DIRECTIONS Violet Semi-Permanent Hair Colour - 88ml Tub

I bought this for my wife, this is her review. Really, really pleased with this colour. I like to colour my hair a very deep black but I find they fade quite quickly and I was doing it every other month which was starting to damage my hair, so I got the ebony to try, when I opened it I was a little worried, I like the blue black type colours and this looked a sort of reddish dark brown colour, when on though (or on your skin or any other surface) it's more of a blue black. I didn't bleach or pre lighten my hair, it was already dyed black, I used two tubs to completely cover my bra strap length hair although I think for reapplications it will only need one, one and a half at most, my hair was washed and towel dried, and I left it on for about two hours. I used Vaseline all around my hairline and on my ears as I know this can really stain your skin, and I wore thick yellow rubber gloves and applied it with my hands rather than a tint brush as I was doing all over. I also had plenty of bleach on hand as this really stains your bath and sink. If you do get it on your skin get it off quickly and it doesn't stain then. The colour is amazing, I'm really pleased with it, I wanted a really Deep black like the pictures of really classy forties film stars, but without chemicals and this is it, my hair is soft and shiny after using too. I will say make sure you rinse it all out properly as I had to go back and do it again as I could feel it still in my hair as I was drying it. It really is worth the extra effort it looks and feels great and you don't have to bleach to get it right. I will admit my scalp is a little blue but that's a small price to pay for the colour I want without the damage, and it hasn't stained my pillow like other reviewers have mentioned, I think they haven't rinsed properly. I'm now thinking of mixing the ebony and midnight blue. Will update as to how long its lasts before needing reapplication. UPDATE: After four boxes of hair colour remover my hair was almost my natural dark brown, I have just applied one tub of midnight blue mixed with a little conditioner, I put it on dry hair and left it on for about two hours and I am sooooo pleased with the result. Its a very dark subtle blue, it almost looks black at a distance then you see the blue as you get nearer, under the light the blue is much more obvious but still subtle. Before deciding to try this I had also had a go at mixing a full pot of ebony with three quarter of midnight blue and got a gorgeous intense blue black. You can experiment with these colours and you don't need bleach.

Good shade just what I wanted after the fluorescent orange dyed it green.

I’ve tried the denim blue Directions colour before, which was okay, I like the violet more though. I leave on for quite a while (natural grey + white hair) and it is mega bright at first which is great. Mine then fades fairly quickly to a kind of lavender on the roots and darker hair and teal blue on the lighter and drier parts. No idea how this happens lol but I really like it, it’s kind of mermaid hair! That stage so far is lasting fairly well, the initial bright colour is quite short lived but fun whilst it lasts. It’s easy to apply, not messy at all if you are careful and doesn’t stain skin or sink etc. Not the longest lasting colours but not expensive and fun if you like surprise colour changing hair! I’m careful washing it to keep it longer but if you wash with clarifying shampoo it removes quite easily. But my hair is not bleached. Picture is immediately after applying/drying.

I've tried a few of these Directions semi-permanent dyes on un-bleached hair now and have had mixed results. However, I do love the ones that have worked and have uploaded photos of the best ones. I shall describe each one seperately - all of which were left for around 30mins after being fully applied. I was looking to try some semi-permanent dyes but was unwilling to bleach my hair as I never have and don't want to damage my hair too much. The first photo I uploaded is roughly what my hair was like when I first used these dyes. My natural medium brown hair had grown through and left over highlights towards the bottom had turned quite light. They were more towards the very end of my hair when I dyed it though, rather than the majority of it like in the photo. The length is about the same. I first tried the lagoon blue which just gave my hair a slight green tinge (more visible on the light ends). As it wasn't very noticeable I haven't uploaded a picture of this one. This was the colour that had the most noticeable transference onto clothes and my bed pillow. I used one pot for the whole of my head as it seemed to cover well. I then used the second pot after only a couple of days and one wash to see if it made it brighter but there was minimal difference. I then tried Midnight Blue not long after (the third picture I uploaded). This showed up a lot more than the lagoon blue, and I quite liked it. On the left is the colour in artificial light and on the right is colour in natural light. It turned out sort of like turquoise on my hair, however my brother was nice enough to say it looked grey... It faded to more of a brown with a greenish hint again after a few washes. This also left some transference on my pillow but wasn't as bad as the Lagoon Blue. This colour was obtained with just one pot and I still have one pot left over. I tried to wait until the colour had completely faded before applying the Dark Tulip, but there was definitely still some green in the tips. However the Dark Tulip dye (second photo I uploaded) came out as a very nice (in my opinion) purple colour. Again, the left is in artificial light and the right is in natural light. It faded to nothing within a few weeks but I was very pleased with the colour obtained whilst it lasted and I intend to use the second pot soon. This one seemed to stain skin more (but I know reds often do) but I actually noticed little transference at all onto my pillows and clothes. Next up was the Tangerine colour. My hair seemed to soak up the first pot so I applied the second pot in the same sitting and after washing there was minimal difference. The ends of my hair certainly had a more copperish tinge but seeing as I had that anyway, it wasn't something anyone noticed. This was therefore the most disappointing, but I suppose it is to be expected when putting a light colour designed for bleached hair onto medium brown. Finally, I tried Rubine. This turned out a lovely reddish colour (the last photo uploaded). Both photos are in natural light but the one on the left was on a grey day and was the same day it had been dyed. The one on the right is on a sunny day and was after being washed once and half-heartedly straightened. This one also completely faded quickly (around 4 washes), but also no noticeable transference to other things. This was one pots worth of dye so I have one left and have recently used just under half to 'dip dye' the lower part of my hair. All of these dyes are conditioning and have left my hair feeling rather soft - I imagine you could leave it on for however long you want but 30mins was more than enough for the ones that actually worked for me. I can imagine the best results are definitely achieved on pre-lightened and bleached hair but this shows that some still can work quite successfully on natural hair.

