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💼 Elevate your style game with medium hold and shine that means business.
American Crew Forming Cream is a premium 85g styling product designed for men seeking medium hold and natural shine. Its cream texture suits all hair types, providing shape and thickening without greasiness. Made in Germany and highly rated by over 18,000 customers, it’s a trusted grooming staple for the modern professional.












| ASIN | B000KEIPC6 |
| Batteries | 1 A batteries required. |
| Best Sellers Rank | 741 in Stationery & Office Supplies ( See Top 100 in Stationery & Office Supplies ) 2 in Chalk (Stationery & Office Supplies) |
| Country of origin | Netherlands |
| Customer reviews | 4.4 4.4 out of 5 stars (18,206) |
| Date First Available | 16 Aug. 2007 |
| Department | men's |
| Is discontinued by manufacturer | No |
| Item model number | 7244385000 |
| Manufacturer | American Crew |
| Product Dimensions | 7.32 x 7.32 x 7.32 cm; 118 g |
A**R
Not greasy
Very good
S**.
Gel
Good
C**E
One of the best hair products available...
If you haven't used American Crew product(s) before then prepare for luxury. Firstly there is no 'greasy' sheen from forming cream, just a good hold without a 'gel' slick effect. Secondly this stuff smells delicious, even in little amounts. I've used lots of various hair products in the past but just keep coming back to this stuff. The only reason that I give it 4 stars is the overall price; but it is imported from the USA and VERY difficult to buy elsewhere. So if you are still reading this review and wondering if you should buy this the simple answer is yes; it will make your life slightly better, unless you don't have any hair.
A**R
Love this product!
It has taken me 25 years for me to find a decent hair product! This is it. I've been using this stuff for about a year now and it is amazing. I'm blessed / burdened with straight and extremely fine hair, so trying to find something that can help give the illusion of volume and also be controllable has been hard. This product is quite thick (it is a cream, but it is heading almost toward a thin paste... imagine something similar to vaseline in consistency) and feels ever so slightly gummy, but it has a lot of texture. It does add a little bit of shine to your hair. It provides medium control (so you can put some pretty interesting shapes / definitions into your hair) and you hardly need any of it to get a good finish. There aren't really negatives to write home about, other than the fact that I haven't ever seen it in the supermarkets (hence the use of Amazon) and it isn't the cheapest hair product. It is certainly worth the premium (for me at least) as I've tried most of the products you can buy off the shelf at the supermarkets and this stuff is in a different league.
L**R
Good addition to hair care products
Great product. Only need a small amount as it spreads well and applies easily. Has great hold and a subtle smell.
R**N
Good product
I haven’t opened it yet, but I’ve used it before and it’s excellent. My barber recommended it. Last for ages so good value too. 👍
D**S
Greasy
Sticky and makes hair feel rather greasy. Not really for me.
A**.
Great Crew product.
Used for years, great for medium hold
E**.
Una marca una garanzia
Non delude mai, texture meravigliosa
I**O
Buen producto
Excelente producto , muy manejable.
B**O
Perfect Hair Cream to Style Hair
keeps my hair in place without too much stiffness or stickiness
R**L
Fixe mais léger
Facile à doser, cheveux restent souples et n’irrite pas le cuir chevelu.
N**.
Good product
Amazing product
Trustpilot
2 months ago
2 weeks ago