Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1)

I've been using the American Crew Men's Hair Forming Cream for a while now, and I have to say, it's become my go-to styling product. This cream offers the perfect balance of hold and flexibility, allowing me to achieve the hairstyle I want without feeling like my hair is glued in place. One of the things I love most about this forming cream is its versatility. Whether I'm going for a sleek, professional look or a more relaxed, tousled style, this cream delivers every time. It's easy to work through my hair and provides just the right amount of hold to keep everything in place without looking stiff or unnatural. Another great feature of this product is its matte finish. I prefer a more natural-looking hairstyle, and this cream gives me exactly that. It adds texture and definition without any shine, which is perfect for a laid-back, understated look. I also appreciate that this cream is lightweight and doesn't leave my hair feeling greasy or weighed down. It washes out easily and doesn't build up over time, so my hair always feels clean and fresh. Overall, I can't recommend the American Crew Men's Hair Forming Cream enough. Whether you're styling a sophisticated business look or going for something more casual, this cream has you covered. It's a must-have for any guy looking to elevate his hairstyle game.

Good Product

We’ve been using this on my son’s hair every day, and it’s become part of our morning routine. It gives his hair enough hold to keep it looking neat without feeling stiff or sticky. His hair still looks natural, and it washes out easily at the end of the day. A small amount goes a long way, and the light scent isn’t overpowering. Great for everyday use if you’re looking for a clean, natural finish.

Great forming hair cream. The container size is a bit smaller than expected or as compared to some other similar products, but the performance was exactly what I would expect. Smell was very enjoyable and not at all overwhelming. Product did not create too much shine to my hair, just held it in place where I wanted it. I will say that by the end of the day, it seemed to stop working... so the longevity may be suspect. Regardless, I always looked great when walking out the door!

Update: Since I wrote this, I've changed how I do things. Now, I blow dry my hair bone dry, and then use the defining paste (matte, and holds good with just a tiny spritz of hairspray). I also have some left over forming cream, and it works really well too, just gives the hair a shinier look. For me, that shinier look is nice if I'm going to a wedding, or dressing up...that sort of thing. I blow dry the hair in the front up, blow dry the rest totally dry, put some defining paste in my palm, rub my hands together vigorously and warm it up, and then work it into my hair. I love the way the defining paste smells, matte looks nice, and it's super easy to get that messy but controlled look. I have slightly wavy hair, not stick straight or curly. I decided to leave the rest of my original review below. Funny how the process changes over time! Experiment and have fun, but I personally think the Defining Paste is awesome for matte, and forming cream if you want a little bit of shine (but it's harder to work into your bone dry hair, and doesn't smell as good). ******************************************** Original Review I copy and pasted this from my Pomade review! ************************ I've used four different American Crew wax/pomades, and they are all great. They smell great, and they are relatively inexpensive. The hard part is figuring out...what product is good for what hair? I've gone from very short guy hair, to longer guy hair...and as I've done that, the American Crew product that I prefer has changed. With my hair really short, I was using their "classic wax," which they no longer make. I started trying their Fiber product on that short hair, and it worked pretty well. Get my hair fairly damp, work the Fiber in, and it would give me good hold...little spike in the front. Another product I was using with my short hair was TIGI Bed Head Men Matte Separation Wax. That stuff is REALLY sticky...which is fine for short hair. Before I move onto the Pomade, the other thing to consider is...varying the dampness of your hair prior to the product will have a HUGE effect on how it works. For example, you can have your hair fairly damp with the stickier (ie high hold) products, and still be able to work it in really well. As your hair gets drier though, two things happen. The hold becomes even MORE pronounced, but it also becomes harder to work into the hair. So as I grew my hair out...the Fiber began to work less well. I had a lot more hair, and because it's a "higher hold," it actually started to weigh my hair down. Spiking up hair that's only an inch or two long worked fine...but as my hair got to 3+ inches, it would start to fall over. And the Fiber is fairly sticky...so your hair needs to be fairly damp to work it in, but then it doesn't want to stay up. Now I will FINALLY talk about the Pomade! I had to move to a "lower hold" product...and I wasn't used to this at first. I was leaving my hair fairly damp, and putting the pomade into that didn't give it much hold at all (though depending the style you want...like a more traditional mad men kind of look without a lot of spike, then that would be fine). I wanted a little more spike and "verticalness" to my hair, so what I had to do was start drying it more. I've started using a blow dryer to "train" my hair in the direction I want, and to get it much drier (not 100% dry, but maybe 75%). Now the pomade has much more hold! The other product I've been using is the Forming Cream. It's similar to the pomade...but a little less shiny. It has worked well in my longer hair, and like I said before...to get any hold, I need my hair drier. You will probably have to try a couple different products until you find the one you really like. But before you give up on any one product, vary the dampness of your hair first. Hopefully my experience will point you in the right direction. For short hair, use the high hold products with damp hair. For longer hair, use the low hold products with drier hair.

