What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

L Oréal Paris Loreal Superior Preference Fade Defying Color Shine

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

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Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

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Description

🌟 Own your glow with color that lasts and shines!

ALCOHOL FREE FORMULA - Gentle on all hair types, ensuring soft, healthy-looking locks.
UV SHIELD TECHNOLOGY - Protect your color from sun damage with built-in UV filters.
LONG LASTING BRILLIANCE - Enjoy vibrant, fade-defying color that stays radiant for up to 8 weeks.
NOURISHING CARE SUPREME - Infused with Camelina Oil and Vitamin E for deep conditioning and protection.
SIGNATURE SHADE SPECTRUM - Choose from over 50 luminous shades to express your unique style.

L’Oréal Paris Superior Preference Fade-Defying Color + Shine System delivers permanent, vibrant hair color with a unique translucent gel formula and Care Supreme Conditioner enriched with Camelina Oil, Vitamin E, and UV filters. Available in over 50 shades, it offers up to 8 weeks of fade-resistant brilliance while nourishing and protecting all hair types with an alcohol-free, softening cream.

Specifications

ASIN	B071F2F6WZ
Best Sellers Rank	#8,922 in Beauty ( See Top 100 in Beauty ) #126 in Permanent Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	5MB Medium Auburn
Colour	5MB Medium Auburn
Container Type	Box
Customer Reviews	4.5 out of 5 stars 25,785 Reviews
Full Cure Time	8 Weeks
Hair Color Permanence	Permanent
Hair Type	All
Hair type	All
Item Form	Cream
Item Weight	0.4 Ounces
Item form	Cream
Manufacturer	LORBS
Manufacturer Part Number	071249253090
Material Features	Compostale
Material Type Free	Alcohol Free
Model Number	173266
Number of Items	1
Package information	Box
Product Benefits	Color Protection
Product benefits	Color Protection
Recommended Uses For Product	Softening
Suitable Hair Color	All Hair Colors
UPC	071249253090
Unit Count	1 Count

Reviews

L**A

Don't buy it

No ash tone at all, plain light brown color. Waisted money!

18.02.2024

D**S

1/5

And the color changed disappeared as if i haven't dyed my hair

21.03.2026

K**M

I love it

I love it. The color is so pretty and it doesn't smell. I will buy it again.

18.06.2020

N**R

Good brand

The best on the market as far as brands

29.10.2025

D**Y

Hairs will be soft & floppy.

As usual beautiful product by L’Oreal paris.

24.02.2019

マ**ア

良い感じです、良い色です⁉️

色はあまりめだたないから〜ちょうど良いですよ、また売れて下さいね〜、宜しくお願いします🤗🖐

5.11.2017

M**M

People telling me all the time my hair looks great. I get it done for under $10

People telling me all the time my hair looks great. I get it done for under $10, while others spend over $100.

30.09.2016

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Ravi S.

I loved the variety of products available. Will definitely shop again.

2 months ago

Rajesh P.

Customer service was outstanding when I had questions about the product.

2 days ago

View all Trustpilot reviews

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Ravi S.

I loved the variety of products available. Will definitely shop again.

2 months ago

Suresh K.

Very impressed with the quality and fast delivery. Will shop here again.

4 days ago