How long does this hair colour last?

Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

Can I use this to cover my grey roots?

Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

How do I choose the right shade?

We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

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Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

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Preference Permanent Luminous Hair Colour, 4.013 Paris | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results

Product ID: 51730214

Details

Brand
L'Oreal Paris
Colour
4.013 REFINED
Hair type
All
Item form
Gel
Material Type Free
Ammonia Free
Material feature
Natural

⏳Up to 9 weeks fade-defying colour

🌸Infused with precious flower oils

🎨100% grey coverage

R795

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

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Description

✨ Turn heads with luminous, fade-proof colour that’s totally you!

TRUSTED BY MILLIONS - Recommended by 9/10 women, with over 50 years of expertise delivering fade-resistant, vibrant hair colour.
LUMINOUS SHINE PROTECTION - Enriched with UV filters and Vitamin E to lock in radiant shine and protect hair from environmental damage.
SALON QUALITY PERMANENT COLOUR - Achieve rich, multi-dimensional brown with 100% grey coverage that lasts up to 9 weeks.
COMPLETE AT HOME COLOUR EXPERIENCE - Includes developer, colourant, shine-protect conditioner, and gloves for professional results without the salon visit.
NOURISHING TRANSLUCENT GEL FORMULA - Unique oil-in-gel technology infused with precious flower oils for enhanced natural tones and silky smooth texture.

L'Oreal Paris Preference Permanent Luminous Hair Colour in 4.013 Paris Refined Brown offers a premium at-home hair dye experience with 100% grey coverage and up to 9 weeks of fade-defying shine. Its innovative translucent gel formula enriched with precious flower oils, UV filters, and Vitamin E nourishes hair while intensifying natural tones. The kit includes everything needed for a professional finish—developer, colourant, conditioner, and gloves—trusted by millions for vibrant, long-lasting results.

Specifications

ASIN	B0054VBVA8
ASIN	B0054VBVA8
Benefits	Covers grey hair and highlights natural brown hair color
Best Sellers Rank	684 in Beauty ( See Top 100 in Beauty ) 14 in Permanent Hair Colour
Brand Name	L'Oreal Paris
Colour	4.013 REFINED BROWN
Container Type	Tube
Customer Reviews	4.4 4.4 out of 5 stars (231)
Customer reviews	4.4 4.4 out of 5 stars (231)
Delivery information	We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout.
Full Cure Time	3E+1 Minutes
Global Trade Identification Number	03600522031512
Guaranteed software updates until	unknown
Hair Color Permanence	Permanent
Hair Type	All
Is discontinued by manufacturer	No
Item Form	Gel
Item Highlight	Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results
Item Type Name	4.013 Paris Refined Brown Permanent Hair Dye
Item Weight	250 Grams
Item model number	3268349
Language	English
Manufacturer	L'Oréal
Manufacturer	L'Oréal
Manufacturer Part Number	3268349
Material Features	Natural
Material Type Free	Ammonia Free, Peroxide Free, Fade Resistant
Model Number	3268349
Number of Items	1
Package Size Name	Single
Product Dimensions	6 x 4 x 20 cm; 250 g
Recommended Uses For Product	Color your hair and cover grey hair, Hair Coloring, Hair coloring, especially for blonde hair with grey coverage
Suitable Hair Colour	Medium Brown
UPC	890899292637
Unit Count	1.0 count

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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Good experience, but the tracking updates could be better.

2 months ago

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The product exactly matches the description. Very satisfied with my purchase.

5 days ago

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R795

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Meera L.

Smooth transaction and product arrived in perfect condition.

3 weeks ago

Sneha T.

Received my product in pristine condition. Great service overall.

1 month ago

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