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✨ Elevate your delicate laundry game with care that shows 🌿
Ovacion by FOREVER NEW is a 16 fl oz concentrated liquid detergent specially formulated for fine delicates. It offers a hypoallergenic, phosphate-free, and bleach-free clean that preserves fabric softness, color, and shape. Suitable for both machine and hand washing, this detergent is backed by over 50 years of fabric care expertise and is cruelty-free, making it the go-to choice for sensitive skin and eco-conscious professionals.
















| ASIN | B000O3E964 |
| Best Sellers Rank | #37,807 in Health & Household ( See Top 100 in Health & Household ) #254 in Liquid Laundry Detergent |
| Brand | FOREVER NEW |
| Brand Name | FOREVER NEW |
| Customer Reviews | 4.7 out of 5 stars 1,113 Reviews |
| Formulation Type | Concentrated |
| Item Dimensions | 2.5 x 2.5 x 8.5 inches |
| Item Form | Liquid |
| Item Weight | 16 ounces |
| Liquid Volume | 16 fluid ounces |
| Manufacturer | FOREVER NEW |
| Material Feature | Natural |
| Material Features | Natural |
| Material Type Free | Phosphate Free |
| Model Number | H&PC-83318 |
| Number of Items | 1 |
| Part Number | 754584FNO16 |
| Product Benefits | Hypoallergenic |
| Scent | Original |
| Skin Type | Sensitive |
| Specific Uses For Product | Brightening, Natural, No bleach, Skin Sensitive |
| UPC | 754584400168 |
| Unit Count | 16 Fluid Ounces |
P**.
A little goes a long way
Smells great despite being “fragrance free”. I keep it in my bathroom. I’ll take off the thong I’m wearing before my shower. Agitate and leave it in the bathroom sink. Once I get out of the shower I’ll rinse it out. No skin irritations from it.
L**A
All Colors Great laundry lotion!
The best soap/lotion for all color fine clothes, and dark clothes too. Very happy with it, now always have it in my laundry.
L**.
A longtime favorite
I’ve used this for over a decade. It has this lovely soft scent and it works really well. Most scented products give me migraines but this is the only scented laundry detergent that doesn’t.
A**A
great laundry detergent
great, a little amount does a good job
S**.
Great gentle detergent to keep my swimsuit looking great!
This is my first experience with Ovacion. I was looking for a washing solution for my brand new swimsuit to keep it looking new longer with it's constant exposure to chlorine, as I have been swimming 5 days a week. My bottle arrived exactly as the image shows. It came with a foil seal on the bottle that was completely worthless because it leaked during shipping and got some other items I ordered all soapy. Ick! A little does go a long way with this solution, and it has a nice classic detergent scent. I anticipate using this product for a while at this rate. I have put a smaller amount of the Ovacion into a travel size squeeze bottle, so that I can wash it in the club house shower right after I take it off. It is also a nice feature that this soap is super gentle and doesn't bubble a ton.
S**T
Convient
Easy to use
S**N
The best fabric wash
This is an update of my review, below, written five years ago. My 100% satisfaction with Ovacion continues. I still mainly wash by hand but I also use Ovacion in the washer. Either way, a tiny amount, far less than the maximum two tablespoons recommended per machine wash, goes a very long way. Ovacion does everything that is claimed for it and even makes worn garments look new again. I use it for every type of fabric, including silks and wools, and every type of garment, including tailored suits. My only complaint is that Forever New has changed the label and bottle shape. I wish they would return to the original beautiful label and flattened oval bottle, and also produce those 4oz bottles that were so great for travel. "I have been a fan for at least ten years and haven't used a drycleaner in all that time! I use Ovacion to hand wash/drip dry almost everything in my closet -- not just hosiery. It's gentle, easy to rinse, leaves things looking new and lasts for ages -- in other words, miraculously effective and economical. I really hope the product is still going to be available in future but just in case I've been buying up every bottle I can find. Perhaps the company made something that was too good -- like The Man in the White Suit."
B**P
Best for delicate whites
This product is the very best to clean delicate fabric. It’s also reasonably priced.
A**R
Five Stars
used for many years, really good
J**U
will buy it again
smells good,do wash fabrics clean and easily to measure usage by using liquid version.
Trustpilot
2 days ago
2 weeks ago