

🤝 Negotiate smarter, not harder — break past no and own every deal!
Getting Past No by William Ury is a definitive 208-page paperback guide offering a revolutionary 5-step negotiation method designed to transform confrontations into collaborative solutions. Since its 1993 revised edition, it remains a top-ranked, highly rated resource for professionals seeking to master difficult negotiations and achieve lasting agreements.

| Best Sellers Rank | #15,392 in Books ( See Top 100 in Books ) #19 in Business Negotiating (Books) #145 in Motivational Management & Leadership #365 in Success Self-Help |
| Customer Reviews | 4.6 out of 5 stars 1,117 Reviews |
J**N
Impasse Blockbusting
In his superb book, William Ury builds on the pricipals first put forth in his first book with Roger Fisher, "Getting To Yes." In "Getting Past No" Ury discusses the nuances and niceties of negotiating using a joint problem solving approach which is "interest based" rather than being "rights based" or "power based." Ury explains that the challenge is to convert a confrontational situation to a cooperative creative problem solving process, that integrates the parties in a negotiation into a cooperative mode, that results in the best long term agreements. The specific wonder of this book, is its focus on what to do, when you don't know how to get past a problem. Ury calls his method the "Breakthrough Strategy" and is virtually totally as applicable for mediators as it is for negotiators. In fact, several times, Ury mentions that a mediator may assist the process. Simply put, Ury contends that there are basically 5 things that one needs to do to preserve smooth negotiations and to break through an impasse if it occurs. He calls these 'steps' by the following designations: "Go To The Balcony", "Step To Their Side", "Reframe", "Build Them A Golden Bridge" and "Use Power To Educate." These simple concepts are extremely useful tools for negotiators and mediators alike. There is no disappointment in this book. The approach and the writing style are just superb. Once again, the Harvard Group, especially William Ury, have produced a book that anyone can gain from and is almost a must for those in dispute resolution and negotiation on a day to day basis.
V**R
Difficult but rewarding
I found this a surprisingly difficult book to read. I don't mean it's badly written, quite the opposite, or that it's too technical. In fact, it's full of practical advice, it's very well organized, and it's immediately useful. However Ury's advice also goes against our gut feeling. The author outlines five steps to negotiating in a difficult situation to break through an impasse. 1. Go to the balcony. 2. Step to the other side. 3. Reframe. 4. Build a golden bridge. 5. Use power to educate. These five headings summarize themes for each main section. Stepping to the other side means putting yourself in the other person's place in order to see from their point of view how they could accept a solution. Reframing means restating the issues in a way that makes agreement easier. Building a golden bridge means, among other things, offering concessions that cost you little but gives the other side a lot. It also means pointing out to the other party the advantages to them of reaching an agreement. Using power to educate means, as a last resort, to use your own best alternative to a negotiated agreement (your BATNA) to point the cost of failing to agree. But before all that, when negotiations get difficult, one should go to the balcony. This means taking a break and not reacting in anger. When confronted or insulted in the midst of talks, it's quite natural to react in anger. Ury quotes Ambrose Bierce: "Speak when you are angry and you will make the best speech you will ever regret." In other words reacting feels good but doesn't get you what you want. Every page gives similar principles and illustrates them with pertinent examples; so much so that I couldn't read through this book quickly as I had to stop and think all the time. And that's why I found the book a difficult read. A little humbling and very useful. Vincent Poirier, Tokyo
B**E
Nice addition to "Getting to Yes"
Getting past no by William Ury is a nice addition to the basic concepts which were laid out in "Getting to yes". Basically, the content of both books is very similar, Getting to Yes provides the basis and Getting past No provides concrete advise for negotiating and elaborates on the things discussed in Getting to Yes. That said, Getting Past No can be read independently from Getting to Yes. The book describes five steps of "Break Through Negotiation". These steps are hard since they often reflect doing the opposite of what your natural reaction might be in the particular situation. These five steps are: - Don't react. Don't react when being attacked, but step back. - Don't argue. Instead try to agree with them and understand their position. - Don't reject. Don't reject their position, instead try to reframe their position to understand their underlying interests. - Don't push your ideas or proposal. Try to work together with them to make a proposal together which is best for both interests. - Don't escalate. When the above fails, don't escalate the situation and instead think about your alternative and try to describe the situation as it just happened. The book is very readable and has lots of good and useful examples. It's thin and easy to read in a relative short time. It doesn't contain THAT much information though, for more negotiation techniques check their "Getting to Yes". Recommended to read after Getting to Yes.
