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💄 Glow, grip, and go — your makeup’s new BFF!
e.l.f. Power Grip Primer + 4% Niacinamide is a hydrating, gel-based face primer that locks in makeup with a sticky texture while brightening and evening skin tone. Suitable for all skin types and tones, it delivers a dewy finish and is proudly 100% vegan and cruelty-free.




































| ASIN | B0BQQS5GBQ |
| Best Sellers Rank | #1,146 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Foundation Primers |
| Brand | e.l.f. |
| Brand Name | e.l.f. |
| Container Type | Bottle |
| Country as Labeled | United States |
| Country/Region Of Origin | United States |
| Coverage | Medium |
| Customer Reviews | 4.6 out of 5 stars 14,812 Reviews |
| Finish Types | Dewy |
| Global Trade Identification Number | 00609332815179 |
| Item Dimensions | 0.94 x 1.57 x 5.71 inches |
| Item Form | Gel |
| Item Volume | 24 ml |
| Item Weight | 41 g |
| Manufacturer | e.l.f. Cosmetics |
| Manufacturer Part Number | 81517 |
| Material Features | hydrating |
| Material Type Free | Cruelty-free |
| Model Number | 81517 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Even Toning, Smoothening |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Cruelty-free, Vegan |
| UPC | 609332815179 |
R**R
Great for oily skin
I have oily skin and even longwear makeup slides off by mid afternoon. This definitely extends wear, and is a more natural matte finish than UD's dewy primer but works about the same. Great stuff.
J**S
Love This Primer So Much
This primer honestly surprised me with how well it grips makeup without making my skin feel heavy or sticky. The gel texture feels really hydrating and smooth, and it gives my makeup a more even appearance throughout the day. I also noticed my skin looked brighter after consistent use, which I think is from the niacinamide. The size is decent for the price because a little bit goes a long way, so it feels like good value for money. It’s easy to apply, layers nicely with other products, and doesn’t pill under foundation. I also love the clean and simple appearance of the packaging because it looks cute on my vanity. Overall, it’s comfortable on the skin and works really well for everyday makeup looks.
H**!
Decent value primer that works well!
I like this product - e.l.f. Power Grip Primer + 4% Niacinamide. The product is affordable and does the job well, at least with the products I use. I use Erborian Color Correcting CC Cream and set it with Skinfood Peach setting powder, along with the Tirtir setting spray. Combined, my makeup does not settle into my lines and looks pretty good! It lasts all day and does not smear, and my skin feels very smooth. First impression of the primer was that it is very sticky. Within a few minutes, it did not dry. But that's okay; it only means that this primer is not meant to be worn alone, e.g., without foundation or CC cream. On the plus side, despite the stickiness, it seems to be hydrating, as it helps my makeup settle without lines. This primer might last a few weeks if you use it consistently. The value is decent but I use one pump for each part of my face - left, right, forehead, nose + chin. The spreadability is not great because of the thicker gel consistency, which leads me to using more of this primer than I might use of my other primers. This is not a deal breaker to me, but if you're leaning against purchasing this due to the price, there may be better products out there that you can get more use out of and are more affordable with similar benefits. Overall, I recommend this product!
I**U
Works like a humidity living girl’s dream
This primer is amazing. It does feel weird putting it on bc the texture isn’t what you’d expect but the feeling goes away and really holds the make up really well. I live a very humid climate and the make up stays on and you don’t end up looking like a greasy mess. I put my skincare on, spf, primer, it cosmetics cc cream.
F**H
Works well for normal skin, just not ideal for very dry skin
I wanted to like this primer because the texture and formula are really nice, and I can see why it works well for many people. The gel consistency feels lightweight and refreshing, and it grips makeup nicely once it sets. It definitely helps makeup stay in place. That said, my skin is on the drier side, and I noticed that it can feel a bit tight on me if I do not prep very well beforehand. With a rich moisturizer underneath, it works better, but on its own it is not as hydrating as I personally need. I still think this is a great primer for those with normal or combination skin, especially if you like a grippy base and a lightweight feel. Amazon delivery was quick and the product arrived in perfect condition.
