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L’Oreal Paris Men Expert One Twist Mess Free Permanent Hair Color in Real Black 02 offers men a quick, ammonia-free solution to cover gray hair in just 5 minutes. Featuring a patented one-twist applicator for mess-free use, this permanent dye delivers natural-looking, long-lasting color that fades gradually over 6 weeks. Each kit includes two applications, designed specifically for men’s hair types and textures, ensuring soft, healthy-looking results without the strong chemical smell.







| ASIN | B09YTDD8RL |
| Best Sellers Rank | #3,494 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #50 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 02 Real Black/H55 |
| Container Type | Bottle |
| Customer Reviews | 4.0 out of 5 stars 5,505 Reviews |
| Full Cure Time | 5 Minutes |
| Global Trade Identification Number | 00071249674130 |
| Hair Color Permanence | Permanent |
| Hair Type | Chemically Treated |
| Item Form | Liquid |
| Item Weight | 2 Ounces |
| Manufacturer | L'Oréal Paris |
| Manufacturer Part Number | 0071249674130 |
| Material Features | Natural |
| Material Type Free | Ammonia Free |
| Model Number | 0071249674130 |
| Number of Items | 2 |
| Package Information | Bottle |
| Product Benefits | Hair color for men: Specifically developed for men’s hair, this permanent hair dye covers gray in 5 minutes for a natural looking results. It comes as a kit for 1 Application only. Product Benefits Hair color for men: Specifically developed for men’s hair, this permanent hair dye covers gray in 5 minutes for a natural looking results. It comes as a kit for 1 Application only. See more |
| Recommended Uses For Product | covering gray hair, achieving natural-looking hair color results |
| Suitable Hair Color | Black |
| UPC | 071249674130 |
| Unit Count | 3.4 Fluid Ounces |
| Warranty Description | [Not Applicable] |
P**N
Five stars all the way
This is by far the best hair dye I have used for covering my grays. The L'Oreal Men Expert One Twist in Real Black 02 lives up to its "mess-free" promise perfectly. The application process is incredibly straightforward: you literally just twist the bottle, shake it, and comb it directly into your hair. There are no messy mixing bowls and no strong chemical smells, thanks to the excellent ammonia-free formula. It took exactly five minutes to process, and the result was a natural-looking black that blended seamlessly, rather than an artificial, flat shoe-polish color. It rinsed out easily without staining my forehead, neck, or bathroom sink. Pros: Extremely quick, foolproof application, no harsh ammonia odor, and very natural-looking results. The built-in comb applicator is a complete game changer for getting an even coat. Cons: The volume of dye is perfectly sized for short to medium hair. If you have longer hair, you will likely need to purchase two kits. Overall, my experience was fantastic. It restored my natural color without looking obviously dyed. I highly recommend it to any guy looking for a fast, subtle, and clean way to handle grays.
H**I
Easy to use
The only dye my boyfriend will use. He hates seeing the stray grey hairs so will use this about every 6 weeks. Doesn’t need help can just brush it on the wash off. Matches hair color exactly.
C**.
Hopefully useful information.
I’m 64 with Brown, mostly grey, thinning hair. I’ve used a number of dyes and partial grey removers. The issues have been the chemicals are terrible for you. This brand, while not perfect is far better than most. I’ve experimented with shades and timing and I’ve discovered go a shade lighter, and rinse as soon as you’ve finished applying the product. My first use I waited the recommended 5 mins post working in, my hair was jet black instead of medium brown. Long story short, I use lite brown and rinse the moment after application to achieve a lighter med brown with almost a touch of lighter grayish highlights. It looks like I never dyed it. Hopefully this is helpful.
S**I
Messiest , doesn't cover gray , all over my face no sideburns, no hairline
Extremely messy so hard to squeeze. Got it all over my face . Can't apply on sideburns and hairline . Doesn't fully cover gray . Not enough in bottle to cover my large head . Hard to use on short hair . Bad in every aspect . I wish natural instincts for men comes back
P**H
Great Everyday Grooming Kit
I really like the L’Oréal Paris Men Expert One Twist Kit. It’s very convenient and easy to use, especially for daily grooming. The one-twist design is practical and mess-free, which saves time and makes application simple. The product feels gentle on the skin, absorbs well, and doesn’t leave any sticky or heavy feeling. It has a fresh, masculine fragrance that isn’t overpowering, which I appreciate. The quality is excellent, and it feels like a reliable grooming essential for men who want quick and effective results. Overall, this kit offers great value and works exactly as expected. I would definitely recommend it for anyone looking for an easy, no-fuss men’s grooming solution.
M**C
Effective but...
This product was easy to use. Twist, shake, snap, and squeeze. The first three are easy. However, the squeeze part is not so much. The product container, while squeezable on the side, becomes cumbersome to squeeze as you get into the application. The bottom part of the bottle is rigid enough that it prevents squeezing out the rest of the content out. I would have preferred it if they made the bottle a little skinny but longer and perhaps tapered at the end, just like the end of a toothpaste tube. That would make application a lot easier. One tip for guys with buzzed cuts, please apply the product comb along with the natural direction of your hair. If you're going against it, you'll notice a lot of splattering around you. Also, if you have vinyl or latex gloves that fit you, use those instead of the cellophane gloves that come with the product. They are oversize most of the time and will make your application messy. Last tip is to apply a coat of Vaseline along your hairline so that the dye won't permeate your skin. As for how effective the dye is, it's pretty good. I'd say that my hair color developed so quickly.
P**T
Easy to use and the best
Matched my hair perfectly!! So easy to use and have used for years now!! The best for men
J**N
Excellent product
Excellent grey coverage
Y**M
Superb
Does what it says
J**M
Produto muito bom e de facil uso
Produto espetacular! Recomendo
M**N
👍
Cumplidor, practico y rápido!
Y**O
No sirve
Pésimo
A**I
Everything on the product is in German.
I bought this product after reading everything carefully. But everything I see is in German, the instructions, the product label, everything. This is mildly infuriating.
Trustpilot
2 days ago
2 weeks ago