Reputation Management: The Key to Successful Public Relations and Corporate Communication
Product ID: 407457764
🌐Globalized Reputation Insights
📅4th Edition, 2020 Update
📚36 Industry Leader Contributions
R2293
1
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Description
📈 Elevate Your Brand’s Story with Proven Reputation Mastery!
- COMPREHENSIVE MULTI UNIT FRAMEWORK - Master reputation across media relations, government, organizational, and crisis communication units.
- CUTTING EDGE SOCIAL MEDIA STRATEGIES - Stay ahead with the latest digital reputation tactics tailored for today’s fast-evolving media landscape.
- ETHICS DRIVEN CORPORATE COMMUNICATION - Navigate reputation management grounded in integrity across media, crisis, and investor relations.
- EXPERT VOICES FROM TOP INDUSTRY LEADERS - Gain insider perspectives from 36 renowned professionals including Edelman and The Arthur W. Page Society.
- ESSENTIAL FOR FUTURE READY PROFESSIONALS - A must-have guide for CEOs, PR managers, and students aiming to dominate corporate communication.
Reputation Management, now in its 4th edition (2020), is the definitive paperback guide for mastering public relations and corporate communication. Featuring updated social media strategies, global perspectives, and contributions from 36 industry leaders, it equips CEOs, professionals, and students with ethical, practical tools to measure, monitor, and manage reputation across multiple communication domains.
Specifications
| Best Sellers Rank | #424,018 in Books ( See Top 100 in Books ) #172 in Public Relations #262 in Media & Communications Industry #614 in Journalism & Nonfiction Writing Reference |
| Customer Reviews | 4.7 out of 5 stars 7 Reviews |
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