so I am really pleased with the service! Thank you :)
K**N
Happy with the product 😁
Very good didn't smell like other products,gone a tad yellow but will use another one.was brown but it's lighten it,so would buy again. Worth the money plus you get three boxes 😁❤️
S**E
Great product
Great value for money. Definitely will buy again and soon.
Trustpilot
1 month ago
1 week ago
