What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

Account Cart

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Auburn 7LA, 1 Hair Dye Kit

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Auburn 7LA, 1 Hair Dye Kit

Product ID: 2587559

Details

Brand
L'Oreal Paris
Color
7LA Lightest
Item Form
Gel
Package Information
Packet
Product Benefits
Shine

⏳Up to 9 weeks fade-defying color

🌞UV filter & Vitamin E shine protection

💧No-drip gel formula for precise application

R601

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

Description

🔥 Turn heads with radiant, fade-defying color that lasts! 💇‍♀️

COMPLETE CARE KIT - All-in-one kit includes color gel, developer crème, shine protect conditioner, gloves, and easy instructions for salon-quality results at home.
LONG LASTING RADIANCE - Experience vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
PRECISION NO DRIP GEL - Enjoy mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand.
UV VITAMIN E PROTECTION - Protect your investment with a shine-enhancing conditioner infused with UV filters and Vitamin E to lock in color brilliance.
GRAY COVERAGE CONDITIONING - Superior gray coverage combined with a conditioning formula that leaves hair silky, resilient, and soft to the touch.

L'Oreal Paris Superior Preference Lightest Auburn 7LA is a permanent hair dye kit featuring a no-drip gel formula and a UV-filtered, Vitamin E-infused conditioner. Designed for all hair types, it delivers rich, luminous color with superior gray coverage and conditioning benefits that last up to 9 weeks. This all-in-one kit ensures precise application and salon-quality results, making it a top choice for professionals and trendsetters alike.

Specifications

ASIN	B000KOSFQM
ASIN	B000KOSFQM
Best Sellers Rank	#175 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand Name	L'Oreal Paris
Color	7LA Lightest Auburn
Container Type	Packet
Customer Reviews	4.6 4.6 out of 5 stars (1,445)
Hair Color Permanence	Permanent
Hair Type	Normal
Item Form	Gel
Item Type Name	chemical-hair-dyes
Item Weight	11.34 g
Item model number	CX
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	FPS-172643
Material Feature	Compostable Warning
Material Features	Compostable
Material Type Free	Alcohol Free
Model Number	CX
Number of Items	1
Product Benefits	Shine Enhancing
Product Dimensions	6.3 x 3.5 x 2.25 inches; 0.4 ounces
Recommended Uses For Product	Softening
Suitable Hair Color	All Hair Colors
UPC	071249253168
UPC	071249253168
Unit Count	1 Count

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

Reema J.

Perfect platform for hard-to-find items. Delivery was prompt.

1 month ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.