Liquid Fabric Softener, Plant-Based & Vegan, HE Compatible, Naturally Derived, Wildflowers Scent, 80 Loads, 67.6 Fl Oz

We love this softner! It adds such a nice, subtle smell to our clothes and it's good to know it's clean.

So far, so good! As I can sometimes be sensitive to dyes, perfumes and other ingredients in major brand detergents and fabric softeners, I like to seek out plant-based and/or natural options. And, as an added bonus, it helps the environment....at least that's what I am hoping. I don't use a lot of fabric softener and I don't like the scent of a fabric softener to be over powering. I also am not a fan of the waxy feeling that some fabric softeners (especially the sheets) can leave behind. This waxy substance also has a tendency to make certain items, such as towels, a little less absorbent. Attitude seems to have a great balance to hit all the marks mentioned above. The Lavender scent is light and minimal, but you can tell it's there. Someone 10 feet from you cannot smell it, which is what some of the stronger big name products can smell like. You also won't find that your clothing/laundry has that waxy feeling that was mentioned either. It is clean, absorbent and exactly what I'm looking for in a fabric softener.

I’ve been using this ATTITUDE fabric softener for a few weeks, and I love it! My clothes come out soft, smell fresh, and I’ve noticed my laundry detergent seems to clean even better when I use it. It’s plant-based, vegan, and honestly such a great value—I feel good about using it for my family every day.

I love this fabric softener! It it smells soooooooo amazing! It’s the only thing I will buy now for my laundry. A little goes a long way and the bottle lasts a long time. I love that it is a clean product and it is not irritating to any of my families skin.

I like Wildflower scent better than Citrus, but I'm not in love with either. Wildflower scent is pretty potent, so I recommend lowering amount added to wash by 50-75%. The liquid is clear. Definitely better than trying to go "no softener" (in the SF Bay Area, hard water) as far as softening laundry! I ordered in different months and did not have a problem with leaking. (Pricy but safer choice than the Bounce sheets I was using prior.) 12/2024 67oz had "safety" tap wrapped around cap to help prevent leaking.) I don't notice an allergic itchy-skin effect (which my adult son and I did notice with Tide pods, ESP. bad if two pods were added to wash!)

This is hands down my favorite fabric softener. It leaves clothes smelling amazing without being overpowering, and I love that it’s plant-based with no harsh chemicals. Clothes come out soft and fresh every time. I’ve repurchased multiple times and don’t see myself switching to anything else.

I found this product weak on softening power and scent.

This a good quality fabric softener! I was seeking a product with less toxins but still effective. This product works amazingly well in reducing static and softening fabric. I had problems with pet hair remaining in my clothing, even after washing and drying since I rejected fabric softeners due to harsh chemicals. This product is what I was looking for - works well and safer. Solved my pet hair problem😄

Non ha molto profumo

I had to change my laundry products and this is one of the best on the market for a less toxic product

Love this, it’s very gentle and smells really nice. I was disappointed to see that I had to purchase another plastic bottle as the refill is more expensive and has the same volume of 2L?? Make it make sense. Attitude I would love to purchase a refill and be more sustainable but not at more cost for the same amount it’s silly. Great product though will continue to repurchase sadly the plastic one until this can change!

Very good nice light smell

Nice scent, love the Attitude Line for being environmentally and skin friendly.