Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone

I wanted to learn more about advertising, marketing and copywriting. I bought this book, sat down to read it and couldn't put it down. I found myself turning page after page and thinking "Wow - this is so right on!" Let me be more specific about what I found useful: -The book is focused on one topic: Advertising effectiveness. Everything you read will help you sell more. The great thing is that you will find yourself having so much fun learning! The way Drew writes is interesting and the messages Pop off the page. I found myself thinking again and again, "Wow - so that's how they get me to buy! Well it works!" -It's packed full of incredibly useful information and examples. The beauty is that it's a fun read and massively informative. Drew has a way of saying a lot in a few words and examples. He quotes a lot of advertising geniuses, which is effective in giving his own message a lot of credibility. -It's a data driven book, and yet you don't feel like you are reading too much data. For example, Drew provides charts showing how people respond to different colors in ads. Doesn't sound very interesting, does it? Yet here's the thing: it is interesting, at least the way he presents it. That's how everything in this book is: fascinating, fun and easy all at the same time. -He covers a lot of ground even within a tightly scoped topic. At the end of the book you will be able to use online advertising tricks, create headlines, select fonts, write email copy, design print ads, set prices, etc. Somehow all of this is beautifully delivered in 194 fun pages that go by quickly. I loved this book. In truth, I think it's brilliant. If I had one suggestion for the author (and it is truly only one suggestion), it would be to name the chapters something a little less salesy and a little more straightforward. This would help me find what I was looking for a little easier when I go back to re-read certain topics. For $15 - why wouldn't you buy this book? People pay zillions to get the same advice from pros. After reading this book I felt I could get the same results myself.

Read this twice and still need to read again. Jam packed with valuable insights on how to stand out from my competition. What are these life force 8? I’m going to recap from my own memory and interpretation below. The Life Force 8 What is a life force 8? It is something we need to have in order to, live. Or maybe better said it is something that makes us buy. It is something when we write our sales pages and copy we should focus on – as these are the triggers that make the potential customer (lead) take action and pull out their wallet. So let’s dig into each of these Basic Life Survival 1. Survival – this makes me think of Maslow’s Hierarchy of Needs – we all need basic food and shelter. Makes sense this is the first point of the 8. We have to be able to live day to day, so if there is any product you have the chance to sell that keeps someone alive, well, you have an easy job making sales copy for it. Entertainment 2. Enjoyment – We all want to be happy. I think of this as T&E – travel and entertainment. Is it fun? Something people look forward to during the corporate 9-5 job? I think of the Gladiator movie – “are you not entertained!? Are you NOT ENTERTAINED?!!” Freedom To Live 3. Freedom – to be free of pain, danger. No one wants to feel they have to endure things they don’t like. If you can sell in your message that using the solution you are selling will get them out of pain and help them escape danger, that is a good angle to leverage. Sexually Attractive & Having Sex 4. Sex – probably should be higher on the list. A basic instinct we all have, built into our animal body to reproduce. So if you can sell enticing humans of the opposite sex in your messaging, you are golden. To Live Comfortably 5. Comfortable living – we want to have nice things in our life. Feel good as we drive, as we watch TV at night, as we go about our day to day. Winning 6. Winning – who doesn’t want to win? We want to “beat” the competition and be ahead of the pack. If your product or solution is selling this, that by purchasing what you are offering will get them ahead, there you go. Protecting The Ones We Love 7. Protect loved ones – this is a big one for me now as a rather new daddy. We want to make sure that we take care of our wife and kids and our family. We want to be a provider and ensure that those we care about will live well in their own LF8. To Be Accepted Socially 8. Social acceptance – We want to “fit in”. We want people in society to see us as part of them. Maybe doesn’t have to be the masses, but a select or elite group. To be part of this group, to fit in and be accepted. Member of a group, and treated as equal or part of them. The More LF8 in Your Message the Better So Drew says the more of all these points you can sell in your message the better. I wonder if it makes sense to pick one and focus on it. Or to pick each point and maybe in your sales page to go point by point in the features and benefits. Weave it all in as people are reading through the sales copy. Whatever it is, for me, this book is worth reading multiple times. Selling in the photos is another one, using captions and then putting a message underneath it. What are your main points you look at when making a sales page? And how do you outline it. I think the more you think about it before writing it the better. And of course another great one is AIDA (attention, interest, decision, action), which you need to think and breath when writing a sales page. Read this book if you do anything in sales and marketing. Heck, even if you are a programmer in a dark room somewhere not talking to other human beings, still read this! Grab Your Copy of the Book Today! So what are you waiting for – if you do any kind of writing for business, you need this book, seriously!