This stuff is awesome. I've bleached my naturally blonde hair for the last 31 years trying (& always failing!) to achieve a white blonde. I've purchased every blue/violet shampoo available & although they do work well in reducing/eliminating the yellow brassy tones, I've never managed to achieve platinum perfection. I bought this after being impressed with the results my daughter had with the turqoise one, but when it came & I opened it I was incredibly disappointed. It's a pale violet colour, no discernable scent & a wierd (not unpleasant) slimy texture. I held out no hope of it doing anything at all to be honest. Anyway, bleached roots, then shampoo'd hair & as per instructions applied this for 15 minutes. Rinsed hair, conditioned it, then left it to air dry naturally. I'm honestly in total shock, I now have stunning, white blonde/platinum hair!! I'm truly amazed at how brilliant it is, if you saw it in the tub you just wouldn't believe it could do anything at all, let alone create the results it has. I've still got half the tub left too (even though I have waist length hair!) so I'll get 2 goes out of it. A little seems to go a long way. I think in future I'll condition my hair before I use it though, as because my hair is like straw before conditioning it was really hard to spread it evenly throughout my hair (it felt saturated) but I didn't do a completely even job as I've got a couple of patches where I clearly didn't put enough and/or put too much. My own fault though, so not complaining, just hopefully giving a helpful tip. I didn't condition as I thought it might affect the efficacy of the product, but having used it now & seeing how good it is, I think I could/should have conditioned to ensure even coverage. Cannot recommend this enough.

I remember when this first came out. It was meh then, and it's still meh. Sure it goes on well enough, it smells nice enough and seems to do the job as it's setting. But the moment you rinse your hair, it covers every surface in your bathroom with that colour. It's stained the tiles, it's stained the towels, .. everything but my hair. Top tip, spray cleaner on the surfaces before rinsing. Rinse until the water runs clear? No chance, it never runs clear. Black dye, ran into a mauve (black is made of many colours). And that's the first time rinsing it after application, even if you don't shampoo your hair and just wet and condition it, you the water is coloured every time. Touching your dry hair, shouldn't transfer colour on to your skin. The first time you shampoo your hair, it's nearly all gone. My pillows are covered in dye. My towels are covered in dye. My hair isn't. It doesn't last the number of washes that typical semi-permanent dyes do, it's good on the day and after that depends on how badly you bleached your hair. I used the black dye 10 days ago, I only shampooed once after 8 days. It's practically washed out completely. The only plus side is that it bled down into the other colour and is now a funky blue/purple (it was green). You get what you pay for. I've tried a few non-permanent brands and the best one so far is the ArticFox brand, they don't do a black though on here, which is why I gave Directions one last punt. If your professional salon uses these, walk out of that salon. The very least they should be using Elumen!

Ok item but did make my hair go purple and tryed washing it out but hasnt come out maybe few washes will come out but couldnt really notice the white blond like it says it does on the pot

I thought I'd made a mistake not buying at least a second pot, as it's quite small and I have alot of hair. So I opted to mix about 1/2 cup of conditioner to the dye. I now had more than enough to cover my whole head liberally. It applied really easily, smells fine and felt super moisturing. It will dye pretty much any surface it touches in an instant though, so either prepare accordingly or have some bathroom cleaner to hand for clean-up! It took me about 45 minutes to apply, (I was slow) and then waited almost another 1h 15mins. I rinsed out as much as I could with warm water; really make sure you're massaging your scalp and hairline to avoid any leftover dye showing. The water never really runs clear, so once it gets to a pale version of your dye colour - you're all done! I did condition my hair afterwards, as my hair is generally very dry (especially since being bleached), and styling without doing so would be much harder. So I did notice more colour wash out because of this. Remember to use a towel you don't mind messing up as you'll still be dripping colour everytime you wash your hair. I'm really surprised the colour is as vibrant as it is, especially since I did add some conditioner, but I did have it in for a long time too. It's definitely brighter than I expected. The actual colour is a bit of a surprise, in pictures it looks red, in daylight more of a deep pink and purple in dim lighting. Once this fades I think I'll try another colour, or a combination. It's too fun not to!

I'ts a must have. I love this color and La Riche is the best.

Ce produit aide à couper le jaune d'un cheveux décoloré.

La couleur ne colore pas du tout. Je suis très déçue. Mes pointes étaient blondes très claires, je n'ai même pas eu de reflet jaune.

Genial!!! De los mejores tintes fantasia, dura mucho. Lo mezclé con apricot para avivar my tono pelirrojo naranja y al primer aclarado quedó muy rojo y flúor, obviamente, pero a los siguientes lavados quedó un tono ginger con un toque coral precioso y que no parecía color fantasía para nada. Además el tono cobre naranja se mantuvo bien durante unos 6-7 lavados. Me aguantó mucho más este tinte fantasía que el igora royal 8.44 que me echaron en la peluquería tantas veces. El igora se va en 2 lavados, literal, y me quedo rubia.

普通の髪染め液と違って直ぐに、色がﾊｯｷﾘ出るから凄く良い(*^-^*)でも、自分で染めようと成ると染めにくいから持ち込みOKの美容室に持って行って染めて貰った方が１番良いかも（’_’、）