Color Fresh Mask, Temporary Colour Refresh Treatment, Semi-Permanent Hair Dye, Hair Gloss Treatment for Brown Hair

My recent experience with the Wella Color Charm in Chocolate has left me genuinely impressed with its ability to deliver a luscious and lasting hair color. The application process was a breeze, and the creamy consistency of the color formula allowed for smooth and even distribution. The chocolate hue turned out beautifully rich and deep, providing a stunning result that was true to the shade depicted on the packaging. One notable advantage is the conditioning effect of the Wella Color Charm. Not only did it impart a gorgeous color, but it also left my hair feeling exceptionally soft, nourished, and manageable. The formula seems to strike a perfect balance between vibrant color and hair health. The longevity of the color is commendable, maintaining its vibrancy well after the initial application. This makes it an ideal choice for those looking for a semi-permanent color option that stands the test of time. The only thing is that sometimes it leaves residue on my towels after several washes but it doesn’t stain. Wella's reputation for quality hair products is certainly reflected in this Color Charm line. If you're seeking a delightful chocolate shade that not only looks fantastic but also cares for your hair, Wella Color Charm in Chocolate is a deliciously vibrant choice. Highly recommended for those in pursuit of both style and hair care in one.

This is a great in between colour top up. It's not permanent but great foe a quick cover up. Very reasonably priced, a little goes a long way. It smells amazing and leaves your hair very soft.

Toned down bad balayage well. I applied it to damp hair (lightly dampened with a spray bottle) and really saturated the hair, then left it for 15 mins and rinsed. It really toned down the overall blonde and orange parts, making the hair much more even. It smells nice and whilst it did initially stain my hands, it came off relatively easily. I hope it fades well but will be easy to top up as I only needed around 1/3 of the bottle for my relatively long hair.

Love this product. I have shoulder length dyed level 6 hair (medium brown) with caramel highlights that started to look brassy months later so I wanted a change up and see if this toner would tone them down and it did exactly that! It toned the greys popping through aswell! It took me to a warm rich chocolate colour with brown highlights. The bottle will last me at least another 4 goes and smells like a premium salon product. Hair was left feeling super conditioned, fresh & glossy. I will 100% be re-purchasing.

Easy to apply. Left on for 20min. Lovely shiny hair with rich chestnut colour. Looks so healthy. Grey not all fully covered but happy with the coverage - mostly covered. Looks great. Will see how long it lasts for. Used half a bottle for shoulder length hair. Didn't get the orange colour on my grey hairs mentioned by other reviewers. It blends really nicely.

Deposits colour, however if you don’t leave it on for nearly the full 10 minutes (bottle recommends 5-10) the colour comes out very pink. Fine (if not a bit on the ginger side) if you leave it on for the full 10.

Excellent! Easy to use, no staining on towels etc, has covered my blended grey nicely, its not gone but blended. Excellent to use until you can get to the hairdressers.

Brilliant. Gamechanger

Très bien

My hair color is amazing, and it blends into the first grays. I use the chocolate mask, this is my winter color and spring. In the summer, add caramel glaze. I also gloss my hair too a nice brown gold, so the blend is amazing. Great product

Super application facile bien couvrant ni ammoniaque ni eau oxygénée idéal si vous avez des problèmes d yeux comme moi interdisant les couleurs Couverture des cheveux blancs à 70 % environ là encore au delà de mes espérances Régénère bien les pointes abîmées Je recommande vivement

Fácil de usar

This product works on grays and keeping the color fresh. This product allows you to color or highlight your hair without harsh chemical use. To make this product work, you must choose the right color. My hair is brownish red and I use Caramel Glaze on my grays and it turns them into a nice caramel gold tone. It took time for my grays to adjust after they did. I also use the chocolate and gold one too. These colors are magnificent. You just need to know how to pair it up with your hair. I love this product.