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💫 Refresh your color, refresh your vibe.
COLORCHARM Demi-Permanent Hair Color by Wella delivers a shiny, healthy-looking finish with up to 24 washes of vibrant color. Enriched with Shea Butter and free from harsh chemicals like ammonia and parabens, this cruelty-free formula gently refreshes, tones, and blends grays for all hair types, making it the go-to choice for millennial professionals seeking effortless, salon-quality results at home.






| ASIN | B0B3KD4FGX |
| ASIN | B0B3KD4FGX |
| Best Sellers Rank | #677 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #12 in Hair Color |
| Brand Name | COLORCHARM |
| Color | 10A Lightest Ash Blonde |
| Container Type | Tube |
| Customer Reviews | 4.4 4.4 out of 5 stars (305) |
| Department | Unisex |
| Global Trade Identification Number | 04064666051383 |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | Normal |
| Item Form | Liquid |
| Item Highlight | Shea Butter | Free of ammonia, gluten, parabens, and animal-derived ingredients. |
| Item Type Name | Wella ColorCharm Demi-Permanent Hair Color |
| Item Weight | 2 ounces |
| Item model number | 000000099350110800 |
| Manufacturer | Wella Professionals |
| Manufacturer | Wella Professionals |
| Manufacturer Part Number | 000000099350110800 |
| Material Features | Cruelty Free |
| Material Type Free | Gluten Free,Paraben Free,Ammonia Free,Phthalate Free |
| Model Number | 000000099350110800 |
| Number of Items | 1 |
| Package Dimensions | 6.14 x 1.54 x 1.18 inches; 2 ounces |
| Product Benefits | Demi-Perm shades are enriched with Shea Butter. Free of ammonia, gluten, parabens, and animal-derived ingredients. |
| Suitable Hair Color | Light Blonde |
| Unit Count | 2 Fluid Ounces |
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