Sports Nutrition, Whey Protein Isolate, 25 g With BCAAs, Creamy Vanilla Powder, 5-Pound

Great formulation, reliability, and price. Per gram of protein this is a better deal than many higher quality whey protein concentrate powders. Mixes easily into liquid with a whisk. Easy to digest on an empty stomach. Taste is great, like vanilla cake. However, it is easily diluted. I recommend using only ~4 oz of water. The typical 8-12 will water it down so it tastes bad, completely different. I have to assume that's where other reviewers' complaints about flavor come from. It tastes great with the right amount of liquid.

This is a high quality product produced by a long standing American company, known for producing a wide array of vitamins and supplements. I mix this in cold water and find it dissolves well, and the vanilla flavor is fine. There are no added sugars and the protein content is exactly what I wanted.

Excellent value for the price! Taste's good and mixes easy too.

I was very hopeful that I had found the ultimate whey powder for myself. I wanted something that was 1) High quality, 2) All natural, 3) Free of unnecessary additives, 4) affordable, and 5) tasted good. Well, 4 out of 5 isn't bad. This is definitely a high quality powder, it has 80% less cholesterol than the GNC Pro Performance I was using, has ZERO artificial additives, and is very reasonably priced. The only complaint I have, and this isn't a huge one, is the Stevia. Now as far as alternate sweeteners go, Stevia is one of the best all-natural alternatives you can find. Unfortunately it has an aftertaste that can linger just as strong as an artificial sweetener, and the usage in this powder seems just a bit heavy-handed, especially since it does use some fructose as well. Personally I could taste the Stevia more than the vanilla. If you know you like Stevia as a sweetener, then this gets a 100% recommendation. If you are unsure, try out a stevia-sweetened drink from a health foods section and see what you think first. If you dislike the aftertaste, then do what I am going to do next time, and just pick up the Unflavored NOW Whey Protein Isolate and adjust to your own tastes. Unflavored whey powder is almost tasteless, and works great as a base for shakes of any flavor.

Taste is quite subjective so I encourage people to try this for themselves. The vanilla is certainly sweet but not disgustingly so, in my opinion. It does have a strange smell but I find the taste pleasant and easy to like. I mix this with unflavored almondmilk and have been quite impressed at how well it dissolves; other brands tended to clump unless my shaking was quite vigorous. The 1.8 pound jar is a bit silly, in my opinion. If your'e using two scoops a day, it will last you just under two weeks. Unless you are constantly rotating to different flavors, or don't like the feeling of being "locked in" with a larger tub, just buy the 5 or 10 pound size and save considerable cash. If you're doing Subscribe and Save, you'll want two of these 1.8 pound jars per month. A 5 pound jar should last over a month. When it comes to product quality, this one has been consistently well-rated. Although I've not seen it at the top of any purity/potency test lists, it is always near the top -- and I think that speaks volumes. In particular, I think the repeated ranking means that it is consistent and that NOW is indeed turning out a quality product that you can trust. I'm always skeptical when a new brand suddenly appears at #1, or when something that used to rank near the bottom suddenly climbs 20 positions. My advice is to try each of the flavors in the 1.8 pound jars before committing to the larger ones. The vanilla is decent. The chocolate is similar to YooHoo but a bit bland. Strawberry is coming in my next Amazon order so I can't comment on that. I've not tried unflavored, but I suppose it would be a nice addition to an existing smoothie or recipe you already have.

Contains xylitol and stevia which yields a nasty, overly sweet taste. Figuratively made my teeth curl and my hair straight. I should not have ordered vanilla - YUCK! Tossed out and reordered plain and will add matcha powder or ashwaganda powder or cocoa powder to make that whey taste more palatable. Yes, they make chocolate flavor, but it includes xylitol and stevia for sweeteners. The only non-glucose-spiking, tolerable sweetener that I know of is monkfruit - - effectively sweetens without overkill. With all of that stated, NOW Foods still produces a very clean product, the plain, unflavored version simplest of all with exactly 2 ingredients, the sunflower lecithin almost immeasurable: just enough to help with stabilization and mixability.

No Sucralose and no gas (Isolate is the way to go). Mixes with a spoon but i also put some in my oatmeal as well as my post workout smoothies. Lasts me a couple months and buying bulk is the most cost effective..... So...... Don't be cheap, or the farts you'll reap. It's worse when you sleep, your partner will weep. To sucralose say "Nay!", for it breaks down DNA! Try this whey, order some today!

Honestly, I've gotten other products from NOW so I decided to go with it because I wanted a Whey Isolate that was cheaper. But wow, I genuinely dislike the taste of this. It tastes way too 'sweet' and leaves an aftertaste that screams artificial.

Liked it

The vanilla flavour is quite overpowering.

One of the better proteins according to US ratings I read...it works for me and compared to stuff you can buy in sports shops around Japan...well, anyone who's tried the local wares...you know what i'm talking about!

Shipping took a couple of weeks but is a great protein for a decent price, especially for an isolate. Mixes well and tastes great - no chemical taste. No complaints with the protein but probably won't order through here again though, just because of the shipping time. You can get it for basically the same price through other online stores where it will arrive in Japan in 3-5 days.