Aura HD Digital Picture Frame | Carver Mat: The Best Frame for Gifting | Wirecutter's best digital frame, no subscription , free unlimited photos and videos, 1-minute set up, gift-ready

Excellent Mother’s Day gift. Love that it’s an app with free unlimited storage as opposed to updating an SD card. App makes uploading easy and you can have multiple users. This will allow my kid to update photos for mom when she’s away at school. Touch pad on frame is responsive. Love that it’ll put two portrait photos in the landscape view instead of wasting the space with black bars. The size is great. Little pricey compared to others but the features are worth the extra cost.

I’ve purchased four Aura Digital Picture Frames (10.1" HD Mat Display, Black) for myself and family members to share photos and videos, and we absolutely love them! The setup over WiFi is quick and seamless, and the free app is super intuitive, making it a breeze to upload photos and even short videos directly from my phone from anywhere. The picture and video quality is outstanding, with vibrant colors and crisp details that bring our memories to life. I also love the night-time sleep mode, which dims the frame after dark so it’s not too bright. The sleek, stylish design blends perfectly with my home decor, adding a modern touch without standing out too much. Pro tip: watch for Prime Day or Black Friday deals to get these at an even better price. This is an excellent purchase—perfect for gifting or keeping family connected through shared moments. Highly recommend!

I gave this frame to my wife as a gift for Christmas and it got a way better response than I anticipated. My wife and kid immediately fell in love with it.The display quality is great - not just great for a digital frame but genuinely great. I've seen other family members receive no name or off brand frames in recent years and the screens always look TERRIBLE. Bad viewing angles and colors, brightness and contrast which are just glaring to look at. Just over all bad displays.This Aura frame's screen is the centerpiece of the device and thankfully it delivers and impresses easily.I like that the device is cloud connected (even while I try to reduce my reliance on cloud services) for the simple fact that Aura app makes it extremely simple and convenient to add and manage photos/videos on the device. I do wish it had offline, onboard storage as an option but in my experience you end up adding a few hundred pictures at the beginning and maybe 1 or 2 more times and then the photo frame is just full of 5 year pictures with new new content.Aura makes it incredibly easy to add new content and gifting it is where it really shines. If you're giving this as a gift, you have the ability to upload photos to Aura's servers, via the app, and when the recipient activates the frame, they will automatically download all the photos you preloaded their frame with. This is a great experience for the recipient because they can have hundreds or 1000s of pictures viewable on the device within 5 minutes of setup without any work on their end. The owner can manage who else may add photos to frame remotely so this allows different family members or friends to send photos to your frame - great feature in my opinion.Photos can be uploaded via mobile app (We've only used Apple devices so far), SMS/MMS, or email. This is pretty flexible and allows anyone with a photo capable phone share photos regardless of mobile ecosystem. Email is another nice OS agnostic option. I'd preferably like to use a web site but didn't see that as an option.Please be aware you run the risk of the photo frame either being bricked or not able to add more content if Aura goes out of business or discontinues support for this device and/or their app.My only gripe with the device is that it cannot be wall mounted. Aura does make other frames which may be wall mounted but they are larger and more expensive.

I love this product, it is super easy to use, has a good screen clarity. It has been very reliable. And I have purchased one for and aged relative that has been moved to assisted living. You do need to have a continuous wi fi connection.

UPDATE 2 (May 2026)! I received the new power cord yesterday and connected it this morning. It is ALIVE once again! Yay! I really missed the frame over the last week or so and am thrilled to have it back. Great customer service (even if it was a bot) and would highly recommend this frame. I just updated my star rating from 4 to 5 because of the customer service. FYI - I have 1,368 photos (and counting) available on this frame.UPDATE (May 2026)! I used the chatbot on Aura’s website. It had me try a few troubleshooting things I had already tried and then it walked me through a free order for a new power cord. I’ll update again when I receive it.I've purchased 4 of these between Dec 2023/Jan 2024, with two for personal use (home, office) and two for gifts. I love how easy it is to send pictures to the frame (or multiple frames at once) and I enjoy watching the various pictures shuffle, bringing back lots of great memories.The one caveat is that one of my frames - in my office - stopped working earlier this week. First, it appeared the Wifi got wonky and the frame couldn't download the next set of photos, but when I tried unplugging/replugging it back in - both from cable on back and from wall outlet - it won't power up at all. I've tried different outlets, etc. and several days later, it's still dark. I will reach out to customer service next.

I hadn't heard of Aura at all until I was searching for last minute 2025 Christmas presents. Bought this as a gift and I'm glad I did. Family loves it.Tremendously easy to set up, easy to get my family invited, and easy to load with pictures and videos.Within 10 minutes, the whole family was invited to the frame, had the app installed, and had pictures uploaded. Anyone can add pictures at any time and they show up on the frame promptly.* Easy to set up, easy to manage/administrate* Good connectivity* High quality app and build* Optionally displays portrait images side-by-side to keep the frame looking tidyAll in all, I have no complaints. They even have "gift setup" instructions for holidays, birthdays; you can scan and preload the frame before the recipient even opens it. I didn't use that feature, but it's a very nice touch by Aura.

This is a wonderful frame, I have bought it twice as gifts. Our families love to use them and it’s easy to send photos to their frames.

I never write reviews so that alone tells you something. I reviewed a lot of digital pic frames before buying this one. The main reason was that I wanted one that could play videos with sound. The set up was super easy using the app and adding pics/videos is a breeze. Of note, the max length per video is 30 seconds. The controls are easy to use via the app and the picture quality is very good. The one thing that I wish was different was that to play the sound to the video you have to tap the sound bar on top. I really wish I could control that via my phone or a basic remote clicker. It’s kinda annoying to keep getting up to turn on the sound (unless you right next to it). Still I am very pleased with this and would highly recommend it.

Love it, so good and my wife really found intuitive to set up. Great bit of kit, and nice build quality.

Très bon produit

So firstly, this came with a US plug. I then contacted support in the UK who have posted a new UK plug for me - amazing service.As for the frame itself, it is easy to use, easy for friends and family (you have allowed) to add photos and it looks great.

L'idée d'un cadre numérique est déjà super mais en plus le cadre est très beau, à la fois simple et élégant. Le côté mat de l'écran change tout je trouve car il n'y a pas de gros reflet, on dirait presque des photos imprimées.C'est le troisième cadre que je commande pour en faire un cadeau tellement j'en suis satisfaite.L'application est bien faite, on peut facilement partager l'accès au cadre à d'autres personnes pour qu'elles puissent elles aussi y envoyer des photos. Le stockage illimité est un gros plus.Il n'est pas donné mais la qualité est au RDV.

写真が美しい。日本語の説明書があればなおよい。