What is the expiration date of the color and how you can maintain it by placing it in the refrigerator or leave it at room temperature

I wrote the company and they responded back in 1 day with this: AmeriColor! Food color does not expire. Our products are at their best within the first 2 years of when they are produced. If the product is stored well (lid on tight, out of direct light, in room temp.), they will be good for several years and not harmful if consumed. Hope this helps you. 8-)

what is the shelf life of this product once opened?

I purchased this 2 years ago and it still works and shows no sign of change since the first time I used it. I keep it in the top of my cabinet. Love this product.

Will this make a nice pink? (using less of course). Need good reds and pinks...

You could make it work, but I wouldn't use it. I would get the electric colors, they true pinks. Then you can control the different shades of pink

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AmeriColor Food Color Super Red 13.5 Oz

Product ID: 372603340

Details

Brand
AmeriColor
Colour
Red
Diet type
Gluten Free
Item weight
0.8 Pounds
Liquid volume
13.5 Fluid

💧No separation or weeping

🔴Superior coloring strength

⏱️Instant color dispersion

R1408

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

🔴 Elevate your creations with the power of precision red!

LESS IS MORE - Instant dispersion means you use less color, saving time and product.
PRECISION CONTROL - Dispense one drop at a time for flawless, repeatable results.
CONSISTENT QUALITY - Batch-to-batch uniformity ensures your creations always look perfect.
UNMATCHED VIBRANCY - Experience the boldest red that outshines every competitor.
MESS FREE APPLICATION - Gel paste formula that won’t harden or separate, keeping your workflow smooth.

Americolor Super Red Soft Gel Paste is a 13.5 oz water-based food coloring that delivers superior, consistent red hues with instant dispersion and no separation. Perfect for professional bakers and culinary artists seeking precise, vibrant color with minimal waste.

Specifications

ASIN	B00JM75IH2
ASIN	B00JM75IH2
Best Sellers Rank	#75,528 in Grocery ( See Top 100 in Grocery ) #290 in Food Coloring
Brand Name	AmeriColor
Color	Red
Container Type	Bottle
Customer Reviews	4.8 4.8 out of 5 stars (1,398)
Customer reviews	4.8 4.8 out of 5 stars (1,398)
Diet Type	Gluten Free
Formulation Base	Water-Based
Is Discontinued By Manufacturer	No
Item Form	Gel,Paste
Item Weight	363 g
Item model number	420
Liquid Volume	13.5 Fluid Ounces
Manufacturer	AmeriColor Corp.
Manufacturer	AmeriColor Corp.
Model Number	420
Number of Items	1
Number of Pieces	1
Part Number	420
Product Dimensions	5.08 x 15.24 x 10.16 cm; 362.87 g
Size	13.5 oz
UPC	680218004207 793842023602 789542520381
Unit Count	382.7 Grams

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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TrustScore 4.5 | 7,300+ reviews

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The delivery time was excellent, and the packaging was secure.

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R1408

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Anita G.

Good experience, but the tracking updates could be better.

2 months ago

Meera L.

Smooth transaction and product arrived in perfect condition.

3 weeks ago

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