If other Aveeno shampoos are sulfate and parabin free, what makes this one different to be called "color safe"? Wouldnt they all be color safe?

I purchased this after trying two other Aveeno shampoos. My hair is snow white and I have itchy scalp after cancer. This was THE ONE, it is a pearly white with oatmeal and it does not yellow my hair! I think perhaps with them stating color safe it implies that bleached hair is safe from color changes, which can happen with some shampoos like their Apple Vinegar which definitely yellowed my hair. Just my thoughts and experiences.

Is it safe for keratin treated hair ?

Hey there! We'd recommend double checking with your stylist to make sure our products are a good fit for your keratin treated hair.

This says sulfate free but if you look at ingredients it says sulfate. So this isn’t true right?

I just received this shampoo and after checking the ingredients list on the bottle, there are absolutely NO sulfates listed. It does have Sulfonate which is not a Sulfate, but a distinctly different chemical with different properties. By Sandra Rose on June 21, 2023

What kind of smell? And is it strong smell?

Hello. My product is new, unopened so I can't tell you how it smells. I would guess it's pretty mild.

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Aveeno Blackberry Quinoa Protein Blend Sulfate-Free Shampoo for Color-Treated Hair Protection, Daily Strengthening & Moisturizing Shampoo, Paraben & Dye-Free, 12 Fl Oz

Product ID: 256884038

Details

Age range (description)
Adult
Brand
Aveeno
Hair type
Color Treated
Item form
Liquid
Scent
Blackberry

🌾Oat-first soothing power

💪Quinoa protein strength

🫐Blackberry antioxidant boost

R1255

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Description

🌿 Elevate your hair care game with nature’s purest power blend!

COLOR CONFIDENCE - Protects against breakage and color fade for longer-lasting, salon-fresh hues.
FARM FRESH PURITY - Oat sourced from a small-town mill ensures natural scalp soothing and premium quality.
CLEAN BEAUTY RITUAL - Free from dyes and artificial colors, aligning with mindful, toxin-free self-care routines.
ROOT TO TIP RESILIENCE - Sulfate & paraben-free formula that fortifies color-treated hair without stripping vibrancy.
DAILY STRENGTH MOISTURE - Hydrates and strengthens hair daily, perfect for heat-styled and color-treated strands.

Aveeno Blackberry Quinoa Protein Blend Shampoo is a sulfate-, paraben-, and dye-free formula designed specifically for color-treated hair. Featuring oat as the first ingredient, it soothes the scalp while blackberry and quinoa proteins strengthen and protect hair from breakage and color fade. This 12 fl oz shampoo delivers daily moisture and resilience, sourced from quality-driven farms, making it a trusted choice for maintaining vibrant, healthy hair.

Specifications

ASIN	B07HMP33Q1
ASIN	B07HMP33Q1
Active Ingredients	Oat
Age Range Description	Adult
Best Sellers Rank	#51,813 in Beauty ( See Top 100 in Beauty ) #2,503 in Hair Shampoos
Brand Name	Aveeno
Customer Reviews	4.5 4.5 out of 5 stars (4,888)
Customer reviews	4.5 4.5 out of 5 stars (4,888)
Date First Available	20 November 2018
Global Trade Identification Number	00052800673151
Hair Type	Color Treated
Item Dimensions	43 x 88 x 184 millimeters
Item Form	Liquid
Item Weight	381 g
Item model number	4067315
Liquid Volume	354 Milliliters
Manufacturer	Vogue International
Manufacturer	Vogue International
Manufacturer Part Number	67315
Material Type Free	Sulfate Free, Paraben Free, Artificial Color Free
Model Number	4067315
Number of Items	1
Other Special Features of the Product	Paraben-Free, Sulfate-Free, Dye-Free, Strengthening Blend with Blackberry & Quinoa, Scalp-Soothing Shampoo for Color Protection
Package Size Name	12 ounce
Product Benefits	Color Protection
Product Dimensions	4.29 x 8.76 x 18.42 cm; 381.02 g
Recommended Uses For Product	Dryness, Hair Breakage
Scent Name	Blackberry Quinoa Protein Blend
Suitable Hair Color	All Hair Colors
UPC	052800673151
Unit Count	354.88 Milliliters

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R1255

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Anita G.

Good experience, but the tracking updates could be better.

2 months ago

Ayesha M.

The product exactly matches the description. Very satisfied with my purchase.

5 days ago

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