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🧩 Crack the code of human behavior and lead with influence!
Influence: The Psychology of Persuasion by Dr. Robert B. Cialdini is a bestselling, research-backed guide revealing six universal principles of influence—Reciprocation, Commitment, Social Proof, Liking, Authority, and Scarcity. With over 4 million copies sold and 35 years of scientific research, this revised edition equips professionals to ethically master persuasion and defend against manipulation in business, leadership, and daily interactions.
| Dimensions | 5.31 x 0.84 x 8 inches |
| Edition | Revised |
| Isbn 10 | 006124189X |
| Isbn 13 | 978-0061241895 |
| Item Weight | 9.8 ounces |
| Language | English |
| Part Of Series | Collins Business Essentials |
| Print Length | 336 pages |
| Publication Date | December 26, 2006 |
| Publisher | Harper Business |
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