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🔥 Turn heads with magenta magic – bold color, zero compromise!
L’Oréal Excel Hicolor HiLights Magenta is a permanent hair coloring creme designed to deliver vibrant, fade-resistant magenta highlights on all hair types, including dark hair, without the need for pre-lightening. Its no-drip formula and fast 15-minute processing time make it ideal for precise, professional-quality results at home or in the salon.

| ASIN | B003YHHV80 |
| Benefits | Intense colour for radiant hair |
| Best Sellers Rank | 8,935 in Beauty ( See Top 100 in Beauty ) 119 in Permanent Hair Colour |
| Brand | L'OREAL TECHNIQUE |
| Brand Name | L'OREAL TECHNIQUE |
| Colour | red |
| Container Type | Bottle |
| Country Of Origin | USA |
| Customer Reviews | 4.5 out of 5 stars 4,186 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 00657201051012 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Liquid |
| Item form | Liquid |
| Manufacturer | L'Oreal |
| Manufacturer Part Number | 41051012 |
| Material Features | Natural |
| Material Type Free | Fragrance Free |
| Model Number | 5101 |
| Number of Items | 1 |
| Package Size Name | 35 ml |
| Package information | Bottle |
| Product benefits | Intense colour for radiant hair |
| Recommended Uses For Product | Hair dying and red reflections on all hair types |
| Set Name | Highlights |
| Suitable Hair Colour | Pink |
| UPC | 657201051012 741655750956 |
| Unit Count | 35.0 millilitre |
L**A
Beautiful color ! Very satisfied 🩷
Beautiful color ! I used 20% developer with this and it came out beautifully. I was really surprised by the outcome. And it didn’t stain my scalp as you can see on the photos . I will keep using this instead of bleaching my roots. Very satisfied with the product 🩷
J**Y
Worth it
This is awesome!! I didn’t even have to bleach my hair to apply it, it was effective 3 years ago and still effective!! If there was more stars to give I would have Worth the money!!!
T**K
Definitely recommend
Its really good, gives brilliant coverage and intense colour
L**O
The best! Love it!
This is my favoyrite hairdye. During the year sometimes I try different shades because I get bored after a few months but when I finish my "crazy" colors period time, this is the color I ALWAYS go back to. And if you tried another color, a bit darker this one is good to cover it up and go back to red. ATTENTION: it obviously doesn't cover black or nearly-black colors!❗ (don't expect miracles!!!) ❗❗❗❗ I had a dark purple, it faded away thanks to the sun and then I applied this color again and the result was good. 😊 I could go back to the magenta red 😍 Over bleached hair it can be a bit aggressive. And it WILL fade more, because of the bleached base. I HIGHLY RECOMMEND! I order it for the 20th time, at least.
M***
Great hair product for lighter colour hair
Colour stain is okay however it depends on your hair colour. Please keep in mind that this is red so it will bleed every single time you wash your hair or put water on it.
G**E
Thumbs up👍🏾
Good product, does not completely cover black hair but it does a decent job. Kind to hair, no breakage and does not bleed like other dyes.
A**Y
Love it
Works great, i have dark brown hair which ive used box dye for years and this still lifts using 30vol, i did need to buy 3 as i have long hair, best dye to go red without using bleach, highly recommend, i normally put a crazy color on after if i want a brighter red or to keep the colour vibrant after washing, on its own it doesn’t bleed red either
S**E
Not good
Not good
H**Y
Love bright red!
works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times. I used 20 developer!
J**J
As described
Super fast delivery and second time using this product! 10/10
M**O
Genial
Cumple con mis expectativas, estoy encantada
I**D
Lifted good
Bought two with a 30vl developer, was stressing thinking it would lift my hair but it clearly did! Love love love. +my natural hair color
J**E
Couleur rouge intense pour cheveux noir
Le top pour avoir une couleur rouge intense sans passer par la déco. Je recommande sans hésitation !
Trustpilot
1 week ago
1 month ago