J**N
My Absolute Favorite Primer! ⭐⭐⭐⭐⭐
My Absolute Favorite Primer! ⭐⭐⭐⭐⭐ This is my absolute favorite face primer! It helps my makeup go on so smoothly and does a great job of minimizing the appearance of pores. I haven’t personally noticed a difference from the niacinamide, but I still really enjoy the primer and how it makes my makeup look and feel. I also make sure to wear sunscreen since niacinamide is included as an active ingredient. Definitely recommend!
S**N
It lasts
I have probably tried 20 primers and this is the one I always come back to. Especially now in the summer where it’s 100° where I live and the humidity is worse. It does a nice job. It’s just a tad bit sticky so it holds my moisturizer it holds my sunscreen and then I go over it with a little powder and my makeup lasts a day,
D**S
Great hydration all day long
I just love this primer. Same as the green one but for sure, leaves your skin even more hydrated all day! Make up just glues in your skin and it does not fall apart during the day. Last picture I was almost done with my work day, super hot outside and my make up still glows
F**O
E.L.F. Power Grip: Il miglior alleato per un make-up immobile tutto il giorno
I prodotti e.l.f. Cosmetics sono ormai un punto di riferimento per chi cerca performance elevate. Questo primer conferma la regola: è un investimento che ripaga in termini di durata, anche se richiede un piccolo sforzo economico rispetto alla quantità di prodotto offerta. Texture e Applicazione "Power Grip" Non lasciatevi ingannare dalla densità: la formulazione è studiata per massimizzare l'aderenza. Effetto "Grip": Il prodotto è cremoso e decisamente "appiccicoso" nel senso più positivo del termine. È questa sua natura che permette di ancorare il trucco alla perfezione. Nonostante il forte potere aggrappante, la texture rimane leggera e delicata. Non dà mai l'effetto "colla" e non occlude la pelle. Consiglio d'uso: Essendo denso, richiede un pizzico di manualità e velocità nella stesura, usatene pochissimo per coprire il viso e massaggiate delicatamente Packaging e Dosaggio Un dettaglio tecnico che giustifica il prezzo è l'erogatore a molla: È progettato magistralmente per evitare sprechi, permettendo di dosare con precisione millimetrica la quantità necessaria. Data la quantità contenuta di prodotto, questa efficienza è fondamentale. Tenuta e Performance finale Il vero "miracolo" avviene una volta applicato il make-up: che si tratti di fondotinta o cipria, il trucco rimane strutturato e impeccabile per l'intera giornata. Non migra e non perde consistenza. Rimozione e Tollerabilità: A fine giornata, una volta struccati, la pelle appare riposata. Non lascia residui, non causa rossori e conferma l'alta qualità degli ingredienti utilizzati. In conclusione È un prodotto che "costa molto perché vale molto". Sebbene il prezzo per quantità sia superiore alla media, l'affidabilità e il risultato professionale lo rendono un must-have per chi ha bisogno che il trucco resti perfetto da mattina a sera.
M**K
Prima
Fijne primer! Wel aan wennen.
N**I
Best grip for sweaty face.
Its my second tube.grip will be consistantly fantastic throughout the end if the tube. Gets over quickly if everyday makeup is done. Apply it and Allow it to set in face for 1 -2 mins before applying makeup otherwise it feels heavy and washes away in sweat.
G**.
Schönes Hautgefühl !
Dieser Primer ist für mich ideal Er ist gut verträglich und sorgt für ein schönes Hautgefühl. Für meine Haut brauche ich etwas mehr Feuchtigkeit , deshalb bin ich damit sehr zufrieden. Ich habe schon sehr viele ausprobiert , aber ich bleibe bei diesem !
M**Y
Glow primer
Love this primer make up goes on like a dream and gives you a nice glow too would recommend
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