What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L’Oréal Paris L'Oreal Superior Preference Fade-Defying + Shine Permanent Hair Color, 5CG Iced Golden Brown, Pack of 1, Hair Dye

Product ID: 276452573

Details

Brand
L'Oreal Paris
Colour
5CG Iced Brown
Item form
Gel
Package information
Box
Product benefits
Hair Coloring

⏳25 min full cure time

🌈50+ luminous shades

🧴Care Supreme Conditioner included

Description

✨ Elevate your hair game with fade-defying shine and color that won’t quit!

VERSATILE SHADE RANGE - Over 50 shades from icy blondes to rich browns—find your signature look and stand out.
AMMONIA PARABEN FREE - Gentle on hair and scalp with a clean, toxin-free formula for worry-free coloring.
FADE DEFYING BRILLIANCE - Locks in vibrant color that lasts, so your hair stays runway-ready day after day.
QUICK EASY APPLICATION - Full color development in just 25 minutes—perfect for busy pros who demand flawless results.
GEL FORMULA CONDITIONING - Unique translucent gel dye paired with Care Supreme Conditioner for silky shine and dimension.

L’Oréal Paris Superior Preference 5CG Iced Golden Brown is a permanent hair color kit featuring a unique gel formula combined with Care Supreme Conditioner to deliver long-lasting, vibrant color with exceptional shine. With over 50 shades available, this ammonia- and paraben-free formula ensures gentle yet effective coverage in just 25 minutes, making it ideal for professionals seeking salon-quality results at home.

Specifications

ASIN	B00B1DR0N0
ASIN	B00B1DR0N0
Best Sellers Rank	#8,610 in Beauty ( See Top 100 in Beauty ) #120 in Permanent Hair Color
Brand Name	L'Oreal Paris
Color	5CG Iced Golden Brown
Container Type	Box
Customer Reviews	4.6 4.6 out of 5 stars (408)
Customer reviews	4.6 4.6 out of 5 stars (408)
Date First Available	13 June 2013
Full Cure Time	25 Minutes
Global Trade Identification Number	00071249241004
Hair Color Permanence	Permanent
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Gel
Item Weight	4.54 Grams
Item model number	L'O-5440
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	10069686
Material Features	Ammonia Free, Resorcinol Free, Formaldehyde Free, Paraben Free, Triclosan Free, Artificial Color Free, Silicone Free, Propylene Glycol Free
Material Type Free	Ammonia Free, Resorcinol Free, Formaldehyde Free, Paraben Free, Triclosan Free, Artificial Color Free, Silicone Free, Propylene Glycol Free
Model Number	L'O-5440
Number of Items	1
Package Size Name	Single Unit
Product Benefits	Hair Coloring, Shine Enhancing
Product Dimensions	5.77 x 8.89 x 15.88 cm; 4.54 g
Recommended Uses For Product	hair coloring, treating dry hair
Set Name	Superior Preference Permanent Hair Color Kit
Suitable Hair Color	All Hair Colors
UPC	689978151923 071249241004
Unit Count	1 Count

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