K**N
Recommend to Anyone
This book has been really great for me as a recent college graduate. I'm entering the professional world, and I feel as though it has helped me to communicate better with those that I work closely with, like my boss, as well as clients that I'll only speak to one time. I started using this book when it was required for a dispute resolution class, but I have continued to resort back to it as needed to remind myself of its practices. Honestly, I've even used tactics in my current relationship. I'm the kind of person that likes to discuss things, not argue. I want to discuss things with people that actually know how to discuss, without being hostile or interrogating. Because of this, I actually feel like this is a book that everyone should read to improve a vital skill to have when trying to communicate with others. This is a fast read and easy to understand, and I recommend it to anyone.
S**P
Worth it's Weight in Gold
This book doesn't claim to be a book on LISTENING, and yet it subtly explains and beautifully uses the key elements of listening. This book doesn't claim to be a book on DIALOGUE, and yet it deftly explains and elegantly uses the key elements of dialogue. This book doesn't claim to be a book on APPRECIATIVE INQUIRY, and yet it reviews the basics and explains and uses the key elements of appreciative inquiry. This book doesn't claim to be a book on ASSERTIVE COMMUNICATIONS, and yet it identifies and uses the key elements of assertive communications. This book doesn't claim to be a book on SYSTEMS THINKING, however, it uses examples to explain and effectively uses the key elements of systems thinking. This book doesn't claim to be a book on MENTAL MODELS, and yet it explains the pitfalls of not understanding mental models. This book DOES claim to be a book on NEGOTIATION, and is clearly the best of the best. The book beautifully shows how one can effectively use all of the above skills during everyday communications AND negotiations All the examples are crystal clear and convincing. Read it, refer to it often and profit from it.
K**K
Excellent Negotiation Book
Having just read Getting to Yes, I thoroughly enjoyed reading this complementary book. Whether involved in low- or high-stakes negotiations, you will benefit from this book. Even simple things become clearer. For example, you learn how to move your counterpart from negotiating positions to interests. A position is a statement with support. An interest has supporting reasons that can be discussed. For example, a store might say that it does not accept returns beyond fourteen days. That’s a position. As a customer whose hasn’t even opened the packaging, you may question why it would be a problem to return the item if the price and availability remain the same as when you bought the item. The store’s interest is in not having outdated or used merchandise returned that cannot be readily resold. If you can reason with the store to view its position rather than its position, then there is room for negotiation. Even though this example is trivial, this position versus interest discussion happens in much larger and complex negotiations. I highly recommend this book, especially if you have recently read Getting to Yes.
R**D
Best of Breed
I have read extensively on negotiation, including everything written by folks affiliated with the Harvard Negotiation Project. I think that _Getting Past No_ is the best of all the books. Its conciseness is deceptive. The concepts expressed are profound. For example, I cannot count the number of clients to whom I have explained the concept of BATNA (best alternative to a negotiated agreement, i.e. what you do if the negotiations fail) before we head into a session of mediation or other negotiation. I have reread this book several times at widely spaced intervals and have found it better than I remembered each time. I think this particular book is also much more helpful to those who participate in negotiations that are less structured than labor or arms negotiations that are highly choreographed than was _Getting to Yes_, which at times seemed to assume that all players in the negotiation would be using the same text.
C**S
Not so good condition
Good book to acquire and good information, but the quality was not as expected!
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