

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.
๐โโ๏ธ Refresh your color, refresh your vibe โ shine bright, damage-free!
COLORCHARM Demi-Permanent Hair Color by Wella offers a gentle, ammonia-free formula enriched with Shea Butter that delivers vibrant, glossy color lasting up to 24 washes. Perfect for blending grays, toning brassiness, or refreshing faded hues, this cruelty-free, multi-use hair gloss conditions hair while providing a natural, healthy shine without harsh chemicals.












































| ASIN | B0B3KYW4NW |
| Best Sellers Rank | #544 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #12 in Hair Color |
| Brand | COLORCHARM |
| Brand Name | COLORCHARM |
| Color | 9CB Light Beige Blonde |
| Container Type | Tube |
| Customer Reviews | 4.3 out of 5 stars 297 Reviews |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | Normal |
| Item Form | Liquid |
| Item Highlight | Shea Butter | Free of ammonia, gluten, parabens, and animal-derived ingredients. |
| Item Type Name | Wella ColorCharm Demi-Permanent Hair Color |
| Item Weight | 2 ounces |
| Manufacturer | Wella Professionals |
| Material Features | Cruelty Free |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | Conditioning |
| Unit Count | 2 Fluid Ounces |
M**H
Pretty good
I wanted to make this review because I didnโt see any that related to my situation So Iโve been box dying my hair for 10+ years like drug store box dye. Recently I started trying to do box highlights on myself no cap no foils and thatโs harder than youโd think, so I ended up bleaching all over but very unevenly so I had light yellow roots, orange mids it was a mess and I know nothing about blonde which is ironic seeing as Iโm naturally a dark dirty blonde but my hair looked a mess and the purple shampoo was working but only on my roots and few random strands throughout so chat gpt told me to try this and the pictures donโt do it justice my hair was very bright pale yellow and dark yellow/orange even tho the before picture makes it look red and my hair is still pretty uneven but the yellow and orange is gone thank god and even tho it doesnโt look like it in the after picture due to my lighting and sections being damp, my hair turned out really good no yellow orange
C**Y
Yes, finally a real multi colored natural looking dirty blonde
Iโm naturally dark brown, faded to gray over the years, but I keep it โblondeโ without bleach, semi permanent only. I turn the grays blonde, the color leaves the brown alone as itโs not dark enough to cover the brown, only the gray, which gives my hair a multi blonde color which looks pretty good. Because itโs more of a โstainโ it actually sticks to the strands and makes them thicker giving my thin straight strands a slight plumping up. DO NOT worry if it looks very dark when you apply it, leave it on and wait on the timer. Donโt panic, I thought I was going chestnut for a few minutes ๐. No worries, wash it out and the darker blonde will be left behind with a nice zero brassy new color. Beige blonde, dirty blonde, and some of my own brown. The color fades gently with NO roots or lines. My hair is feeling very healthy and smooth. I mix it with 6vol developer, I color every other month because it does wash out gently over time. Hot water speeds up the breakdown of the stain so if itโs gets to dark just shampoo it with very very warm water and it fades lighter faster. You really canโt screw it up, itโs semi permanent.
L**D
I like this dye to cover my grey
This is a great product to cover greys, I have bought it multiple times and colors. I just do my roots so I get a couple of applications per tube. One note, you mix with 10 developer and it shouldn't lift or lighten, but I bought a 9 as the 8 I usually use was out of stock and it lifted my hair color and went red. Apparently, if you go too far up away from your hair color it will lift. And it gets darker the longer it stays on so if you have light hair be aware it will end up darker. I don't mind because it generally fades into a nice color after a few washes and all my greys are covered.
J**E
Shipped fast, easy to use
One of my fav products, will order again and again. I always use for a root drop. Its easy to mix and shipped quickly. Its a nice gold without being too cool
J**J
Read for Correction details~ ** Skip for Wella results
12.18.23~ After bleaching my shoulder length hair with 2 Boxes of Garnier, the 7 level Bleach not 3, my grey and med brown roots, lifted white as snow. Followed all directions but even tho I applied roots last, should have waited til ends lifted. After years of coloring but not bleaching other than highlighting, I freaked out a bit bout leaving it more than 45 minutes. My hair was medium (level 8) blonde but had a "wash out "pink that well...didn't. So there was a bit more end lift involved bc of the ever dreaded red added aka pink base. The new growth uncolored root hair needed maybe 15 minutes. Left it just over 20. For the most was happy with the lift and results of the bleach. Would recc Garnier. If the roots didn't go white, would have continued with my highlight plan to even out. After couple weeks & lots of deep conditioning. Would highlight & use a gloss. But the roots were white and was not going to add more permanent color. Also wasn't walking around with white roots. What am I Mrs Claus? Well sometimes.. I do bake cookies but didn't start coloring grey at 20 to go white. ** Hello youtube my old friend. Hairstylist (Elle Bangs) was using Wella Color Charm demi ( which means it washes out gradually). She did a cocktail and mixed 2 colors to get the tone she wanted. I know how to color mix but didn't know demi would give same effect as perm. Maybe all brands don't but Wella did. Ordered 10NA ( the color I wanted my hair) & 9CB for roots. I have Light/Med Cool tone skin. My natural blonde friend is going white. Learned the only way to add color to white is add yellow. Even on Cool Tone skin. A glob of 9CB with a dash of 10NA (yes that's scientific term) made my white roots match. Added 10NA solo to bleached ends that still had yellow I did not want. Now my hair is a cool 10NA. The color held strong for 3-4 washes about 2 weeks. Now it's finally at the point I can highlight & gloss. Would absolutely use this again to color deposit w Color Charm Activator not Developer. Hope this ever so short novel helps you find what you needed.
G**H
Perfect color
This Demi permanent color was a life saver. I ended up using a high lift color and my hair got too light and I was able to use this and the color turned beautiful! Nice and neutral. Easy to mix up with developer, I used 20 vol but 10 is what you are supposed to use. I left it on for about 20 minutes and it's a great result.
J**T
Totally different color
It basically dyed my hair brown, followed instructions to the letter and my hair turned brown when Iโm a blonde ๐
B**Y
Works well for removing those light oranges!
20 vol developer for 15 min and my hair is much more yellow gold now than an orange gold!
M**K
Even with a tad golden left it covered
Love it, after trying to go from black to blonde myself at home. This was my final step before leaving time for my hair to just be. It left my hair soft and the colour was perfect for me to be happy with during a long wait. Will purchase again.
M**1
Careful, this has Copper/Warm Undertones
Oh no. I was hoping for a cool-toned blonde colour but this definitely has copper/orange undertones and thatโs what it did to my hair - turned it coppery orange. It was bleached first to level 9, and this was supposed to tone it to a cool blonde. But applying this turned it coppery, not at all what I wanted. And it was strange because I could see the violet in it as it was toning my hair. But upon rinsing I was left with an orangey-coppery mess. I googled afterward and sure enough, it has coppery undertones, and that is what my hair pulled, even though it was bleached first. So Iโll stick to the 9NA I usually use. Yikes!
K**S
Very poor quality didn't cover gray
I'm a licensed red seal Hair stylist and I couldn't get to the beauty suppliers. I live out in the country so I took a chance. And yeah this has got to be the lowest quality color I've ever worked with it reeks so badly of ammonia. And did it cover my gray at all. No, it did not. So is it worth the money in my opinion no absolutely not
Trustpilot
1 month ago
5 days ago