A Self-Help Guide for Copywriters: A Resource for Writing Headlines and Building Creative Confidence Book

From beginning to end, Dan kept me laughing and glued to every page. This book was so refreshing, especially for someone who works in corporate marketing. Dan's ad background was a breath of fresh air with its wit, humor, and character, but without being forced and corny — I couldn't help but turn page after page.I highly suggest this book for anyone that wants to find inspiration in creative ad campaigns & copy, smiling through Dan's humor, fighting imposter syndrome, and coming up with headlines quickly.

Hugely improved my ad writing skills. Instead of reading novels and general books for improving copywriting as a marketer, this book is very specific and must be read by every copywriter and marketer or in general content creators.I like this book 10 on 10.Improves your thinking skills and group discussions skills for common creative.Helpful in coming up with 100 ideas for any topic wherever earlier you would have got only 10 with utter sweating.

Livre parfait pour comprendre les dessous du copywriting

Well-written, full of useful insights as well as techniques for coming up with better ideas. Excellent resource, especially for newcomers to the field of copywriting.

Honestly, one of the best books I've read on the process of writing and coming up with great ideas. I love the style of writing, the nuggets of pure gold advice, and the examples. They made me laugh out loud. The "omg that's brilliant" moments (and there are many) are worth the price alone. I read this in one sitting and 3 coffees while giggling like a schoolgirl all the way through. Such a joy! Get it.