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🚀 Unlock your potential—because it’s not how good you are, but how good you want to be!
Paul Arden’s 'It's Not How Good You Are, It's How Good You Want To Be' is a globally bestselling career guide blending humor, creativity, and practical wisdom. With over 1,400 reviews averaging 4.4 stars, this compact book offers bite-sized, inspiring advice that has helped professionals across industries rethink success and elevate their careers.











| Best Sellers Rank | 27,010 in Books ( See Top 100 in Books ) 35 in Advertising (Books) 99 in Self Help Memory Improvement 246 in Business Life (Books) |
| Customer reviews | 4.4 4.4 out of 5 stars (1,462) |
| Dimensions | 12.07 x 1.27 x 17.78 cm |
| Edition | 1st |
| ISBN-10 | 0714843377 |
| ISBN-13 | 978-0714843377 |
| Item weight | 1.05 kg |
| Language | English |
| Print length | 128 pages |
| Publication date | 30 May 2003 |
| Publisher | Phaidon Press |
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