How much hold does it give?

This product is light and not flaky. With my hair it holds for one day. What I really like about this product is it makes my hair easy to comb and soft. I have been natural about 6 months.

what does this smell like?

It doesn't really have any smell to me - I use a dab the size of a quarter though, so it might be that I'm not using enough of it to have a smell build up.

Would this work for coarse, thick, curly hair? Does it weigh hair down?

I have coarse, thick, curly hair and it works well for me-- definitely doesn't weigh it down!

Would you recommend this product for long coarse, curly, thick, unruly caucasion hair?

Try a sample size first. The curling Jelly has a tendancy to curly the hair tighter than with other curl defining products. I suspect that a conditioner would serve you well, but I am no expert. Consider asking an Aveda professional. They use superior products that perform well with ALL hair types.

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Avlon As I Am Curling Jelly Coil and Curl Definer, 227g/8 oz hbf-jjj-omgh-mh1240

Product ID: 255881973

Details

Hair type
Curly
Liquid volume
236.5
Material type free
Paraben Free
Scent
shea butter

✨Frizz-free, shiny curls

🌿Natural moisturizers & curl boosters

💧72% curl retention in humidity

R632

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

💫 Define your coils, own your glow—curl confidence unlocked!

WASH WEAR READY - Perfect for busy pros who want flawless curls without the fuss—just style and go.
BOUNCE BODY BOOST - Adds dynamic volume and elasticity to your curls for that effortlessly vibrant look.
HUMIDITY PROOF HOLD - Locks in 72% curl retention even in high humidity—no more frizz panic!
SHRINKAGE REDUCTION - Keeps curls defined and elongated, so your coils stay true to form all day.
NATURE POWERED FORMULA - Infused with natural moisturizers like shea butter and coconut for healthy, nourished coils.

As I Am Curling Jelly Coil and Curl Definer is a paraben-free, 227g styling cream designed specifically for curly hair. It delivers 72% curl retention in high humidity, reduces frizz, and enhances curl elasticity using natural moisturizers like shea butter and coconut. Ideal for wash-and-wear routines, it keeps curls shiny, bouncy, and perfectly defined throughout the day.

Specifications

ASIN	B007IVW5M0
ASIN	B007IVW5M0
Best Sellers Rank	#4,457 in Beauty ( See Top 100 in Beauty ) #34 in Hair Styling Gels
Brand Name	As I Am
Customer Reviews	4.4 4.4 out of 5 stars (6,196)
Customer reviews	4.4 4.4 out of 5 stars (6,196)
Date First Available	13 June 2013
Global Trade Identification Number	00858380002066
Hair Type	Curly
Is Discontinued By Manufacturer	No
Item Form	Cream
Item Type Name	As I Am Curling Jelly Coil and Curl Definer 227g
Item Volume	236.5 Milliliters
Item Weight	8 Ounces
Item model number	hbf-jjj-omgh-mh1240
Liquid Volume	236.5 Milliliters
Manufacturer	As I Am
Manufacturer	As I Am
Material Type Free	Paraben Free
Number of Items	1
Product Benefits	72% curl retention after 5 hours in high humidity, Shiny curls without frizz, Improved elasticity, Shrinkage reduction, Perfect for wash and wear.
Product Dimensions	7.62 x 7.62 x 15.24 cm; 226.8 g
Scent Name	shea butter, coconut
UPC	885215344244 791769487460 885829281669 885650170705 885670296119 885310328194 698798582497 887156479467 884904388132 858380002066
Unit Count	226.8 Grams

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R632

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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Received my product in pristine condition. Great service overall.

1 month ago

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The product exactly matches the description. Very satisfied with my purchase.

5 days ago

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