Cashvertising by Drew Eric Whitman is a must-read for anyone involved in marketing, copywriting, or advertising. This book dives straight into the psychology behind why people buy, offering invaluable insights into human behavior and how to tap into the emotional triggers that drive sales. Whitman breaks down complex principles into bite-sized, actionable tactics. From mastering the art of headlines to creating irresistible offers, the book is packed with practical tips and real-world examples that anyone can apply, even if you're just starting out. What I love most about Cashvertising is its no-fluff approach. Whitman skips the theory and gives you exactly what you need to know to craft persuasive ads and copy that actually convert. His 8 "Life Force" desires and 17 foundational copywriting tactics are gold for creating high-converting content in any medium. If you're serious about increasing your conversion rates and sharpening your marketing skills, Cashvertising is a must-have for your bookshelf. It's like a masterclass in advertising psychology

Seldom am I this impressed with a book. I have read countless books on advertising, marketing, branding and small business success in general. I was completely blown away by the valuable information I got in this book, and at such a great price. At first I was a bit skeptical. The first few pages made me think that Cashvertising was going to be hokie and filled with nonsense. I expected theoretical ideas and something in the vain of Matt Lesko (with questions marks on his jacket screaming about free Government money.) Those concerns were put to rest half way through the first chapter. Once you really get into the meat of the book you realize what he was doing in the beginning. And obviously it worked because even though I had my doubts I continued reading and making mental notes of the points he brought up. I finished the book in about a week, reading it 10 minutes here or there - Whenever I had time to pick it up and study a few pages. As I got farther into the book I was amazed at how simple his ideas were, and started immediately getting my own ideas of how to use what he talks about for my specific situation. One thing to note at this point: you have to have some imagination and a strong thought process to figure out how to use some of the techniques discussed, but he helps you along the way. Unless you own a pizzeria then you won't really find specific examples of how to implement what's being conveyed. Once I finished the book, taking some notes along the way, I immediately sat down and reviewed my latest work. Armed with what he teaches I was able to write a better advertisement. A few tweaks to the headline and several adjustments to the body copy and the entire thing feels some much better. It reads faster and is easier to understand. It takes the prospective buyer on a mental journey and tries to foresee and head off any concerns they may have. It went from speaking mostly about features and started talking almost exclusively about the benefits. Then I spiced up my call to action somewhat. I'm excited to see the results! After reading this book and then keeping it by my side as a reference I feel I'm armed with some very powerful information. Things that most people may not know or have not considered. Now, I do want to say that if you have been in advertising for an extended period of time you have probably heard most of these techniques. However, the difference between hearing somebody talk about them and seeing them in print, backed by real studies, and laid out in a way so as to make their implementation an easy step-by-step process is a magical thing. Your brain makes more connections and you are immediately more convinced of their effectiveness. Drew puts to good use the very same techniques he teaches throughout Cashvertising, which makes it an enjoyable and easy read. And that makes the information really stick. I highly recommend this book to everybody interested in being more thorough and successful with their advertising. Keep it close by and use it every day as a guide. It's well worth the few bucks you spend for it!

