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✨ Blonde brilliance on demand — because roots shouldn’t hold you back!
COLOR WOW Root Cover Up in Blonde is an award-winning, water-resistant powder that instantly camouflages grey and dark roots with reflective mineral pigments. Lightweight and non-sticky, it creates a natural, multi-dimensional finish that lasts until shampooed out. Perfect for extending salon-fresh highlights, it also doubles as a brow filler, making it a versatile must-have for maintaining flawless, fuller-looking hair between appointments.








| ASIN | B00N514J1M |
| Benefits | Hair coloring and gray camouflage |
| Best Sellers Rank | 18,517 in Beauty ( See Top 100 in Beauty ) 35 in Hair Mascaras |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Colour | Blonde |
| Container Type | Box |
| Country Of Origin | China |
| Customer Reviews | 3.1 out of 5 stars 1,705 Reviews |
| Global Trade Identification Number | 05060150185410 |
| Hair Color Permanence | Permanent |
| Hair Type | coloured |
| Hair type | coloured |
| Item Form | Powder |
| Item Weight | 2.1 Grams |
| Item form | Powder |
| Manufacturer | COLOR WOW |
| Manufacturer Part Number | CW541 |
| Material Features | Natural |
| Material Type Free | Paraben Free,Sulphate Free,Dye Free,Gluten Free |
| Model Number | CW541 |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | Hair coloring and gray camouflage |
| Unit Count | 1 count |
S**M
Natural-Looking Root Coverage with Quick and Easy Application
This root cover-up powder is a very convenient solution for disguising regrowth and grey hairs between salon visits. The blonde shade blends naturally into the hair and creates a softer, more seamless finish compared to some heavier sprays or creams. The powder applies easily and gives good control during application, especially around the hairline and parting where roots are usually most noticeable. It builds coverage gradually, which helps achieve a more natural look without appearing overly heavy or obvious. One thing I particularly liked is that the formula stays in place well throughout the day without leaving the hair sticky or stiff. It also adds a slight fuller appearance around thinner areas, which is a nice bonus. The compact packaging makes it practical for travel or keeping in a handbag for quick touch-ups when needed. Overall, this is an easy-to-use and effective temporary root touch-up product that provides natural-looking coverage with minimal effort.
S**A
Awful product
So useless Does nothing. If I could give it zero stars then I would ! Had a bad dye job and wanted to add some blonde highlights here and there. Honestly did nothing at all. And so expensive ! I had actually cancelled the order but it arrived anyway. I thought ‘ok I’ll give it a go now it’s here’. Really wish I hadn’t. What a total waste of money.
L**U
Waste of money
I bought this during lockdown to cover my grey roots when hairdressers were off limits. It didn’t really do anything & was really expensive considering it was useless.
J**S
Colour Wow cover
Great product that covers really well but would be better if it had a larger brush
P**N
Great
Brilliant easy to cover root's 👏 until hairdresser
C**L
Good 👍🏻
Good product but it’s hard to cover darker hair with blonde. Did work but needed a lot to cover dark areas
M**.
Blonde does not work!
Don't waste your money on the blonde. I do not know what the darker colours are like, but the blonde is useless. I like others do not leave reviews generally, but feel I should warn people just how useless this product is. At least four moms that I know raved about the product (they all had dark hair), so I ignored the negative reviews & thought I would try it myself. All the other negative reviews are accurate this product does not work on blond regrowth or grey hair. I am naturally fair with a few grey hairs & was using this to cover up some regrowth in my highlights. I did not notice any difference even after putting so much on that my hair became static with the powder. Don't waste your money!
L**A
Expensive but best on the market
I've tried many root concealers: pencils, sprays, and under recommendation from Amazon, this powder. It comes with a dual size applicator, the coverage is great and blending, really easy. I recommend it.
V**.
Soluzione alla ricrescita
Articolo fantastico
O**A
Coverage
Good coverage
K**Y
Täcker dåligt
Täcker dåligt är alldeles för torr dessutom faller penseln av från skaftet.
L**E
Excellent product worth price
Works for great coverage and lasts, does not stain head dont drop it or you end up with a mess of powder
A**D
Not worth it
Not worth the money. There is not enough pigments to actually cover darker roots. What a joke
Trustpilot
2 weeks ago
2 months ago