Intensive Shine 7N Medium Natural Blonde Demi Permanent Creme Hair Color 7N Medium Blonde

I have all grey hair and this is better than permanent color for my hair. The 7n Demi is a little darker than the 7n permanent, but it’s a lot more natural looking, so I don’t mind. My hair is shiny and the roots are less noticeable when my hair grows. I prefer using the 10 developer because it's quicker and not as strong as the 30 which was needed for the permanent dye. I don’t shampoo every day and have long hair and am in my 60s. You have to use less dye so one box works for 2 applications - I use a ratio of 2:1 developer:dye and only leave in 30 min. I saw the recommendation for this product on TikTok by a hairdresser who has a huge following so I decided to give it a try. Very happy.

Best 7N I have found in 30 years.

The product arrived on time, didn’t have a sent that’s why I didn’t rate it and was easy to open with the sharp point on the top. It was hard to squeeze out the cream from the tub. Would have been earlier if they included a device to squeeze it out like they have for toothpaste. The big disappointment was that the color made my hair darker than usual. The 2nd huge disappointment is that after 72 hours I washed my hair with cold water as usual using purple shampoo/conditioner.I noticed it took off a little of the new color (that’s never happened and I used what my hair professional uses on me. I must have used too much of this color and probably should have used more of the lighter blonde. I’ll get it right hopefully next try!

This color was a complete failure. I 7N medium blonde and it turned out dark blonde and patchy. I’ve colored my hair for years and never had this problem.

Does not work at all