This would have to be THE best advertising & marketing book I have read. I think I only got 10 pages in and realised some of the things I was doing wrong with my marketing efforts (and had to chuckle at some of my other efforts that I've been doing for two decades). After going on a reading marathon that saw me forget to eat and ignore the world outside, I got to the end of Mr Whitman's book and felt like I had been handed a million dollars! Then I went back over my 17 A4 pages of handwritten notes and 374 highlights, bookmarks and notes in my Kindle version... I was so supercharged with excitement that I couldn't sleep! I've been a big fan of Jay Abraham for many years and devoured a lot of his stuff when I first started my business back in the 90s... some of it worked well. But I don't ever recall reading about many of the golden nuggets that Mr Whitman talks about in CA$HVERTISING. It's hands down mind-blowing stuff and packed with real-world strategies geared for ANY type of business... and any SIZE of business. Priceless. If you're looking for fluffy stuff and information that is hard to translate and apply to your business, then this book won't be for you. But if you're looking for no-nonsense tips and secrets... buy, beg or borrow this book and start applying the formulas and strategies TODAY! Your business will thank you for it. I also believe that CA$HVERTISING should be mandatory reading for any individual undertaking a marketing degree. After seeing first-hand some of the knowledge that graduates are applying fresh out of University (College), it's enough to make your hair stand on end. If they had the knowledge and wisdom that Mr Whitman imparts in his book... well... all I can say is, they would be kicking some serious butt and leaving their competition for dead (AND getting results for their clients). I'm now a Certified Raving Fan of Drew Whitman's work and will be recommending this book to all and sundry. PS: Stop reading the reviews and just bite the bullet and get it! You'll be glad you did.

This book is a gold mine of examples! On page 184 the author says... ""Advertising is not supposed to be entertainment! You may be entertained by it, but that's not its purpose. It's not a creativity contest. It's not meant to grace the walls of the Louvre in Paris. It's also not poetry, comedy, or a riddle to be figured out. Advertising is not about winning awards for being tricky, off-the-wall, or ingenious. Advertising - plain and simple - is about selling products and services. It's business communication with the goal to increase sales by interesting people enough in a product or service that they ultimately trade their money for it."" Booyah! Mind blown! Here's the deal. The author makes complete sense with all the agency examples and he reveals the truth behind the true intention of advertising. It's about selling but in an ethical way. The book covers a lot of ad agency examples and case studies that you can incorporate into your own campaigns BUT with your target market in mind. Pick and choose elements from the campaigns to include in your very own marketing materials. You may or may not agree with all of his methods but the book is a worthy read.

I have developed several hundred websites over the last decade, optimized them for Google, and have literally made millions for my clients. I'm always looking for a new edge in advertising, for myself and for my clients. Ca$hvertising offers that edge. I was skeptical when I noticed that the book had only five-star ratings, I wondered if the reviews were fake. By the time I was halfway through the second chapter, I realized that this book absolutely delivered. Whether your focus is on print ads, or in web promotion like myself, Ca$hvertising breaks down WHY people respond to certain ads. Once the author explains why people buy, he offers ideas on how you can make those people your customers. Whitman explains exactly how you can tap into the desires that all humans are naturally born with. These aren't theories or assumptions, he backs these techniques up with concrete psychological studies. The second chapter, on the 17 principles of consumer psychology, is worth its weight in gold. All humans are born with a built-in set of desires, and the author explains exactly how you can tap into them. While most of the book is geared towards print advertising, I found that a great deal of it could be applied towards internet marketing. Plus, the guy is downright funny, and the book is written in a conversational tone that makes you forget that you're actually learning something. Let me cut to the chase. Every day that you don't own this book, you're losing money. Buy this book today, and it will teach you how to persuade people to pay for your product or service.

You've just spent $2500 on a single insert in a professional dental journal to promote your self-hypnosis program designed to calm dental patients. But because you failed to convey the value in your program to dentists or anyone reading your ad, you got zero responses. That pretty much blew through your marketing budget. You feel like balling up in the fetal position and plopping your body down in a corner somewhere in a box under a nearby bridge. That's going to be your new home because you've given up trying to attract clients. And, your business is slowly going down the drain. On the brink of losing your sanity, you finally admit you just don't know how to write client-attracting marketing copy. You pick up a nearby newspaper's classified ad. Hmmm...you see a job opening at the local neighborhood convenience store for a janitor. It sounds like a promising alternative to operating your own lucrative business. Enter Cashvertising. If you are a freelance copywriter like myself, you'll love immersing yourself in this book's psychological marketing knowledge. Use it and turn your copy (and your business) around. Like crazy, finally turn on your prospects. Draw to you customers who desperately need your products and services. It's okay. You can unfold your body and get out of the box now. You've saved your business because you like the idea of having enough money to become a future millionaire, have fun driving a new car, pay your bills, support your family and live in a house instead of a box. You are so lucky that you were in the right place at the right time to find this book and get the help you really needed at last! Good job! Susan Fox Freelance Copywriter Author, The Coma Whisperer Author, Horrible Cooking Advice Nobody Should Follow

This is a great book to read for marketing enrichment.

