Schwarzkopf Keratin Permanent Hair Dye Cream, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System

LOVE LOVE LOVE LOVE LOVE the Schwafzkopf line of products! This is my FAVORITE color and I can NEVER find it in person, at ANY store! So I am SUPER GRATEFUL that Schwarzkopf has a shop set up here so I can get this when I need it, and also to Amazon for getting them to me on time, with care and with super friendly and helpful service!! With that said....more about thus FANTASTIC brand, INCREDIBLE and FABULOUS color!! I loe Schwarzkopf because thwy make quality product, carw about their customers and because of those two VERY important factors- they put their ALL into ALL of their products! This Precious Praline color of the Schwarzkoph Keratin Color Permanent line is just BEYOND amazing! It NEVER damages my hair, unlikw EVERY other brand of boxed hair color Ive use over several decades. In fact- it HELPS keep my hair HEALTHY, SHINY, SILKY SMOOTH and somehow still remains looking SO natural! Their ingredients are superb as well. I have VERY senstive skin- including scalp- and I have dont have ANY negavtive reactions to their products! Their products are also made with cruelty-free and animal-free ingredientsand practices which just makes me love them more! This product is SUPER SIMPLE to use- from multi-language step-by-step instuctions, to only a few steps to mix together and even doing the application to myself is super easy! I ADORE the Keratin treatment in this product, the added pre-dye application hair protectant and the conditioner that are also included in this product! Not to mention- you CANNOT beat the price! Anyways- I think Ive "fan-girled" enough lol...but in all seriousness- if youre looking for an INCREDIBLE quality product, from an AMAZING company/brand and for yoir hair to come out looking like you just visited a salon....BUY THIS PRODUCT!

My sister turned me onto this brand. I absolutely love it and it is my go to now. The praline is such a nice soft, brown color. Covers my grays perfectly. Seems to last a long time. No terrible odor and the conditioner is amazing. Will continue to purchase this brand.

update: Most unfortunately and Im devastated as the color was great , but ever since this process my natural curls have disappeared… to what is now straightish frizz and bog hair . Even with the best of the best of curl products, im still in shock that only a curling iron will give my hair any definition, and it doesn’t hold for more than an hour.. After 10 years of japanese straightening, I had finally embraced and was loving my curls -and now they are gone.. and it’s not like my hair is pretty straight and pretty.. it’s everything but , apparently in order to reverse the damage , i cant treat or use any hot tools, or all the expensive “fixes” I bought because it never occured to me this color treatment was the culprit- not product buildup, not hormones.. I didn’t need to buy a brand new hair blower with a diffuser, and all of these curl enhancing products by Moroccan oil, no matter what I do until this grows out my hairdresser told me I am stuck in limbo and not the fun kind at a party.. so I won’t erase my review as if you have straight hair and don’t need to worry and this is the color for you, but curls beware!! unfortunately, I’m still going to be on the search. I don’t know what I’m going to do to cover the Gray, in the meantime of trying to revive my curls .It really is upsetting to have your hair ruined with no known timeframe of when it may return to normal. but here is the review for color if and only if you have straight hair. Exact match to not only the color shown on the box , but also to my natural hair color . Silky and shiny for the first time after coloring it in a year . I have been using the Igora product line including permanent, absolute, and vibranceas well as trying different levels of developer. I kept thinking I had picked the wrong color- always dry after ranging from too dark, to orange rather than auburn which apparently is “copper” . Even worse what was supposed to be the golden or highlights or red - always would end up ONLY on the top of my head where regrowth was , not covering the grey I was dying it for in the first place , and no matter how perfectly applied with both technique and time left on would only leave the rest if my hair dry and a drastically different color then the top of my head . My instinct was to try this over and over again, and yet the Reviews would always lead me back to another try . This is absolutely the only color I will be using from now on . Forget about the hundreds of dollars I spent on all of the separate products within the same line not to mention a large price difference for each individual product versus this fantastic all in one. The directions here are clear, concise with no questions left un answered. Down to rinsing it with water and using their conditioner rather than washing it after dying. I can’t believe how soft,shiny and lovely This color is . Not to mention it’s name is actually appropriate to the color as well as the picture. Its not too dark , doesn’t call it blonde when it’s brown and doesn’t call it brown when it’s black . It is miraculously back to my original medium brown color and somehow even has my natural highlights I always loved that glisten in the sun. Basically it feels like I never dyed my hair, which is exactly what I wanted , it covered the gray impeccably. There’s not one grey hair in sight for the first time in so long even after dying it fresh over and over again. Its by the same brand as all the other products I had to get because of it being marketed as “the best” , but blows them away in every aspect important to anyone coloring only because of grey and with the frequency necessary to be done at home vs the salon . Dont hesitate brunette beauties- get this!

This is the best hair color I have ever used. To begin, there is no overwhelming odor when coloring, the scent is mild and pleasant. Unlike other hair colors, the texture of this color is so smooth and solid not one drop spilled on my clothes or vanity while applying. The pre treatment serum that you put on the ends of you hair resulted in a very even distribution of color. The color is beautiful and my hair not only looks great, but looks and feels healthier. This is now my go to hair color line of choice.

The perfect hair color. I absolutely love the color it is very rich and bright and just the right - not too dark chocolate brown I was looking for. My hair feels stronger, shinier and healthier than before I used the color. Love it. It did not fully cover my lightest greys I have in the front but I think that was just because I afmittedly didn't leave it on long enough there. I have had issues with other hair color brands in the past leaving a light ring around the roots for over developing too long but that was not an issue at all here. I will leave it on my roots a bit longer next time but I will definitely be reordering.