Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company

Name: Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company
Brand: Scott Goodson
Price: 1164.07 ZAR
Availability: InStock

Product ID: 308468652

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ISBN-13: 9781789668247

The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than...

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