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🌟 Elevate your hair game with Wella Illumina — where light meets limitless style!
Wella Illumina Hair Colour 60ml (shade 10/69) is a professional permanent hair dye from Germany, offering up to 3 levels of lift and 31 intermixable shades. Designed to deliver salon-quality ashy blonde tones that neutralize unwanted warmth, it provides vibrant, long-lasting color while preserving hair health. Ideal for normal hair types, this gluten-free liquid formula ensures effortless at-home application with a 2-year manufacturer warranty.
| ASIN | B00BSC14LI |
| Benefits | Achieve salon color at home with a professional product |
| Best Sellers Rank | 1,163 in Beauty ( See Top 100 in Beauty ) 23 in Permanent Hair Colour |
| Brand | Wella Professionals |
| Brand Name | Wella Professionals |
| Colour | Purple |
| Container Type | Tube |
| Country Of Origin | Germany |
| Customer Reviews | 4.6 out of 5 stars 3,045 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 00729378224275, 04015600530204, 04015600530624 |
| Hair Color Permanence | Permanent |
| Hair Type | normal |
| Hair type | normal |
| Item Form | Liquid |
| Item Weight | 0.07 Kilograms |
| Item form | Liquid |
| Manufacturer | Wella |
| Manufacturer Part Number | 4015600530624 |
| Material Features | Light |
| Material Type Free | Gluten Free |
| Model Number | 4015600530624 |
| Number of Items | 1 |
| Package information | Tube |
| Product Warranty | 2 year manufacturer |
| Product benefits | Achieve salon color at home with a professional product |
| Recommended Uses For Product | Salon |
| UPC | 729378224275 785923913209 |
| Unit Count | 60.0 millilitre |
L**S
Excellent product
So I had previously (about 2 months ago) bleached and toned my hair and even with using purple shampoo twice a week it was looking very yellow. I didn't want to bleach and tone again because of the damage so thought I'd give this a try... I was very skeptical about this product and have knocked stars off as there are no English instructions within the packaging, but a quick Google search gave me them. I mixed it 1:1 with a 6% developer, ('blonde me' range) slapped it on all over and hoped for the best. After 20 minutes I thought I was going to have a full head of grey hair so washed it off... but... the colour it is after drying is gorgeous, a nice ashy blonde, it has lightened my 2cm roots slightly so it has a really nice blend. I am really impressed and will definitely buy again!
M**N
Illumina 10/69 An ashy saviour!! ♥️
My hair has been dark for a while. I missed being blonde so cap highlighted my hair. Unfortunately some of the older brown was very stubborn. Those parts were a horrible shade of orange and I dare not put any more bleach on it, it’s already taken a battering. I needed violet to naturalise the orange so purchased this knowing it wouldn’t entirely match the swatch colour but should hopefully at least take the orange away. I used the 10/69 with a 1:1 ratio on dry hair with a 30 vol wella developer (I know that seems a high volume but I can’t stress enough just how orange it was) I let it develop for 25 mins and rinsed, shampoo, condition and hair mask. The colour is beautiful 😻 I’m so happy with it. The condition of my hair is absolutely awful (which is entirely on me- I went in a bit hardcore with the bleach) so if anyone can suggest something amazing for the bleach damage it would be appreciated.
J**E
Excellent - saved my hideous lockdown yellowy bleach blonde hair
Lockdown - disaster struck. I had reached for the diy hair dye to cover my awful 4inch long roots! Well first i had used l'oreal excellence Glasgow and my roots went ginger!! Then a couple weeks later i caved and used jerome russel bleach and my hair went completely white/yellow! Cringe. Lightbulb head. After much research for toning my tresses down i found this toner and mixed it with a developer. 2 parts developer to 1 part toner. I was so pleased when i rinsed this out. I am thankfully back to an acceptable ash blonde! I definitely recommend using a hair mask or a really good conditioner to keep hair soft after using this as mine did go a tad dry. I've only washed my hair every 2-3 days to keep the toner in as long as possible. It has come out a bit already but it has been at least 2 months now i think! So for the time and cost of doing it yourself at home vs the salon prices i think it was pretty good value to be honest. I will however be going back to my hairdresser in a couple of weeks now that they are open again!! I don't trust myself to use this correctly and not do any damage long term but it was a good value quick fix in the meantime. I definitely have an increased respect for the chemistry that our fairy godmother hairdressers have to do to make our hair look and feel good whilst combatting damage!
J**E
Ice queen
Amazing colour. I have thick long hair and did a 1:2 mix of 2 × 10/69 and a 1/3 of a tube of 10/93 with the wella pastel 1.9% developer after a wella bleach lift on damp hair. Left it for 10/15mins but could have kept it on for longer I reckon.
F**Q
Nice if a little dull.
This worked well to reduce brassiness - be aware it will only affect hair at Level 10 (v pale yellow) and will not cancel out orange as that is too dark. It was a nice ashy colour, but fuller than other illumina colours I have used in the past and for that reason I probably wouldn’t use it again. It also faded extremely quickly, after about 2 washes!
N**E
Great toner love this
Love this toner took all my brass out of my blonde and even lifted roots inbetween toning
J**R
Jacob
Excellent hair dye with vibrant, long-lasting colour. Gentle on hair and easy to use at home. I’m very happy with the results!
E**A
Worked perfectly
I used 10/69 with 30vol developer. Went from bleached yellow hair to a lovely ashy silver grey blonde. A little purple at the roots but it has washed out after the first wash. Did a 1:1 mix with developer and left in 30 mins. A lot of reviews I read said theirs was out of date, but mine had a production date and said to be used within 6 months, rather than a expiry date
P**Y
Clossing
Super Farbe
R**L
Color precioso !!
Este tinte a parte de que no estropea el pelo, deja un color precioso, ya no cambio.
E**S
Neutraliserar gula toner
Blandar denna med 10/1 och 9/60 för att få den PERFEKTA neutrala blonda nyansen. Denna är bra då den har lila undertoner, men den ska inte verka i mer än 10 minuter för annars blir håret lila. Receptet för ultimata neutrala blonda nyansen som inte är för kall eller gul efter blekning är: 30 gram 10/69 20 gram 10/1 10 gram 9/60 med developer 1,9 % Verka 10 min
C**É
Perfection!
Après plusieurs décolorations, j'avais les cheveux blonds platine presque blancs sur les longueurs et jaune/orange sur les racines. Je n'ai absolument pas réussi avec d'autres produits à estomper ces racines affreuses, alors que je voulais un blond cendré bien gris. J'ai donc contacté mon coiffeur qui m'a recommandé cette coloration de chez Wella à diluer avec de l'oxydant "WELLOXON PASTEL" de chez Wella également (pour info, il faut diluer avec le double d'oxydant. Par exemple, si vous mettez 30ml de Wella Illumina, il faut mettre 60ml d'oxydant). J'ai laissé poser une quarantaine de minutes (tout en surveillant bien), et le résultat était bel et bien là: plus de racines horribles! une couleur sublime. Bref je recommande à toutes celles qui veulent un blond cendré tirant bien bien sur le gris (sur cheveux décolorés).
C**E
Lo solicitado
Para matizar mechas
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