L’Oréal Paris Casting Crème Gloss Semi-Permanent Dye, 515 Iced Chocolate

Really happy with this hair colour. The application was straightforward and the instructions were easy to follow. It was easy to apply at home without making the process complicated. The colour came out nicely and my hair felt soft afterwards rather than dry or damaged. I also liked that the process was relatively quick and convenient compared with going to a salon. Overall, very pleased with the result and I would happily buy this shade again.

WOW! Bought this then panicked thinking it would turn my hair black. I was wrong. My hair was already a bleached and dyed mess of a very brassy medium brown with a lot of orange. I applied it as per instructions and waited the full 30 minutes, and it looked DARK whilst the dye was still on. I was panicking again. Then I rinsed, dryed and styled and wow, it is the perfect shade of brown for me, super dark but without being black and still allowing some of the warm tones through without being brassy. I'm in LOVE! It has also improved the condition of my hair. To the seller: please never stop stocking this. I will use this forever this is definitely the colour for me. I dye my hair weekly so the fact it is such great value is also a huge selling point for me.

Super easy to use. I used the shade "Mahogany" - a bit darker than I expected but I still ended up loving it. I dyed it the end of August and it still hasn't completely washed out and so my hair is now a cute rosy-gingery-blonde!

It is easy to use and leaves hair feeling glossy. This colour came out very black on my hair though so did not achieve the brown I was hoping for.

This is amazing hair dye. It gives you highlights and the there is ammonia smell. It lasted for almost three months too!

Always use this brand of dye. Couldn't get my usual cool dark brown from this brand. My hair had faded after 2 months so gave this one ago. Nice and even colour. Prefer this one. Its not as harsh but still a lovely dark brown with no red tones.

Echoing the other reviews regarding issues with the new formula. I’d previously used this dye for two years, every other month, without issue. Colour was perfect, dye smelt acceptable, and I didn’t feel any discomfort. Always washed out to my natural colour after a month or so. By mid-2025, the dye had started giving me headaches, and causing my scalp to itch like mad for ~48 hours after using it. Allergy test on inner elbow was negative every time. People started commenting on how my hair was getting significantly lighter, even after the colour washed out. I can only assume they’ve upped the concentration of peroxide in the developer, which is now causing many people adverse reactions (and hair bleaching/damage). To any prospective purchasers; be careful. This product causes permanent, noticeable bleaching to hair, and permanent damage. It comes with all the side effects you’d expect from a permanent dye, with none of the benefits of actually retaining colour. Cannot recommend as it stands.

I would buy again and recommend appears dark when you first use it but after the first wash I absolutely loved the colour.

Nach Bestellung von 2 Dreier-Packs (6 Artikel) Mitte Dezember wurden zunächst nur 2 Artikel geliefert. Nach Reklamation bei AR First Aid wurde dann umgehend die Nachlieferung der fehlenden 4 Artikel angekündigt. Diese erfolgte dann im neuen Jahr Anfang Januar. Der Preis erscheint uns jedoch extrem hoch.

Der Farbton 1021 ist ein sehr schöner Farbton und die Farbe lässt sich leicht auftragen und verteilen. Ich bin gelernte Frisörin und kann aus der Sicht eines Profis diese Farbe nur empfehlen. Es gibt im Professionellen Bereich vergleichbare Farben ohne Ammoniak und Casting Creme Gloss kann sich mit diesen durchaus messen. Das Farbergebnis hängt aber selbstverständlich, wie bei allen Haarfarben, stark vom Ausgangsfarbton ab. Eine Haarfarbe in diesem Fall eine sog. Hellerfarbe kann nur ein Naturhaar aufhellen, bei bereits gefärbten Haaren kann man in der Tat lange warten. Um bereits gefärbte Haare aufzuhellen muss man blondieren da kommt man mit einer Haarfarbe nicht weiter. Schade ist es, dass auf der Packung angegeben wird, dass die Farbe auch auf bereits koloriertem Haar angewendet werden kann. Diese Aussage lässt vermuten dass man ein bereits koloriertes Haar aufhellen kann - das kann und wird nicht funktionieren, denn um künstliche Farbpigmente aufhellen bzw. "zerstören" zu können muss man blondieren und nicht färben!!! Vorsicht ist auch bei sehr hellem evtl. blondiertem Harr mit diesem Farbton geboten, denn es handelt sich um eine "Asch-Perlmutt" Nuance und diese kann auf hellen Strähnen evtl. grau oder violett werden. Für alle die aber recht viele Rotpigmente (so wie ich) im Haar haben und ein schönes, natürliches und nicht all zu "warmes" Farbergebnis erzielen möchten, sind mit diesem Farbton richtig beraten.

Ne couvre pas les cheveux blancs comme il le faudrait, ne tiens pas 8 semaines. Mais ça va pour le prix

I reaaally reallly regret using it i dyed my hair 2 weeks ago and since then my hair is just falling non stop like the postpartum period!! Knowing i didn’t apply any chemicals on my hair for more than 5 months! In this 2 weeks i feel like i lost more than half of my hair! I don’t recommend it at all

Hair dye is fine, probably should have just gone to a store since this was sent in a brown envelope and the entire contents had come out the squashed box with some damage to one of the bottles. It’s still useable but I think Amazon should use better packaging - it’s lucky it didn’t leak.