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👁️🗨️ Unlock vibrant, crease-free eyes that last from dawn to dusk!
Urban Decay Eyeshadow Primer Potion in Nude is a cult-favorite, vegan, waterproof primer designed to create a smooth, crease-resistant base that enhances eyeshadow vibrancy and longevity. Its translucent shade suits all skin tones, while the innovative polymer formula ensures all-day wear and prevents dryness or cracking. Ideal for oily or crepey lids, it applies precisely with a flocked wand and offers multiple finishes to tailor your eye makeup experience.











| ASIN | B01H4EX6FA |
| Best Sellers Rank | #8,954 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5 in Eyeshadow Bases & Primers |
| Customer Reviews | 4.5 4.5 out of 5 stars (4,659) |
| Is Discontinued By Manufacturer | No |
| Item model number | 1704444 |
| Manufacturer | Urban Decay |
| Package Dimensions | 3.94 x 1.06 x 0.83 inches; 0.32 ounces |
T**W
Long-Lasting, Crease-Free Wear – My Go-To Eyeshadow Primer
I absolutely love the Urban Decay Eyeshadow Primer Potion and have been using it ever since my sister first gave me a tube to try. From the very first use, I noticed a huge difference in how my eyeshadow and eyeliner performed throughout the day. This primer works incredibly well at keeping my eye makeup in place. I apply a very small amount to my eyelids before eyeshadow, and it creates the perfect smooth base. A little truly goes a long way, which means one tube lasts me an extremely long time. The larger tube size is another feature I appreciate because it offers great value and doesn’t need to be replaced often. One of my favorite ways to use this primer is not only on my eyelids but also lightly under my eyes before applying eyeliner. Doing this helps my liner stay exactly where I put it, without smudging or fading. My eyeliner stays on all day, and I do not experience creasing or oily lids, even after hours of wear. Overall, this primer keeps my eye makeup looking fresh from morning to night. It prevents creasing, controls oil, extends wear time, and helps my eyeliner and eyeshadow stay vibrant and in place. I highly recommend it to anyone looking for a reliable, long-lasting eyeshadow primer that truly delivers on its promises.
B**N
Great product
Easy to apply. Helps my makeup to not crease after a long day of wear. Very natural color that doesn’t affect the color of my eyeshadow. Stays put all day.
S**H
Ah-mazing primer.
Love this primer for my eyeshadow. It stays on all day long with this. Even if I forget I’m wearing makeup and rub some of my shadow off, it still sticks and looks great. It goes on wet and feels weird but it dries quickly and doesn’t feel heavy. Love this stuff - strongly recommend!
A**R
THE solution for hooded eyes
I have very hooded eyelids that are incredibly prone to creasing. This is the only eye primer that works for me. A little bit goes a long way and it dries quickly with very little wet or sticky sensation. Eyeshadow sticks decently well to it, and it stays in place for hours. My only complaint is that it is very pricy for the small size tube that you get. It’s the eye primer I swear by though, so I’ll keep spending the money and trying to make it last.
B**R
Can't decide..
Does well, keeps eye shadow on for a very long time. Not my favorite and bottle is kinda empty like.. But its an okay formula
B**T
Yes you need a primer and this is "THE" cult fav.
It's a cult favorite. Not much to say other than if you want a quality eyeshadow primer this is "THE" one. Why do you need one? Well, eye looks these days can be soft and natural all the way too drag queen extreme! Having a primer gives a base that the pigment can grab onto. It also acts as a barrier between the pigment and your skin. For instance, red and bright pink eyeshadow are known for staining the thin delicate skin of the eyelids. While no primer can guarantee no straining, it can, in fact reduce staining considerably. So no matter if your makeup is made grab the attention as art, or as beauty, a primer will keep your shadows from creases, smears, and running. Keeping your look fresh all day.
S**.
Best Eyeshadow Primer on the Market
I have used the Urban Decay Eyeshadow for years. It is the best primer I have ever used. It applies smoothly and holds the eyeshadow with no creasing.
F**P
Dried out product
Not sure how long this item was sitting in warehouse, but primer was completely dried out. The brand itself is great. Recommend to get it from Sephora or other sources.
E**O
Best product out there for keeping your eyeshadow in place all day. I’ve tied them all, and there’s nothing better!
S**A
E' da tanto tempo che uso questo prodotto, il trucco dura molto di più, stende un po' anche la mia palpebra (ho 60 anni). Anche quando non mi trucco questo prime da uniformita' alla pelle!! Arrivato in anticipo rispetto ai tempi di l
A**Y
Cumple con lo que dice, dura mucho tiempo intacta la sombra de ojos. Lo usé para una fiesta y ni con sudor se corrió mi maquillaje (sombra). El precio es algo elevado pero vale la pena totalmente si quieres mantener tu maquillaje intacto todo el día. (Fotos de antes y después de la fiesta).
M**A
Me encanta! Las sombras duran todo el día.
L**Z
Imprescindible para fijar y hacer durar tanto el eyeliner como las sombras.
Trustpilot
1 month ago
2 days ago