HBR's 10 Must Reads On Strategic Marketing - Paperback
Product ID: 255988647
⭐4.6/5 rating from 199 readers
📈10 iconic HBR marketing articles
📚Curated by Harvard Business School Press
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Description
📚 Master marketing’s essentials before your competitors do!
- CUSTOMER CENTRIC FOCUS - Shift from pushing products to building lasting customer relationships.
- HIGHLY RATED TRUSTED - Join nearly 200 readers who rated it 4.6 stars for actionable content.
- HARVARD BACKED AUTHORITY - Content curated by the prestigious Harvard Business School Press.
- TIMELESS MARKETING WISDOM - Dive into 10 classic articles that shaped strategic marketing thinking.
- PROVEN LEADERSHIP INSIGHTS - Boost your leadership vision with expert marketing strategies.
HBR's 10 Must Reads On Strategic Marketing is a paperback collection of ten influential articles curated by Harvard Business School Press. It emphasizes customer-centric marketing strategies and leadership insights, boasting a strong 4.6-star rating from 199 reviews. Ideal for professionals seeking foundational marketing wisdom and competitive advantage.
Specifications
| Best Sellers Rank | #111,720 in Books ( See Top 100 in Books ) #72 in Sports Psychology #287 in Sales & Selling #473 in Marketing |
| Customer reviews | 4.5 4.5 out of 5 stars (200) |
| Dimensions | 13.97 x 1.91 x 20.96 cm |
| Edition | National |
| ISBN-10 | 1422189880 |
| ISBN-13 | 978-1422189887 |
| Item weight | 241 g |
| Language | English |
| Print length | 224 pages |
| Publication date | 26 March 2013 |
| Publisher | Harvard Business Review Press |
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