L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), 1 Hair Dye Kit

I’m honestly really impressed with this product and color! My hair is naturally black, and it lifted it beautifully to the perfect Downtown Brown without needing any additional bleach. The color sticks around without fading, which I’m very surprised! It was really easy to use, and it didn’t hurt or irritate my scalp while I was coloring it. The color came out so pretty without looking too red or brassy, and my hair actually felt soft afterward. For the price, I’m seriously impressed with the results. I’ll definitely buy this color again!

I am completely in love with this hair dye! I had been looking for the perfect gray shade for a while, and L'Oreal Paris Feria's Smokey Silver exceeded all my expectations. The color turns out exactly as promised: a smoky, modern, sophisticated silver that is full of dimension. It is not a flat or boring gray; under the light, you can see beautiful multifaceted highlights.

This review is long, but if you're truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it's worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can't say anything about how long it lasts, because I don't really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing. Okay, so I've been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don't really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I've wanted to go to a dark red for a good while, but Manic Panic doesn't have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn't want it to be super bright when that wasn't what my goal was. I'm literally ONLY leaving this review because of the fact that I couldn't find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you're just looking to see if it'll work over bleached hair, it works perfectly fine (I'm pretty sure, my starting hair wasn't exactly blonde but it was light enough that I am so, so sure it'll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you're still reading this (honestly I know nobody is but I do not care) and have a bright color you're changing from, this is what I'm here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn't, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That's where you get to the pictures where I'm holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don't remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I'd like to try. OK bye

⭐⭐⭐⭐⭐ I’m really happy with this hair dye. The color came out beautiful and even, and the application was easy to work with. It covered well and left my hair looking vibrant. I’m very happy with the results and would purchase it again!

The dye is of good quality. Instruction is easy, mixing everything - quick. The color isn't an exact match, but I used it to lighten dark roots, so it turned out fine. Where my hair was already light, the color is richer, beautiful, and pleasing. The smell isn't very strong or unpleasant. The "cream" sits well on my hair, and bleaches quickly. It goes on without leaving any streaks. I have light brown hair. It gives a wonderful shade on already bleached hair (though it doesn't last long, 3-4 washes). My hair didn't suffer much damage—it's within reasonable limits. If you bleach your hair regularly, you know it's impossible to lighten it without some damage. The key is to monitor your hair's condition during the process and not leave the dye on for too long. The exception is if you're experienced, know how your hair reacts to the dye and what it can withstand, and need a bit more time to achieve the desired result. Sometimes I use less time, sometimes more. Depends. I definitely would recommend this product. Just don't expect miracles. You'll only get that specific color if your hair has been pre-lightened. Radiance and shine depend on your camera, filters, and lighting😉 It won't last a month, though it might hold for about two weeks, depending on how often you wash your hair and on how damaged your hair is. It won't ruin your hair (provided you don't leave it on too long and control the whole process). Overall, I trust this company's products. The prices are a bit steep. I have to color my hair twice a month, so I'd prefer something more affordable.

I love love this hair coloring, it's a copper red with many different highlights. It makes my hair shiny. I get so many unexpected compliments on my hair color from unknown strangers. At first it is a little bit to red for me, but still a very pretty red, after the 3rd wash it is just perfect. It lasts much longer then most other box dyes I have tried. Definitely would recommend this product.

This color from Amazon started to leave reside and turn my hair color green. The box color from drugstore never did this. Not sure if color is authentic or this is some kind of cheap version for Amazon. I used this for years now switching brands

My friend used this 40 Espresso shade first and I really liked how her hair turned out—looked natural but still had a nice shine. She bought it in store, but I usually don’t like going out, so I found it on Amazon and it was actually cheaper, which made me super happy. I tried it myself at home and it was pretty easy to use. The color came out a bit darker than I expected, but still looks good and covers grays well. Hair didn’t feel too damaged after, especially with the conditioner. Only thing is the smell is kind of strong and gloves feel thin. Overall pretty good, just small things to improve.

Easy process. Happy with colour. Not too red. Colour rinsed out well. No bleeding on your sheets after first application.

ロレアルシリーズは、ほぼ白髪染めのものばかりで、ようやく見つけました。 コロナ禍ですし、あまり美容院には行きたくないし、自分で染めたいので、とても助かってます。もっと取り扱いを増やして欲しいです。

nice but be careful as it will br5ing your hair dark silver not light silver so if your hair very light it will make it dark and if your hair dark will be darker

Queda genial el tono, lo volveré a comprar no he encontrado alguno parecido

This is a beautiful colour. It is a deep burgundy and that was what I was looking for. The quality is amazing. I have a very bad experience with Garnier Nutrise colour. So, I am happy with this one. Please, keep in mind, the time they state is accurate. I left the colour on my hair for 25 minutes. If you leave it longer, no more colour is getting in your hair, but may damage it! They test it. Also, I didn't wash my hair for 3 days after the colouring. That way, it absorbs the colour deep in to your hair. Then I wash my hair 3 times a week. The colour was still running after the 3 days but only a bit. I couldn't see it on my pink hair towel at all. I hope, it will last a month before my grey hair will show up again. I agree with some girl's comments that you need to follow the instructions. Then you will have a beautiful, shinny and smooth hair. I used Garnier for close to 15 years. This is my first experience with other brand and I am very happy that I switched to L'OREAL PARIS FERIA. Thank you Amazon for the fair price! I ordered 2 more and will order again in the future.