RimmelLondon KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz

I’ve been searching forever for a mascara that checks all the boxes, and Rimmel London KIND & FREE Mascara absolutely delivers. Here’s why:1. No Panda Eyes: This mascara truly lives up to its promise. It stays put all day without smudging, so no more dark under-eye circles making you look like a panda!2. Lightweight Formula: It feels weightless on the lashes, even with multiple coats. You get volume without that heavy, clumpy feeling.3. Good-for-You Ingredients: The vegan formula is a huge plus. It’s free of harmful ingredients, which makes it a guilt-free addition to my makeup routine.4. Waterproof but Gentle: Despite being waterproof, it’s easy to remove without tugging or irritation, which I appreciate.5. Affordable: For the quality, this mascara is very reasonably priced.Overall, Rimmel London KIND & FREE Mascara is a win-win. Highly recommend!

I love this formula! It glides onto my lashes smoothly and without any smudges or flakiness. This mascara is just what I wanted and at a fraction of the price compared to other *clean* brands. I like the black brown tone for a less dramatic look that can be easily worn daily. The brush helps coat my lashes and separates them too. With a bit of a curl from my curler I find a good amount of volume. I am wearing a lash serum underneath so that really helps to condition my lashes before applying the mascara. Such a great purchase. I immediately knew this would be good once I used it for the first time. I’ve been wearing this for 10 hours and no smudges, flakes, or irritation!

Really like the lightweight coverage of this mascara. It is important to me that it not have particles like some of the "lengthening" mascaras because those particles can get in your eyes and cause irritation. This product does not irritate my sensitive eyes and comes off easily with soap and water. It does smear or run in the hot Florida sun if you are sweaty or greasy with sunscreen, but at least it is vegan and easy clean up.

I stopped being able to use most mascaras and needed something hypoallergenic! This one is great. It goes on well but can get gloopy, so it helps make sure you replace it regularly. I layer it with another hypoallergenic mascara (elf) that is less effective but helps separate.

So far this is the nicest mascara without too many cancer causing ingredients , that I have tried It is pretty much clump free . It stays on all day ok . I’m still searching for a more natural option . But I will order this again if I can not find a better one .

Nice but definitely flakes as the day goes on. Doesn’t irritate my eyes which is good though.

Love this mascara! It gives my lashes a nice, natural lift without clumping, and I love that it’s vegan and cruelty-free. Super lightweight and doesn’t flake throughout the day. Perfect for an everyday look!

I have been on a journey to implement cleaner products, but many times these products are SO expensive. I have had to very gradually transition over to new products so we don't break the bank.When I came across this one, I was excited to see that it was rated pretty clean without a high price tag! I ordered it right away.I am very sensitive to scents and my skin/eyes react quickly to things that have a lot of other stuff in them. I have worn this several times and it hasn't affected me in the least-- no rashes, no red eyes, no headaches.I even wore this while hanging out in the pool with my kids (who of course splash a lot) and it didn't run all down my face. However, after a hot shower it did give me raccoon eyes. It only says water resistant-- so I think it performed well considering the different circumstances!As far as how it looks, I think it looks nice without clumping. It added volume and length and I think it looked quite nice. I'm not a beauty guru, but I have spent many hours through my adult life researching make-up, so I'd say I'm at least decently above a novice level on my opinion here.This was a good find. For the price, you can't really lose, and I would purchase it again