It doesn’t seem any different from the Crew cream I’ve been buying for years or can buy anywhere.

I've used the American Crew Fiber and Pomade. This product, the "Forming Cream" I would describe as the middle, the perfect balance. My hair is thick, somewhat coarse, yet soft. I wear my hair short, almost like a buzz and usually let it grow longer so that I can comb it over (by longer I'm talking 4-5 inches on the top, sometimes more). What I didn't like about Fiber is that it can be too clay like and usually made my hair too stiff. I found fiber to work best the shorter my hair was, but even then it was a super strong and stiff hold. It was actually working as intended, but not to my liking. What I didn't like about Pomade was the high shine and depending on how much used, greasy feel to my hair. And once again, you buy Pomade for the shine, so working as intended but not to my liking. The forming cream (this product) works awesome. It mixes well into your hands for applying. It's very easy to work with. My hair doesn't look greasy yet stays in place all day. It keeps my hair looking and feeling natural. It blows in the wind yet returns to place when I run my hand through my hair to fix it. It provides hold whether my hair is long or short. Almost no shine, which I prefer, and has a very slight coconut smell. The amount provided in one container will easily last me about a year. For the price, it is well worth it. Will buy again.

I was dubious with reviews that say use two fingers (especially two pea size dabs, really?), but tried a couple of fingers anyway. When my hair dried it was very greasy and stiff. When I got home, I washed it out and reapplied as usual. You only need to lightly dip one finger and spread it around your hands, this stuff gets real sticky and the smallest amounts will cover medium length hair. I haven't tried AC so I had no reference for medium/high hold, but I figured this would have been the lighter of what they offer. It does a great job of holding hair still and it looks very natural. I was hoping since it's water based that it wouldn't be as sticky, but it is. In correct amounts, it isn't terrible. I've yet to try it with a hair dryer though. My hair has a slight curl to it that typically makes using product very hard as it will continuously try to curl back, but this cream will keep hair in place. The smell is pleasant. It smells vaguely of coconut and vanilla, but not distinctly of either. Overall, this does a great job of sculpting hair. It's great if you want to sculp hair with no obvious shine. It's alright if you want to just control unruly hair (probably better with almost nonexistant amount + some water + hair dryer though). Again, use WAY less than you think you need, it isn't mostly water like hair gel. Come to think of it, it probably would last a whole year. My previous brand went bad (clumpy/dry) before I could even use it all.

Non delude mai, texture meravigliosa

Have been using Gel for YEARS! Then I discover this amazing product. No stiff, sticky hair but smooth and easy to sculpture. Absolute game changer!

I bought this for everyday styling, and it’s exactly what I was looking for. The cream has a nice consistency that’s easy to work through the hair without feeling sticky or greasy. It provides a medium hold that keeps my hairstyle in place while still allowing the hair to look natural and touchable. One thing I really appreciate is that it doesn’t leave any flakes or residue, even after several hours. It also washes out easily with regular shampoo. A small amount goes a long way, so the jar should last quite a while. The subtle, clean scent is another nice bonus. Overall, it’s a reliable styling product that gives a polished look without making the hair feel stiff.

É la prima volta che utilizzo questa cera e sono rimasto strabiliato... rende i capelli brillanti e morbidi! Non capisco alcune recensioni come fanno a scrivere effetto opaco... qui si dovrebbe scrivere per aiutare chi non ha acquistato un prodotto e non ingannarlo con indicazioni false! Vi invito quindi a leggere le recensioni ma informandovi leggendo le etichette dei prodotti, nel caso di questa cera é specificato bene dal produttore che é a media tenuta e alta lucentezza... quelle con effetto opaco sono la fiber e la defining paste. Bisogna saperlo usare, non puoi metterne troppo e poi scrivere rende i capelli grassi.. la si deve strofinare bene sulle mani e passarla sui capelli ASCIUTTI con movimenti che consentano di distribuirla uniformemente, cominciando SEMPRE con una dose minima e poi eventualmente aggiungere. Io prima di acquistare leggo le recensioni sul sito di amazon.com in inglese, molto piú serie e affidabili di quelle italiane...Poi ci lamentiamo che all'estero ci identificano che mangiamo spaghetti tutto il giorno. Comunque buon prodotto (americano) e tenuta ottima per 2 giorni di seguito. Spero di esservi stato di aiuto.

Really great stuff, non stick all day