What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

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L’Oréal Paris Superior Preference Fade-Defying Color 7A Dark Ash Blonde - Cooler for Unisex - 1 Application

Product ID: 267248638

Details

Brand
L'Oreal Paris
Colour
7A Dark Ash
Item form
Liquid
Package information
Box
Product benefits
Long-lasting

🎨Rich, long-lasting color spectrum

💧Vitamin E nourishes, prevents dryness

☀️UV filter protects against fade

R896

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

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Description

✨ Stay radiant, stay ahead with color that won’t quit!

NOURISHING FORMULA - Enriched with Vitamin E to keep hair soft and healthy
UNISEX UNIVERSAL - Perfect for all hair types and tones seeking a cool dark ash blonde
UV SHIELD TECHNOLOGY - Protects your color from sun damage and fading
GRAY COVERAGE MASTERY - Seamlessly covers grays for a flawless, natural look
FADE DEFYING BRILLIANCE - Locks in vibrant color and shine that lasts for weeks

L’Oréal Paris Superior Preference Fade-Defying Color in 7A Dark Ash Blonde delivers a rich, luminous permanent hair color with superior gray coverage. Infused with Vitamin E and a UV filter, it protects hair from fading and dryness, ensuring long-lasting vibrancy and shine for all hair types.

Specifications

ASIN	B000KOUGJ6
Best Sellers Rank	#8,216 in Beauty ( See Top 100 in Beauty ) #130 in Permanent Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	7A Dark Ash Blonde
Colour	7A Dark Ash Blonde
Container Type	Box
Customer Reviews	4.5 out of 5 stars 25,573 Reviews
Full Cure Time	3E+1 Minutes
Global Trade Identification Number	00071249253151
Hair Color Permanence	Permanent
Hair Type	All
Hair type	All
Item Form	Liquid
Item Type Name	chemical-hair-dyes
Item Weight	0.01 Kilograms
Item form	Liquid
Manufacturer	LOreal
Manufacturer Part Number	071249253151
Material Features	Gluten Free
Material Type Free	Gluten Free
Model Number	CX
Number of Items	1
Package Size Name	Single Count
Package information	Box
Product Benefits	Long-lasting hair color and shine with gray coverage fade-defying properties
Product benefits	Long-lasting hair color and shine with gray coverage fade-defying properties
Recommended Uses For Product	Softening
Set Name	L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Kit
Suitable Hair Color	Dark Blonde
UPC	071249253151
Unit Count	1 Count

Reviews

L**A

Don't buy it

No ash tone at all, plain light brown color. Waisted money!

18.02.2024

D**S

1/5

And the color changed disappeared as if i haven't dyed my hair

21.03.2026

K**M

I love it

I love it. The color is so pretty and it doesn't smell. I will buy it again.

18.06.2020

N**R

Good brand

The best on the market as far as brands

29.10.2025

マ**ア

良い感じです、良い色です⁉️

色はあまりめだたないから〜ちょうど良いですよ、また売れて下さいね〜、宜しくお願いします🤗🖐

5.11.2017

S**H

Great product ! Fast postage

Great response from seller Product is exactly what I needed ! Will defo recommend =)

23.07.2019

R**O

もっと沢山カラーがあれば。。。

何処を探しても日本では私の赤ピンク系がありません。勿論色々な製品を試してみましたが、結果の色は薄いです。やっとあちらで常用する製品の一つが見つかり、近い色合いでもあったので購入し一応満足です。欲を言えばもっと色々な色を増やして欲しいです。

24.02.2011

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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Good experience, but the tracking updates could be better.

2 months ago

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R896

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Ayesha M.

The product exactly matches the description. Very satisfied with my purchase.

5 days ago

Suresh K.

Very impressed with the quality and fast delivery. Will shop here again.

4 days ago

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