AmeriColor (Super Red) - Soft Gel Paste Food Colour, 130ml, Super Red

This icing color is amazing!! I makes bright and beautiful red with little ease and minimal mixing. I usually have to mix so much color to still end up with a pinkish red color with other brands but this will definitely be my go to color brand from now on!

Finally a food gel that turns red without using half the bottle, just a few drops and I get that vibrate bright red color not a pale red or pinkish red but bright red. I didn’t taste no weird aftertaste from the dye, Bottle size is decent think a small bottle of hot sauce in size. It’s easy to mix in to icing/frosting but be careful will stain your floor/counter if you get the gel directly on it and don’t clean it right away even on your skin of washed off may leave a slight stain for a few days. All in all worth it.

As always, this brand continues to be my go to food coloring gel. It is simple to use, produces a bright red without a ton of product and does nor effect the taste of my cookies. The gel goes a long way, making this is a fabulous value. The color does not bleed into other colors- even white. Plus, it does not turn your mouth red when you get the cookie.

Americolor is the only food dye that I have used that is super in it's color. Wilton cannot produce the color that I need when decorating a cake. Only americolor for me.

Works beautifully! Made road kill rice crispy treats for my coworkers and they were a hit. Will probably buy a yellow for Christmas cookies. I'm making cat shaped shortbread with food coloring patterns.I added a lot to the treats and didnt taste food coloring like others did, so either my taste buds aren't very good or I didn't add as much as others.