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💧 Unlock the secret to skin that feels as good as it looks — all day, every day!
E45 Moisturising Lotion is a 500ml fragrance-free, dermatologically tested body lotion designed for dry and sensitive skin. Featuring a hypoallergenic lanolin-based formula, it delivers long-lasting hydration, reduces redness and scaling, and soothes irritation. Suitable for daily use on the whole family, this pump-dispensed lotion combines clinical expertise with effortless application to protect and nourish skin deeply.













| ASIN | B001RYSEVK |
| Active Ingredients | Aqua, Petrolatum, Isopropyl Palmitate, Paraffinum Liquidum |
| Active ingredients | Aqua, Petrolatum, Isopropyl Palmitate, Paraffinum Liquidum |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Moisturizing |
| Best Sellers Rank | 23 in Home & Kitchen ( See Top 100 in Home & Kitchen ) 1 in Ice Cube Moulds & Trays |
| Brand | E45 |
| Brand Name | E45 |
| Container Type | Bottle |
| Country as Labeled | United Kingdom |
| Customer Reviews | 4.7 out of 5 stars 18,742 Reviews |
| Item Dimensions | 46 x 90 x 205 millimetres |
| Item Form | Lotion |
| Item Type Name | E45 Lotion Pump |
| Item Volume | 16.9 Fluid Ounces |
| Item Weight | 500 Grams |
| Item dimensions L x W x H | 46 x 90 x 205 millimetres |
| Item volume | 16.9 Fluid Ounces |
| Manufacturer | Reckitt Benckiser |
| Manufacturer Contact Information | Reckitt Benckiser Dansom Lane, Hull, HU8 7DS. UK PO Box 4044, Slough, SL1 0NS. ROI Citywest Business Campus, Dublin 24. |
| Manufacturer Part Number | 168154 |
| Material Features | Fragrance Free, Hypoallergenic, Vegetarian |
| Material Type Free | Oil Free |
| Model Name | E45 |
| Model Number | 100905958 |
| Number of Items | 1 |
| Other Special Features of the Product | moisturising;dermatologically tested |
| Recommended Uses For Product | Dryness |
| Scent Name | Unscented |
| Skin Type | Dry |
| Special Ingredients | Petrolatum |
| Special feature | moisturising;dermatologically tested |
| Specific Uses For Product | Dryness |
| Target Use Body Part | Whole Body |
| Unit Count | 500.0 millilitre |
C**A
Excellent
I really like E45 Moisturising Lotion. It is excellent for dry skin and leaves my skin feeling soft, smooth, and well moisturised without feeling too greasy. The lotion absorbs easily and provides lasting moisture, making it perfect for everyday use. I especially like the large 500ml bottle because it lasts a long time and is great for regular use on the whole body. It has become a reliable part of my daily skincare routine, and I would definitely recommend it to anyone looking for an effective moisturiser for dry skin. Overall, a great everyday moisturising lotion and good value for money. ⭐⭐⭐⭐⭐
E**O
Definitely recommend the texture is lovely.
I’m really pleased with this moisturiser. It does a great job of keeping the skin moisturised and hydrated, leaving it feeling soft, smooth and nicely nourished. The texture is lovely, it smells great, and it’s easy to apply and absorbs well without leaving the skin feeling overly greasy. It also has a soothing feel and works well for different skin types and ages. I like that it can be used on various areas of the body, making it a versatile product for everyday use. Overall, the quality is excellent, the application is easy, and it leaves my skin feeling soft and comfortable. Definitely recommend
G**7
Great value moisturisng lotion that helped restore my dry skin
I was looking for some type of moisturiser for my dry legs caused by sun bathing in the UK heatwaves this year. I am not a brand person and just want something that worked without paying a premium price for a named product. After some research I came to this E45 product and after looking at a lot of the positive reviews it just seemed a no brainer. The wife also was very positive about the product too although she does spend a lot of money herself on high end branded products. You get a large amount for not a lot of money and I found it really nice to apply, its non-greasy absorbs well and fragrance free too. In a short space of time it has removed the dryness of my legs and has given my sun tan a nice shine which I hope to keep longer now hopefully well after the UK summer has passed. Easy to recommend to others.
T**S
Good daily moisturiser for dry skin
I suffer from patchy dry skin on my face and I use this lotion every day as part of my daily routine. It absorbs well without feeling greasy and provides good hydration, which has really helped keep my skin feeling comfortable throughout the day. Occasionally I do experience a slight burning sensation, but this could be due to exfoliating or scrubbing my face beforehand. On the positive side, the lotion does seem to calm redness over time, which is really helpful. The only minor downside is that it doesn’t always last as long as I’d hoped for on the very driest areas of my face, typically needing some reapplication after around 4 hours or so in those areas.
A**2
Lightweight, quick to absorb and works!
I was getting incredibly dry skin on my legs after showering, I think because we are in a hard water area. After researching, I was recommended this E45 cream. I was a little sceptical as I know E45 is thick, but this lotion is lightweight and non-greasy and keeps my skin soft for days! It absorbs quickly leaving my skin feeling soft and hydrated. I also feel like compared to many moisturisers it is good value for money.
K**E
E45
Excellent value for money. Makes your skin really soft, absorbs into your skin easily, great for dry skin.
S**R
Great product.
This moisturising lotion has been fantastic for my dry, sensitive skin. The texture is light, absorbs quickly, and doesn’t leave any greasy residue. After a few days of daily use, my skin felt noticeably softer and less itchy, with redness reduced. There’s no strong fragrance, which I really appreciate, and it’s gentle enough for everyday use. Overall, a reliable, soothing lotion that delivers long‑lasting hydration.
L**L
My Go-To Moisturiser
Great moisturiser, leaves no greasy feeling on the skin & the multi buy made the price extremely good
M**L
Great quality.
Excellent product.
P**F
Excellent quality
This is perfect for my skin making it soft and zero stickiness.
S**Y
Anche come sapone...
Crema emolliente morbida e facilmente assorbibile. Mio papa' la usa per trattare la sua pelle secca ed eczema, anche come sostituto del sapone o doccia gel...
J**R
E45 la crème pour la famille
Le lait E45 doit non seulement ma fierté personnelle mais pour toute la petite famille à savoir La femme Mes enfants Nous utilisons tous E45 MERCIIII JEAN ROGER EBALE
F**A
E45 Moisturizer
⭐ Featured product ⸻ I’ve been using E45 Moisturizing Lotion for a while now and it’s become a staple in my routine, especially for dry and sensitive skin. The texture is lightweight and absorbs quickly without feeling greasy, which I really appreciate for daily use. It leaves my skin feeling soft, smooth, and comfortable almost instantly. I also like that it’s fragrance-free, making it gentle enough for sensitive skin and even safe for the whole family. It works really well at keeping dryness under control, and with consistent use, I’ve noticed less roughness and irritation. It’s a simple, no-fuss moisturizer that does exactly what it promises—hydrates and protects the skin barrier. (E45) That said, if you prefer lotions with active ingredients like hyaluronic acid or a more luxurious feel, this might feel a bit basic. But for everyday hydration, especially for dry or eczema-prone skin, it’s very reliable. Overall, a great affordable moisturizer that gets the job done. I would definitely repurchase.
Trustpilot
2 months ago
2 weeks ago