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โจ Elevate your hair game with luminous, fade-defying colour that turns heads!
L'Oreal Paris Preference Permanent Luminous Hair Colour in 4.013 Paris offers a premium at-home hair dye experience with 100% grey coverage, enriched with precious flower oils and a UV-protective conditioner. Its non-drip gel formula delivers rich, multi-tonal, fade-resistant colour lasting up to 9 weeks, while nourishing ingredients like Vitamin E ensure hair stays healthy and shiny. Trusted by millions for over 50 years, this kit includes everything needed for flawless, salon-quality results.


















| ASIN | B0054VBVA8 |
| Benefits | Covers grey hair and highlights natural brown hair color |
| Best Sellers Rank | 545 in Beauty ( See Top 100 in Beauty ) 11 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | 4.013 REFINED BROWN |
| Container Type | Tube |
| Customer Reviews | 4.4 out of 5 stars 231 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 03600522031512 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Gel |
| Item Type Name | 4.013 Paris Refined Brown Permanent Hair Dye |
| Item Weight | 250 Grams |
| Item form | Gel |
| Manufacturer | L'Orรฉal |
| Manufacturer Part Number | 3268349 |
| Material Features | Natural |
| Material Type Free | Ammonia Free, Peroxide Free, Fade Resistant |
| Model Number | 3268349 |
| Number of Items | 1 |
| Package Size Name | Single |
| Package information | Tube |
| Product benefits | Covers grey hair and highlights natural brown hair color |
| Recommended Uses For Product | Color your hair and cover grey hair, Hair Coloring, Hair coloring, especially for blonde hair with grey coverage |
| Suitable Hair Colour | Medium Brown |
| UPC | 890899292637 |
| Unit Count | 1.0 count |
S**N
Perfect
Wonderful shade, easy to use
N**H
Great colour
Bought for my sister, great colour and shine
A**R
Would buy it again
Great neutral brown shade, no red tones.
S**E
Ok
Ok
A**I
Neutral dark brown
The color had a great shiny finish, I applied it on my bleached highlights so it didnโt last long and after every wash, my highlights were lighter. the conditioner inside the pack is amazing! I am still using it and it makes my hair so smooth and shiny.
M**.
Excellent cool dark brown
Coloured my hair with this last night after previous colours have given great initial results but faded quickly. Really wanted a cool medium brown but went for a dark brown in the hopes it will fade to the colour I want. It went on well but I don't think I towel dried enough after wetting my hair as I found the consistency a bit runny when I'd finished applying it and had streams of colour running down my face. (Never had this before). However no big deal and easily wiped off. Washed out, felt like silk when doing so. When dry looked completed black. Didn't panic as been here before and also read the previous review so reserved judgement till after washing. Washed this morning and am really happy with the result. Exactly like on the box, dark brown, no hint of redness, exactly what I wanted. Will update after a couple of weeks to say how it faded. 2 weeks on - fading but still pretty good overall. Warm tones coming through on ends and lengths as these were the most porous areas. Used the colour booster yesterday but it didn't seem to make any difference. Looking forward to colouring again in 2 weeks.
A**R
Toxic Hair Dye
The aroma from the hair colour "refine brown" was very strong. The odour in the air was toxic. It burnt my eyes. The dye burnt my neck and left my hair after rinse, extremely dry. I am very disappointed with the hair dye and will not recommend a friend to purchase this.
T**1
Didn't cover my hair too well and doesn't include colour extender like in the picture
I am no expert when it comes to dying hair as you will be able to tell in my review. This is the brand of dye I always buy (have done for many years) and have never had any issues with it in the past. If you are trying to change the shade of your hair, this dye may be a dissappintment. I can't really tell I have dyed my hair and whilst there is a slight tint of the brown, I can still see my roots and the burgundy colour, that had faded and was turning ginger, from the last time I dyed it. It doesn't seem to have covered my greys too well either.
Trustpilot
2 months ago
4 days ago