Ambient Press Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Product ID: 277096743
📘263g lightweight read
🔥Top 100 Marketing bestseller
🚀16 product launches expertise
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Description
📈 Nail your product’s vibe, so customers can’t help but buy it!
- CUT THROUGH MARKET NOISE - Use sharp, actionable strategies to stand out in crowded markets.
- ENGAGING RELATABLE INSIGHTS - Absorb complex marketing wisdom through witty anecdotes and real-world case studies.
- MASTER THE ART OF POSITIONING - Unlock the secret sauce that makes your product irresistible.
- BOOST YOUR SALES BRAND IMPACT - Leverage positioning to connect instantly with your ideal customers and drive conversions.
- PROVEN FRAMEWORKS FROM A TECH EXEC - Learn from April Dunford’s 16 successful product launches and consulting wins.
‘Obviously Awesome’ by April Dunford is a must-read marketing guide that demystifies product positioning with a clear, repeatable process. Drawing on her experience launching 16 products and consulting on dozens more, Dunford delivers actionable insights to help entrepreneurs and marketers connect their products with the right audience, stand out from competitors, and drive sales. Lightweight at 263 grams, this top 100 marketing bestseller combines sharp wit with practical frameworks, making it essential for anyone serious about mastering product positioning.
Specifications
| Best Sellers Rank | #18,253 in Books ( See Top 100 in Books ) #62 in Sales & Selling #95 in Marketing #110 in Management Science |
| Customer reviews | 4.6 4.6 out of 5 stars (506) |
| Dimensions | 13.97 x 1.3 x 21.59 cm |
| Edition | Standard Edition |
| ISBN-10 | 1999023005 |
| ISBN-13 | 978-1999023003 |
| Item weight | 274 g |
| Language | English |
| Print length | 202 pages |
| Publication date | 14 May 2019 |
| Publisher | Ambient Press |
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