Este libro te enseña los mejores consejos sobre copywriting. Todo esta basado en experiencia, estudios y psicología. La información contenida en este libro te ayudará a escribir mejores artículos, mejores encabezados, muy útil para todos aquellos que escriben blogs, SEO, email marketing, etc.

Cashvertising ist in meinen Augen eines DER Bücher, das man gelesen haben sollte, wenn man auch nur im Entferntesten etwas mit Marketing oder Werbetexten zu tun hat. Auch für Blogger beispielsweise eignet sich dieses Buch wirklich exzellent. Um was geht es? Im Prinzip ganz einfach darum, wie man effektivere Werbetexte schreibt. Texte, die am Ende wirklich etwas verkaufen. Das Tolle an dem Buch: Es fasst wirklich alle wichtigen Aspekte perfekt zusammen und ist zudem auch noch unterhaltsam geschrieben. Ich habe selten innerhalb von so kurzer Zeit so viel gelernt. Zwar ist das Buch auf Englisch, die angesprochenen Prinzipien lassen sich aber auch ohne Weiteres ins Deutsche übertragen. Wenn ich in diesem Bereich nur ein Buch empfehlen könnte, dann wäre es ganz klar dieses!

I've heard nothing but great things about this book - but lacked the guts I needed to go out and buy it. Once I did? It floored me. I realised everything was true. And I knew this book was different the MOMENT I cracked it open. You know how most products about making money, advertising, and copywriting start off like this: "Do you want to make a lots of money? Do this! Then buy my other products and I will show you how to." None of that here. Drew doesn't push any of his other products or services. In the back pages he even lists other sources about display ads, words and phrases that sell, designing ads, and psychology (they're all books that can be found on Amazon). He is a master psychologist and gives you juicy nuggets to help "beef up" your ads to be EXCITING. He's one of the few copywriters who realises the power of words... and the importance of shackling the chains many advertisers fall into. You know what I mean. The plain, afraid-of-risk copy that dominates our society. Drew does away with those within the first PARAGRAPH of this book. He opens by saying "Trash, trash, trash! That's how I describe 99 percent of today's advertising. It's dumb. Boring. Weak. Not worth the paper it's printed on. Am I angry? No. Realistic? Yes. But don't just take my word for it. Look in your trash can." I've read through the book twice since owning it. The first read was to get a feel for what it's about. In the second read I went through with a highlighter. Many pages are dog-eared. I've only had the book a month. I'm going to read through it a third time because it gives HOPE. So much hope, I reached out to two major businesses in my community. One was a casino who does DM. I came across their single-page flyer, saw it was boring, and decided to rewrite it. Thanks to the gems in this book, I attacked the casino giant's advertising team, rewrote their flyer, and sent it back to them. This book pumps you up to realise how many ads are simply BORING. It opens your eyes to how many ads can be better - and does its promised job of giving you the tools to do that. Many ads don't persuade - they're just there, announcing that something exists... and leave it at that. Drew chews out those ads by saying "Advertising is persuasion. And the most crucial time to persuade is when you're asking for action. Always feature deadlines to discourage response-killing human inertia." Then he lists chapters about how you can do exactly that, using nothing but words. Get this book. Unless you enjoy being salt in a grocery store - which Drew paints his point perfectly. (I never thought of ads this way before.) He says that most ads are salt and sugar on a shelf - most consumers don't care which brand they pick up. I certainly didn't. Salt was salt and sugar is sugar. Doesn't make a difference. He gives you everything you need to make YOUR BRAND of sugar stand out from the rest. You're a fool if this isn't on your bookshelf, and I mean that. I wish I had marketing friends and knew other advertisers so I could hand this book to them. I wish somebody gave me this earlier, instead of going years without knowing these techniques and having to rely on Amazon reviews. But I'm glad I grew the guts necessary to fork over cash for the book. Easily one of the most beneficial books I've purchased - online and offline.

Must read if you are into marketing