Ambient Press Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Great book on a subject not talked about enough

I’ve worked in product and brand marketing for years, but Obviously Awesome was the first time I felt like someone truly demystified positioning. April Dunford doesn’t just tell you why it matters — she gives you a clear, repeatable process to actually do it. The book is smart, funny, and shockingly easy to digest for such a deep topic. April’s tone is sharp and relatable, and the examples are on point. She makes you feel like you’re getting a private lesson from someone who’s been in the trenches. I wish I had read this years ago. Thank you, April!

This book is amazing! This book is not only for beginners, but also for experienced professionals. I love the best practices shared by the author!

This was the most useful book I've read in a long time. It defines a process that I and startups I've worked with have intuitively followed for years but it was never well defined. Well Obviously Awesome does a great job of defining how a company can go about identifying their value and what type of customers they should be targeting. It also provides a great step by step process to follow (and templates online!) which makes it actionable.

Working with many technology customers, I have seen that almost all of them struggle with positioning and often proceed with marketing and sales campaigns before positioning is clear. In this respect, this is an extremely valuable book because it explains the topic in very practical terms. Book is also of the right length and format, so it is only as long as needed. I very much recommend this books bot to technology marketers and company founders / CEOs.