Name: Influence: The Psychology of Persuasion, Revised Edition
SKU: 286397
Price: 1084.40 ZAR
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Description

🧩 Crack the code of human behavior and lead with influence!

JOIN A GLOBAL COMMUNITY - Over 4 million readers worldwide trust this classic to elevate their influence game.
DEFEND AGAINST MANIPULATION - Recognize and protect yourself from dishonest influence tactics.
MASTER THE ART OF PERSUASION - Unlock the 6 scientifically proven principles that make people say YES.
BACKED BY DECADES OF RESEARCH - Benefit from 35 years of peer-reviewed studies and real-world fieldwork.
ETHICAL INFLUENCE FOR LEADERS - Learn to ethically sway decisions in business, fundraising, and everyday life.

Influence: The Psychology of Persuasion by Dr. Robert B. Cialdini is a bestselling, research-backed guide revealing six universal principles of influence—Reciprocation, Commitment, Social Proof, Liking, Authority, and Scarcity. With over 4 million copies sold and 35 years of scientific research, this revised edition equips professionals to ethically master persuasion and defend against manipulation in business, leadership, and daily interactions.

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R1084

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In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

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Best Sellers Rank	#39,623 in Books ( See Top 100 in Books ) #46 in Marketing & Consumer Behavior #118 in Popular Applied Psychology #152 in Marketing (Books)
Customer Reviews	4.5 out of 5 stars 13,062 Reviews

Influence: The Psychology of Persuasion, Revised Edition

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