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🎨 Unlock your boldest, coolest violet—because your hair deserves to stand out.
Wella Color Charm Permanent Liquid Hair Color in 050 Cooling Violet uses advanced Liquifuse technology to deeply saturate hair with vibrant, fade-resistant color. Its color-coded packaging makes shade selection intuitive, while a gentle floral fragrance enhances the coloring experience. Ideal for gray coverage and toning unwanted warmth, this 1.4 fl oz liquid formula delivers professional results that last.











| ASIN | B07Q5C27VR |
| ASIN | B07Q5C27VR |
| Best Sellers Rank | #65,869 in Beauty ( See Top 100 in Beauty ) #779 in Permanent Hair Color |
| Brand Name | COLORCHARM |
| Color | 50 Cooling violet |
| Container Type | liquid bottle |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,801) |
| Customer reviews | 4.6 4.6 out of 5 stars (1,801) |
| Date First Available | 23 April 2019 |
| Global Trade Identification Number | 00070018106414 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Liquid |
| Item Weight | 0.08 Pounds |
| Item model number | 99240013929 |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Material Features | Soft floral fragrance |
| Material Type Free | en_AE |
| Number of Items | 1 |
| Product Benefits | Hair Coloring |
| Product Dimensions | 4.75 x 2.46 x 9.3 cm; 36.29 g |
| UPC | 070018106414 |
| Unit Count | 1.4 Milliliters |
J**C
This was exactly what I needed to tone down the orange in my hair after bleaching my natural black. I didn’t want to lighten it any further, so I tried this instead, and it worked really well. The colour came out much more balanced. I’ve also been mixing a bit of it into other dyes to help cancel out any leftover orange tones, and that’s been super effective too. You only need a few capsules each time, so the bottle lasts a long while. I've been trying to achieve a bubble tea brown colour and this (2 cap full shots) eally helped along with my light ash brown permanent colour I mixed my 20vol developer. Overall, it’s been a great little fix for keeping my colour looking more neutral.
L**C
Muy buen producto
S**N
Turned my hair the kind of grey I’ve been trying to accomplish. Will be purchasing again for future touch ups. Eliminated all yellow tones in my hair and has seemed to hold the grey perfectly.
G**A
I was thinking it’s normal coloring set for hair including bliching . But it’s small bottle with permanent. I search how to use and it’s need add a few drops to normal coloring. I used it and my hair looks like dolls not possible understand which color happened. Should be blind , but with pigment happening brown gray and some shine of yellow or green.
T**O
I came across this purple brass prevention additive for my at home, hair color touch ups. Just a couple caps full, into a box of hair color and my new outgrown roots are not flaming orange Cheetos colored. Ugh, such a pet peeve. This is a miracle worker. Seriously, it actually allows not just that area to be toned but the rest of the coverage has total continuity. Beautiful. Great price, so easy to use, you don’t need much and I’ve got salon looking hair color results. Shiny beautifully blended, gray covered locks. Can’t live without it.
Trustpilot
3 weeks ago
2 weeks ago