Random House Books for Young Readers Made to Stick: Why Some Ideas Survive and Others Die

The pages are loose and are falling out the first time I open the book

This book has great, practical principles for communication, whether you are a teacher, a writer, a marketer, or even someone trying to sell your idea to your boss or the company's board. Well worth reading.

Me encantó, desde la introducción hasta el final, realmente te atrapa

Since others have already summarized the key points the authors make in this book, I won't go into that. But I did wanted to add my vote to the rating, and share my very positive experience with this book. I had come across the title as part of a panel at work on the topic of excellence in presentations. Using stories to bring across a point was named as one of the key ways to deliver a great presentation by several of the speakers. One of them recommended this book, and so I decided to give it a try. And a great read it is. In fact, a direct application of the SUCCESs framework the authors propose - Simple in that the core messages are stressed time and again, Unexpected in that the rules they talk about make perfect sense yet were not necessarily what I expected from the book, Concrete with countless examples, Credible by using examples from various fields of science and providing a wealth of scientific research to back up their points, Emotional with the stories being used and finally - as I have already mentioned - using Stories. I will self-evaluate how sticky their framework is over time, and I will hopefully be able to tell a SUCCESs story about how I was able to transfer and apply their lessons to challenges in my everyday-life.

Muy buen libro sobre comunicación eficaz con ejemplos y casos prácticos en los que se "reparan" textos para que resulten de mayor impacto.

Un libro essenziale per chiunque comunichi regolarmente e voglia che la propria voce non si confonda nel rumore. “Made to Stick” offre strategie vincenti, testate sul campo, per far sì che le tue idee siano ascoltate, ricordate… e infine messe in atto. Consigliatissimo.